{"id":52489,"date":"2010-06-01T09:36:54","date_gmt":"2010-06-01T07:36:54","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/marketing-online-un-caso-practico.html"},"modified":"2023-11-20T12:51:25","modified_gmt":"2023-11-20T11:51:25","slug":"online-marketing-a-case-study","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study","title":{"rendered":"Online Marketing: A Case Study"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/oSZn141MLmPTmd\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"> <strong> <a title=\"Online Marketing: A Case Study\" href=\"https:\/\/www.slideshare.net\/humanlevel\/marketing-online-un-caso-prctico\" target=\"_blank\" rel=\"noopener noreferrer\">Online Marketing: A Case Study<\/a> <\/strong> from <strong><br \/>\n  <a href=\"https:\/\/www.slideshare.net\/humanlevel\" target=\"_blank\" rel=\"noopener noreferrer\">Human Level Communications<\/a><br \/>\n<\/strong><\/div>\n<p><!--more--><br \/>\n<strong>Online Marketing: A Case Study<\/strong><\/p>\n<p>1. The Online Marketing Plan Javier Gosende javier@humanlevel.com Twitter: @javier_gosende Fernando Maci\u00e1 fernando@humanlevel.com Twitter: @fernandomacia May 21, 2010 Fundesem Alicante<br \/>\n2. <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/hashtag\" target=\"_blank\" rel=\"noopener noreferrer\">Hashtag<\/a> of the conference: #fundenet<br \/>\n3. Program 1. Online Marketing Plan 2. Development of an effective Web 3. How to attract traffic 4. How to convert visitors into customers 5. How to build customer loyalty<br \/>\n4. Informed purchase decision through the web Source: 11th AIMC Macro-survey of Web Surfers &#8211; February 2009.<br \/>\n5. Advertising investment in online media in Spain (2009) Study on advertising investment in digital media IAB &#8211; PWC<br \/>\n6. Advertising investment in online media in Spain (2009) 2008 2009 Variation % Television 3,082.1 2,368.4 -23.16 Newspapers 1,507.9 1.174.1 -22.14 Internet 623.2 654.2 4.96 Radio 641.9 537.3 -16.3 Magazines 617.3 401.4 -34.89 Outdoor 518.3 401.4 -22.55 Sunday newspapers 103.9 68.9 -33.69 Cinema 21.0 15.4 -26.67 Total 7,115.6 5,621.1 -21.8 Study on advertising investment in digital media IAB &#8211; PWC<br \/>\n7. Online marketing mix Attract visits: Convert visits into customers -Banners -Usability -Email marketing -Pay per Click &#8211; Search Engine Optimization Convert customers into prescribers: Build customer loyalty: -Viral marketing -Email marketing -Social networks -Content syndication<br \/>\nHow do we prepare our Web to compete in this new environment more&#8230; &#8211; Complex &#8211; Unpredictable &#8211; Fuzzy &#8211; Difficult to control?<br \/>\n9. Phases of our Online Marketing Plan 1) Definition of Objectives 2) Target definition 3) Market and competition analysis 4) Web Development 5) Web Analytics 6) Plan to attract traffic 7) Plan to convert traffic 8) Loyalty plan<br \/>\n10. Let&#8217;s take a case study Suppose we want to create a web project focused on an online toy store.<br \/>\n11. Definition of the target public: Who is and how does he\/she search for our product?<br \/>\n12. How to<br \/>\n13. What Google Keyword Tool https:\/\/adwords.google.es\/select\/KeywordToolExternal<br \/>\n14. Search Patterns I want a Lego Ship toy A Lego StarWars A StarWars toy A space toy A space toy An assembly toy Darth Vader&#8217;s tiefighter in Lego<br \/>\n15. Search patterns Child needs a Child&#8217;s toy Toy for 7 year olds Toy for less than 50 euros Cheap toys A starwars lego A starwars thing that you put together.<br \/>\n16. Search Patterns Pattern Example By age Educational toys children 3 years old Educational toys babies By character Educational toys mickey What mouse Educational toys pocoyo By material Wooden educational toys By Brand Fisher Price Toys Name toy Lego Halcon Millenium Starwars<br \/>\n17. Web Development<br \/>\n18. Mistakes when building a Web &#8211; The Web is not an online version of the sales catalog &#8211; Focusing on the design and not on the architecture &#8211; Not analyzing the competition<br \/>\n19. High performance web design We need a &#8220;love triangle&#8221; Indexable (search engine friendly) Usable (user friendly) Sociable (integrated with social media)<br \/>\n20. Architecture The Web should be customer-centric, not product-centric.<br \/>\n21. Adapt the Web to the phrases with which our customers search for us Pattern By age By character By material By Brand Name Toy Name<br \/>\n22. What should a Web Home page be like? http:\/\/www.flickr.com\/photos\/horrabin\/3838622513\/<br \/>\n23. Home Page that does NOT convert<br \/>\n24. Home Page that DOES convert http:\/\/www.etoys.com\/home\/index.jsp<br \/>\n25. A website where a product can be found by several paths http:\/\/www.etoys.com\/home\/index.jsp<br \/>\n26. A website with a measurable internal search engine http:\/\/www.imaginarium.es\/<br \/>\n27. Product Sheet page that does NOT convert<br \/>\n28. Product Sheet Page that DOES convert<br \/>\n29. Functionalities that help in the conversion: &#8211; Product Comparator &#8211; FAQ section &#8211; Product Customizer &#8211; Testimonials &#8211; Demonstration and educational videos &#8211; List of most popular products.<br \/>\n30. We are going to configure the Web to be measurable.<br \/>\n31. Choosing a Statistics Program Not having any web analytics system is equivalent to having a store and closing your eyes every time a customer walks in the door.<br \/>\n32. Avinash Kaushik&#8217;s 10\/90 rule of web analytics &#8230; For every 10 euros invested in a web analytics tool, 90 euros should be invested in the staff dedicated to extracting value-added information from that tool &#8230;<br \/>\n33. Web Scorecard<br \/>\n34. K Key factors P performance I 34.<br \/>\n35. Let&#8217;s look for Customers on the Web Natural Positioning Pay per Click Campaign Email Marketing Blog Marketing Banners Social Networks<br \/>\n36. http:\/\/www.flickr.com\/photos\/st3f4n\/3951143570\/ Search Engine Optimization<br \/>\n37. Natural Search Engine Optimization<br \/>\n38. Positioning Search Engines Factors to take into account to position us<br \/>\n39. Adapt the Web to the phrases with which our customers search for us.<br \/>\n40. Architecture Broadens 1 web page for each different keyword.<br \/>\n41. Flexible <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/cms-content-manager\" target=\"_blank\" rel=\"noopener noreferrer\">Content Management System<\/a><br \/>\n42. Obstacles Indexability<br \/>\n43. Home page with links to different relevant internal pages<br \/>\n44. Create a site map containing links to all pages.<br \/>\n45. Lowering Web Page Weight \uf0fc Optimizing Image Weight \uf0fc Using Style Sheets \uf0fc Cleaning Code<br \/>\n46. Insert keywords in the hotspots where Search Engines are set<br \/>\n47. More Content in the Product Sheet<br \/>\n48. More Content in Product Groupings<br \/>\n49. User Reviews: Free content in the customer&#8217;s language<br \/>\n50. Relevant links to other related products<br \/>\n51. Create automatic content imported from other Web applications<br \/>\n52. New sections on the Web with lots of easy-to-create content Blogs Forums Wikis Frequently asked questions Glossary of terms Tips News<br \/>\n53. External links: the other 50% of search engine optimization Educational Toys Educational Toys Educational Toys Educational Toys Educational Toys Educational Toys Educational Toys Educational Toys Educational Toys<br \/>\n54. Sponsored Ads in Search Engines<br \/>\n55. Strategy: Sponsored Ad Campaign for the company&#8217;s most attractive product.<br \/>\n56. We analyze the search phrases<br \/>\n57. How is the competition doing?<br \/>\n58. We design ads that engage<br \/>\n59. We design Landing Pages that convert<br \/>\n60. Email Marketing Campaign Strategy: We will encourage repeat purchases by sending newsletters with offers and news Database: Own Message: Offers and product news KPI: Sales coming from this channel.<br \/>\n61. Offering Cari\u00f1itos to obtain user data.<br \/>\n62. Email marketing to highlight offers<br \/>\n63. Email marketing + Landing Page = ROI<br \/>\n64. Email tracking programs: Taking notes to make improvements<br \/>\n65. Blog Marketing Promotion http:\/\/www.flickr.com\/photos\/fotoposible\/513174409\/<br \/>\n66. A corporate blog to attract and retain customers<br \/>\n67. 78% of users believe in other people&#8217;s recommendations Nielsen Trust in Advertising Report 2007<br \/>\n68. Using opinion-leading blogs to spread our message.<br \/>\n69. Promotion through social networks<br \/>\n70. What is happening with social networks? http:\/\/www.youtube.com\/watch?v=uitAUu7cVSw<br \/>\n71. What are social networks for? Visits Conversion Loyalty Feedback<br \/>\n72. Social networks are long-term conversations, not short-term campaigns http:\/\/www.flickr.com\/photos\/eye2eye\/50892860\/.<br \/>\n73. Do we have the resources to get into social networks? Content value + Community Manager<br \/>\n74. This is NOT a social media marketing plan &#8230; I will create a company profile in the most popular social networks.<br \/>\n75. This IS a social media marketing plan Create and publish educational videos about our toys for + Conversion teach customer uses Fan page where I will run a contest for customers to submit photos of their children + Traffic using our toys Create a customer service platform for the online toy store where all users can see the answers + Branding given to store users.<br \/>\n76. Social Media Marketing Plan Listen Participate Measure<br \/>\n77. How to promote ourselves in<br \/>\n78. Your customers can find you through the Youtube search engine.<br \/>\n79. The Educational Video is the one that works best http:\/\/www.youtube.com\/watch?v=uvvcWuwb8nY&amp;feature=related<br \/>\n80. How to promote ourselves in<br \/>\n81. Tools of &#8211; Fan Pages &#8211; Groups &#8211; FBML &#8211; Fanbox &#8211; Sponsored Ads &#8211; Applications &#8211; Facebook Connect<br \/>\n82. The syllogisms of the user of a facebook Fan Page Many Fans + Fans who speak well of you = Quality Company.<br \/>\n83. And how do we obtain Fans?<br \/>\n84. Suggest, Motivate, Convince them to follow you.<br \/>\n85. Inform in all your communications that you are 2.0.<br \/>\n86. Write fan-winning content on \uf0a7 Links to value-added industry content \uf0a7 Events \uf0a7 Industry and company photos and videos \uf0a7 Contests \uf0a7 Answers to customer questions \uf0a7 Value-added articles \uf0a7 Company news and offers \uf0a7 Company news \uf0a7 Company news<br \/>\n87. Sponsored Ads on Facebook<br \/>\n88. How to promote ourselves in<br \/>\n89. Company profile on Twitter<br \/>\n90. Content that earns followers \uf0a7 Links to value-added industry content \uf0a7 Contests \uf0a7 Jokes \uf0a7 Answers to customer questions \uf0a7 Retweets from other accounts \uf0a7 Recommendations \uf0a7 Company offers and news \uf0a7 Company news \uf0a7 Company news \uf0a7 Company news \uf0a7 Company news<br \/>\n91. Write content that gains followers or fans.<br \/>\n92. Write content that gains followers or fans.<br \/>\n93. Using Twitter to monitor our brand<br \/>\n94. Use of Twitter to hunt for potential customers http:\/\/search.twitter.com\/<br \/>\n95. How to measure in Social Networks Size: No. of fans, followers, users Movement: No. of wall posts, No. of Retweets, incoming links Traffic: visits from social networks ROI: \u00bf?<br \/>\n96. Online Marketing Plan: the strategy to widen the conversion funnel.<br \/>\n97. Thank you! Javier Gosende javier@humanlevel.com @javier_gosende Fernando Maci\u00e1 fernando@humanlevel.com @fernandomacia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Marketing: A Case Study from Human Level Communications<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[347],"tags":[],"class_list":["post-52489","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Marketing: A Case Study | Human Level<\/title>\n<meta name=\"description\" content=\"Discover here the presentation &quot;Online Marketing: A case study&quot; made by Human Level for the #fundenet event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Marketing: A Case Study | Human Level\" \/>\n<meta property=\"og:description\" content=\"Discover here the presentation &quot;Online Marketing: A case study&quot; made by Human Level for the #fundenet event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-01T07:36:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-20T11:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/plan-marketing-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"418\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernando Maci\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fernandomacia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Maci\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study\"},\"author\":{\"name\":\"Fernando Maci\u00e1\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\"},\"headline\":\"Online Marketing: A Case Study\",\"datePublished\":\"2010-06-01T07:36:54+00:00\",\"dateModified\":\"2023-11-20T11:51:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study\"},\"wordCount\":1368,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study\",\"name\":\"Online Marketing: A Case Study | Human Level\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\"},\"datePublished\":\"2010-06-01T07:36:54+00:00\",\"dateModified\":\"2023-11-20T11:51:25+00:00\",\"description\":\"Discover here the presentation \\\"Online Marketing: A case study\\\" made by Human Level for the #fundenet event.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\\\/online-marketing-a-case-study#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/digital-marketing\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Online Marketing: A Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"name\":\"Human Level\",\"description\":\"Web positioning and online marketing consultant Human Level\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.humanlevel.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\",\"name\":\"Human Level\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"width\":600,\"height\":93,\"caption\":\"Human Level\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/human-level-communications\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/humanlevelcommunica\",\"https:\\\/\\\/bsky.app\\\/profile\\\/humanlevel.bsky.social\",\"https:\\\/\\\/instagram.com\\\/humanlevel\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\",\"name\":\"Fernando Maci\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"caption\":\"Fernando Maci\u00e1\"},\"description\":\"Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.\",\"sameAs\":[\"https:\\\/\\\/www.amazon.es\\\/Fernando-Macia-Domene\\\/e\\\/B004G45KK6\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fernandomacia\\\/\",\"https:\\\/\\\/x.com\\\/fernandomacia\"],\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/author\\\/fernando\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online Marketing: A Case Study | Human Level","description":"Discover here the presentation \"Online Marketing: A case study\" made by Human Level for the #fundenet event.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study","og_locale":"en_US","og_type":"article","og_title":"Online Marketing: A Case Study | Human Level","og_description":"Discover here the presentation \"Online Marketing: A case study\" made by Human Level for the #fundenet event.","og_url":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study","og_site_name":"Human Level","article_published_time":"2010-06-01T07:36:54+00:00","article_modified_time":"2023-11-20T11:51:25+00:00","og_image":[{"width":418,"height":311,"url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/plan-marketing-online.jpg","type":"image\/jpeg"}],"author":"Fernando Maci\u00e1","twitter_card":"summary_large_image","twitter_creator":"@fernandomacia","twitter_misc":{"Written by":"Fernando Maci\u00e1","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study#article","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study"},"author":{"name":"Fernando Maci\u00e1","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/e85eb7565a8e3e5e682084fac681d8df"},"headline":"Online Marketing: A Case Study","datePublished":"2010-06-01T07:36:54+00:00","dateModified":"2023-11-20T11:51:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study"},"wordCount":1368,"commentCount":0,"publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study","url":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study","name":"Online Marketing: A Case Study | Human Level","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en#website"},"datePublished":"2010-06-01T07:36:54+00:00","dateModified":"2023-11-20T11:51:25+00:00","description":"Discover here the presentation \"Online Marketing: A case study\" made by Human Level for the #fundenet event.","breadcrumb":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/online-marketing-a-case-study#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.humanlevel.com\/en"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.humanlevel.com\/en\/blog"},{"@type":"ListItem","position":3,"name":"Digital Marketing","item":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing"},{"@type":"ListItem","position":4,"name":"Online Marketing: A Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.humanlevel.com\/en#website","url":"https:\/\/www.humanlevel.com\/en","name":"Human Level","description":"Web positioning and online marketing consultant Human Level","publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.humanlevel.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.humanlevel.com\/en#organization","name":"Human Level","url":"https:\/\/www.humanlevel.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","width":600,"height":93,"caption":"Human Level"},"image":{"@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/human-level-communications","https:\/\/www.youtube.com\/user\/humanlevelcommunica","https:\/\/bsky.app\/profile\/humanlevel.bsky.social","https:\/\/instagram.com\/humanlevel"]},{"@type":"Person","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/e85eb7565a8e3e5e682084fac681d8df","name":"Fernando Maci\u00e1","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","caption":"Fernando Maci\u00e1"},"description":"Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.","sameAs":["https:\/\/www.amazon.es\/Fernando-Macia-Domene\/e\/B004G45KK6\/","https:\/\/www.linkedin.com\/in\/fernandomacia\/","https:\/\/x.com\/fernandomacia"],"url":"https:\/\/www.humanlevel.com\/en\/author\/fernando"}]}},"_links":{"self":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/comments?post=52489"}],"version-history":[{"count":2,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52489\/revisions"}],"predecessor-version":[{"id":54993,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52489\/revisions\/54993"}],"wp:attachment":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media?parent=52489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/categories?post=52489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/tags?post=52489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}