{"id":87223,"date":"2026-02-10T18:36:20","date_gmt":"2026-02-10T17:36:20","guid":{"rendered":"https:\/\/www.humanlevel.com\/sectores\/banca-seguros"},"modified":"2026-04-08T14:11:59","modified_gmt":"2026-04-08T12:11:59","slug":"banking-insurance","status":"publish","type":"sectores","link":"https:\/\/www.humanlevel.com\/en\/industries\/banking-insurance","title":{"rendered":"SEO for banking and insurance"},"content":{"rendered":"\n<section class=\"section-spacing featured-logos\">\n<p class=\"gb-text tp-body-small\">They have already trusted us<\/p>\n\n\n\n<div class=\"featured-logos-flex\">\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Banco Santander\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-satander-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-satander-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-satander-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n\n\n\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Getnet\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-getnet-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-getnet-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-getnet-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n\n\n\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Reale Seguros\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-reale-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-reale-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-reale-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n\n\n\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"SABSEG\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-sabseg-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-sabseg-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-sabseg-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<h2 class=\"gb-text\">Specialized SEO for the financial sector<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">In the competitive financial sector, SEO requires a specialized approach that is able to achieve online visibility while respecting the strict regulatory framework. Our consultants know how to work in coordination with the product, marketing and compliance teams of financial institutions and insurance companies to design effective SEO strategies without compromising the legal and reputational aspects of the sector.<\/p>\n<\/section>\n\n\n\n<section class=\"section-spacing rounded-xlg cta\">\n<div class=\"col40\">\n<p class=\"gb-text tp-abovetitle\">Why invest in SEO?<\/p>\n\n\n\n<h2 class=\"gb-text\">Optimization that generates trust and conversions<\/h2>\n<\/div>\n\n\n\n<div class=\"col60\">\n<ul class=\"tp-body-bold cta-list\">\n<li class=\"gb-text\">SEO recommendations tailored to the industry<\/li>\n\n\n\n<li class=\"gb-text\">Content for transactional and informational searches<\/li>\n\n\n\n<li class=\"gb-text\">Flexible recommendations and proactive search for alternatives<\/li>\n\n\n\n<li class=\"gb-text\">Increased qualified traffic and conversion<\/li>\n<\/ul>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<p class=\"gb-text tp-abovetitle\">What is banking and insurance SEO?<\/p>\n\n\n\n<h2 class=\"gb-text\">What our service includes<\/h2>\n\n\n\n<ul class=\"service-features-3col\">\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9 11L12 14L22 4\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<path d=\"M21 12V19C21 19.5304 20.7893 20.0391 20.4142 20.4142C20.0391 20.7893 19.5304 21 19 21H5C4.46957 21 3.96086 20.7893 3.58579 20.4142C3.21071 20.0391 3 19.5304 3 19V5C3 4.46957 3.21071 3.96086 3.58579 3.58579C3.96086 3.21071 4.46957 3 5 3H16\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Specialized SEO audit<\/h3>\n\n\n\n<p class=\"gb-text\">Comprehensive assessment of current and potential digital assets with recommendations that are tailored to specific industry requirements.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M12 20H21\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<path d=\"M16.5 3.50023C16.8978 3.1024 17.4374 2.87891 18 2.87891C18.2786 2.87891 18.5544 2.93378 18.8118 3.04038C19.0692 3.14699 19.303 3.30324 19.5 3.50023C19.697 3.69721 19.8532 3.93106 19.9598 4.18843C20.0665 4.4458 20.1213 4.72165 20.1213 5.00023C20.1213 5.2788 20.0665 5.55465 19.9598 5.81202C19.8532 6.06939 19.697 6.30324 19.5 6.50023L7 19.0002L3 20.0002L4 16.0002L16.5 3.50023Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Flexible content strategy<\/h3>\n\n\n\n<p class=\"gb-text\">Suggestions for content creation and optimization, always respecting legal limitations and adapted to the communication style and brand guidelines of each company.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M20 7H4C2.89543 7 2 7.89543 2 9V19C2 20.1046 2.89543 21 4 21H20C21.1046 21 22 20.1046 22 19V9C22 7.89543 21.1046 7 20 7Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<path d=\"M16 21V5C16 4.46957 15.7893 3.96086 15.4142 3.58579C15.0391 3.21071 14.5304 3 14 3H10C9.46957 3 8.96086 3.21071 8.58579 3.58579C8.21071 3.96086 8 4.46957 8 5V21\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Business impact oriented<\/h3>\n\n\n\n<p class=\"gb-text\">Improvement of financial product pages and generation of new content aimed to attract qualified traffic and improve conversion rates.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M14.7 6.29974C14.5168 6.48666 14.4141 6.73798 14.4141 6.99974C14.4141 7.26149 14.5168 7.51281 14.7 7.69974L16.3 9.29974C16.4869 9.48296 16.7382 9.58559 17 9.58559C17.2617 9.58559 17.513 9.48296 17.7 9.29974L21.47 5.52974C21.9728 6.64092 22.1251 7.87897 21.9064 9.07888C21.6878 10.2788 21.1087 11.3836 20.2463 12.246C19.3838 13.1084 18.279 13.6876 17.0791 13.9062C15.8792 14.1248 14.6412 13.9726 13.53 13.4697L6.61998 20.3797C6.22215 20.7776 5.68259 21.0011 5.11998 21.0011C4.55737 21.0011 4.0178 20.7776 3.61998 20.3797C3.22215 19.9819 2.99866 19.4423 2.99866 18.8797C2.99866 18.3171 3.22215 17.7776 3.61998 17.3797L10.53 10.4697C10.0271 9.35855 9.87489 8.1205 10.0935 6.92059C10.3121 5.72068 10.8913 4.61589 11.7537 3.75346C12.6161 2.89102 13.7209 2.3119 14.9208 2.09328C16.1207 1.87465 17.3588 2.0269 18.47 2.52974L14.71 6.28974L14.7 6.29974Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Structured data<\/h3>\n\n\n\n<p class=\"gb-text\">Recommendations for the implementation of specific structured data markup related to financial products and insurance.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M12 15C15.866 15 19 11.866 19 8C19 4.13401 15.866 1 12 1C8.13401 1 5 4.13401 5 8C5 11.866 8.13401 15 12 15Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M8.21 13.8909L7 23.0009L12 20.0009L17 23.0009L15.79 13.8809\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Competitive monitoring<\/h3>\n\n\n\n<p class=\"gb-text\">Proactive monitoring of competitors to alert to new strategies, neutralize them and identify new visibility opportunities.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M14 2H6C5.46957 2 4.96086 2.21071 4.58579 2.58579C4.21071 2.96086 4 3.46957 4 4V20C4 20.5304 4.21071 21.0391 4.58579 21.4142C4.96086 21.7893 5.46957 22 6 22H18C18.5304 22 19.0391 21.7893 19.4142 21.4142C19.7893 21.0391 20 20.5304 20 20V8L14 2Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n  <path d=\"M14 2V8H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n  <path d=\"M16 13H8\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n  <path d=\"M16 17H8\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n  <path d=\"M10 9H9H8\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Detailed documentation<\/h3>\n\n\n\n<p class=\"gb-text\">We present detailed analysis and specifications, and provide support and oversight so that product, content and compliance teams can easily implement our recommendations.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"section-spacing roadmap-section\">\n<div>\n<p class=\"gb-text tp-abovetitle\">Our process<\/p>\n\n\n\n<h2 class=\"gb-text\">That\u2019s what it\u2019s like to work with us<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">We will work together with fluid, transparent and close communication.<\/p>\n<\/div>\n\n\n\n<ol class=\"roadmap-list\">\n<li>\n<span class=\"gb-text roadmap-number\">1<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Initial audit<\/h3>\n\n\n\n<p class=\"gb-text\">We evaluate your site by identifying the main problems and opportunities for improvement.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">2<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Customized strategy<\/h3>\n\n\n\n<p class=\"gb-text\">We develop a visibility plan that we submit for validation to the different teams \u2013 technical, product, legal \u2013 for approval or assessment of alternatives.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">3<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Coordinated implementation<\/h3>\n\n\n\n<p class=\"gb-text\">We work closely with internal teams to implement the approved optimizations, monitoring their implementation.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">4<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Continuous monitoring<\/h3>\n\n\n\n<p class=\"gb-text\">We monitor the impact of the various improvements to assess progress and adopt alternative measures when necessary.<\/p>\n<\/li>\n<\/ol>\n<\/section>\n\n\n\n<section class=\"section-spacing faq-section\">\n<div>\n<h2 class=\"gb-text\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle gb-text-68673e82\">Do you have a question we haven\u2019t answered? Do not hesitate to contact us.<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Contact<\/a>\n<\/div>\n\n\n\n<div class=\"gb-accordion faq-accordion\" data-transition=\"slide\">\n<div class=\"gb-accordion__item faq-accordion-item gb-accordion__item-open\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle faq-accordion-toggle tp-body-bold gb-block-is-current\" id=\"gb-accordion-toggle-e3406046\">\n<h3 class=\"gb-text\">How do you work with compliance teams?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-641d67e9\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-a35844c5\">\n<div class=\"faq-accordion-answer\">\n<p>We provide detailed documentation of our SEO recommendations to facilitate their review by technical, product or compliance teams. We work iteratively, adapting our proposals according to your feedback and proposing alternatives when required.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-432626be\">\n<h3 class=\"gb-text\">Can you optimize specific financial product pages?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-06807bd1\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-c4b0b980\">\n<div class=\"faq-accordion-answer\">\n<p>Yes, we have experience optimizing product pages such as mortgages, insurance, credit, loans, cards, investments or bank accounts. We provide recommendations that different teams can adapt according to their needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-396bbaf8\">\n<h3 class=\"gb-text\">What if SEO optimization clashes with regulatory requirements?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-a6a29b98\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-b31d8e0d\">\n<div class=\"faq-accordion-answer\">\n<p>We work to find alternative solutions that guarantee the same results while respecting regulatory constraints. Our experience allows us to propose multiple options for each objective.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-c0955093\">\n<h3 class=\"gb-text\">How often do you review and update the optimizations?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-89f13316\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-dd126810\">\n<div class=\"faq-accordion-answer\">\n<p>We perform monthly reviews according to the indicators of the tracking panel in Looker Studio. We also adapt to internal dynamics of new product or service launches, market trends or seasonal demand patterns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":89511,"template":"","meta":{"_acf_changed":false},"class_list":["post-87223","sectores","type-sectores","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO agency with expertise in banking and insurance | Human Level<\/title>\n<meta name=\"description\" content=\"SEO specialized in the financial sector to attract customers. 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