{"id":52541,"date":"2005-04-25T16:50:01","date_gmt":"2005-04-25T14:50:01","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/a-donde-miramos-cuando-vemos-los-resultados-de-una-busqueda-en-google.html"},"modified":"2005-04-25T16:50:00","modified_gmt":"2005-04-25T14:50:00","slug":"where-do-we-look-when-we-see-the-results-of-a-google-search","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/where-do-we-look-when-we-see-the-results-of-a-google-search","title":{"rendered":"Where do we look when we see the results of a Google search?"},"content":{"rendered":"<h2>Study on eye tracking on the Google search results page<\/h2>\n<p>A study conducted through the Eye Tracking tool shows that people tend to view the first three search results on the left side of the <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> results page for a longer period of time.<br \/>\n<!--more--> Appearing in the top 30 results is good, appearing in the top 10 results even better, appearing in the top 5 even better, but according to this study the top 3 is the perfect position for <a href=\"https:\/\/www.humanlevel.com\/en\/industries\">search engine optimization<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"alignright wp-image-27997\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/brainstorm-2449730_1920.jpg\" alt=\"Eye Tracking tool reveals how we look at results pages\" width=\"606\" height=\"404\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/brainstorm-2449730_1920.jpg 1920w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/brainstorm-2449730_1920-400x267.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/brainstorm-2449730_1920-754x503.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/brainstorm-2449730_1920-900x600.jpg 900w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/brainstorm-2449730_1920-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<p>The company Eye Tools, creator of the famous Eye Tracking tool that tracks the eye movement of people viewing a certain web page, has conducted a study on the <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> Search Engine. This study consisted in studying the eye movement of several individuals in front of a computer screen where they had to see the Google results page for certain searches.<\/p>\n<p>The more detailed results were as follows:<\/p>\n<p>Left Side of Google (Organic or Natural Results)<\/p>\n<p>Position 1 in Google &#8211; 100%<\/p>\n<p>Position 2 &#8211; 100%.<\/p>\n<p>Position 3 &#8211; 100%.<\/p>\n<p>Position 4 &#8211; 85%.<\/p>\n<p>Position 5 &#8211; 60%.<\/p>\n<p>Position 6 &#8211; 50% &#8211; 50% of the total<\/p>\n<p>Position 7 &#8211; 50% &#8211; 50% of the total<\/p>\n<p>Position 8 &#8211; 30%.<\/p>\n<p>Position 9 &#8211; 30% &#8211; 30% of the total<\/p>\n<p>Position 10 &#8211; 20%.<\/p>\n<p>Right side of Google (sponsored results or google adwords)<\/p>\n<p>Position 1 &#8211; 50% &#8211; 50% of the total<\/p>\n<p>Position 2 &#8211; 40%.<\/p>\n<p>Position 3 &#8211; 30% &#8211; 30% of the total<\/p>\n<p>Position 4 &#8211; 20%.<\/p>\n<p>Position 5 &#8211; 10%.<\/p>\n<h2>Conclusions<\/h2>\n<ul>\n<li>Being in the first 3 places of Google on the left side assures us that the internuata who is looking for the information has seen our respective link.<\/li>\n<li>The importance of <a href=\"https:\/\/www.humanlevel.com\/en\/industries\">search engine optimization<\/a> as a useful tool to generate <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/search-engine-optimization-or-qualified-web-traffic\">qualified web traffic<\/a> is confirmed.<\/li>\n<li>Organic or natural results still have a much higher visibility ratio than sponsored results (google adwords).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A study conducted through the Eye Tracking tool discovers which results people look at most when searching on&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[347],"tags":[],"class_list":["post-52541","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where do we look when we see the results of a Google search? 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