{"id":56893,"date":"2023-12-14T12:56:44","date_gmt":"2023-12-14T11:56:44","guid":{"rendered":"https:\/\/www.humanlevel.com\/?p=56893"},"modified":"2023-12-14T12:56:00","modified_gmt":"2023-12-14T11:56:00","slug":"what-is-seo-copywriter-importance-content","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/contents\/what-is-seo-copywriter-importance-content","title":{"rendered":"SEO copywriter: what is it and why is it important to optimize your content?"},"content":{"rendered":"

The profile of an SEO copywriter is not just someone who knows how to write and that’s it. The work of this content marketer is much more complex and encompasses functions such as strategy planning, research and documentation on a wide variety of topics.<\/span><\/p>\n

In such a key moment for SEO and content marketing as the one we live in, in which the generation with Artificial Intelligence seems to call into question or even lead to the extinction of professionals such as the one who is the subject of this article, we want to detail the benefits of SEO copywriting<\/strong> by humans. These professionals are able to create content through a proven methodology and a deep knowledge of Google’s recommendations. Copywriters can rely on the use of AI, but always used in an ethical way, directly focused on the user and on achieving objectives. <\/span><\/p>\n

What does an SEO copywriter do?<\/h2>\n

The SEO copywriter<\/strong> is the person in charge of the generation of optimized contents that position in the first results of the searches performed by the user in the SERP (Search Engine Results Pages). <\/span><\/p>\n

At this point, we would like to clarify a few points<\/strong>: <\/span><\/p>\n

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  1. Content generation includes not only writing from scratch<\/strong>, but also the adaptation of already created pieces<\/strong>. <\/span><\/li>\n
  2. Content can be of various types<\/strong>: blog articles, glossary terms, FAQs or frequently asked questions, web pages, landing pages, etc. <\/span><\/li>\n
  3. The positioning objective starts from a fundamental premise for the SEO copywriter, which is none other than the user’s intention<\/strong> when he\/she searches for a keyword. Respecting and prioritizing that search intent are the best allies for one content to rank better than another for Google. <\/span><\/li>\n<\/ol>\n

    Duties of an SEO copywriter<\/h2>\n

    As we have already anticipated, in this article we are going to deal with content creation from two realities<\/strong>: the generation of new pieces and the adaptation\/optimization of the existing ones. <\/span><\/p>\n

    In view of this, the main functions of a professional focused on copywriting for positioning are listed below.<\/span><\/p>\n

    Research and document<\/h3>\n

    Before starting to write, it is necessary to research in depth <\/strong>the topic to be covered. This task involves several aspects: <\/span><\/p>\n