{"id":52452,"date":"2013-05-28T08:38:19","date_gmt":"2013-05-28T06:38:19","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/posicionamiento-web-internacional-presentacion-de-fernando-macia-en-gedestic-2013.html"},"modified":"2013-05-28T10:03:00","modified_gmt":"2013-05-28T08:03:00","slug":"international-seo-fernando-macia-at-gedestic-2013","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/international-seo-fernando-macia-at-gedestic-2013","title":{"rendered":"International SEO &#8211; Fernando Maci\u00e1 at GedesTIC 2013"},"content":{"rendered":"<p>Here we bring you the presentation of SEO International in its latest version, presented by <a title=\"Video by Fernando Maci\u00e1 at the GedesTIC Conference\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/fernando-macia-at-gedestic-days\">Fernando Maci\u00e1 at the GedesTIC Conference (video)<\/a>.<br \/>\nThe presentation contains methodology and recommendations for the international positioning of a multi-language website.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/es.slideshare.net\/slideshow\/embed_code\/key\/Ih47NrxCKPPi9i\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><br \/>\nThis presentation shows the experience and methodologies applied by Human Level Communications since 2005 in its <strong> <a href=\"https:\/\/www.humanlevel.com\/en\/seo\/international\" target=\"_blank\" rel=\"noopener noreferrer\">international SEO<\/a> services as well as in the integral management of <a href=\"https:\/\/www.humanlevel.com\/en\/seo\/international\" target=\"_blank\" rel=\"noopener noreferrer\">international search engine positioning campaigns<\/a><\/strong>. If you have an international Web project, we will be happy to help you position your site in other countries and languages.<\/p>\n<h2 style=\"margin-bottom: 5px;\"><a title=\"Fernando Maci\u00e1: International Web Positioning\" href=\"https:\/\/es.slideshare.net\/humanlevel\/fernando-maci-posicionamiento-web-internacional\" target=\"_blank\" rel=\"noopener noreferrer\">Fernando Maci\u00e1: International Web Positioning<\/a> from <a href=\"https:\/\/es.slideshare.net\/humanlevel\" target=\"_blank\" rel=\"noopener noreferrer\">Human Level Communications<\/a><\/h2>\n<p>1. Fernando Maci\u00e1@fernandomaciafernando@humanlevel.comSEO international<br \/>\n2. Fernando Maci\u00e1 DomeneCEO &#8211; Human Level Communications@fernandomaciaPer\ufb01les sociales<br \/>\n3. Fernando Maci\u00e1 DomeneDirectorHuman Level Communications<br \/>\n4. International SEO<br \/>\n5. Why target international markets? Environment and market analysisKey wordsIndexability: structureRelevancePopularityKPIs<br \/>\n6. Why go to international markets? Traditional markets are shrinking &#8211; Internet allows to explore and open new markets in an economical and low risk way.Competitiveness decreases &#8211; IT favors improvements in competitiveness.It is important to minimize risks in new business ventures &#8211; Internet allows to contact partners globally to enter into joint ventures, maximize synergies and reduce risks.Traditional distribution, the usual channels are exhausted:- It is more risky to wait for &#8220;times to change&#8221; than to venture into new channels and new markets.<br \/>\n7. Users search in their own languageDon&#8217;t think that because many people in other countries understand English, they will search in English.<br \/>\n8. Users search in their own language &#8230; or notCountryLanguageView Visits by Location &gt; Languageas a Secondary Dimension in GA<br \/>\n9. Users search in their own language &#8230; or notView Organic Visits by Source &gt; Language as a Secondary Dimension in GA<br \/>\n10. Non-English languages: less competition on the Internet3,170,000 results in English895,000 results in French145,000 results in Norwegian<br \/>\n11. Search Engine PositioningKey words: regions within BrazilMexerica (SP)Tangerine (RJ)Bergamot (RS)Languages are used differently in different countries (and even regions).<br \/>\n12. Search Engine Optimization: attention to local pejorative connotationsAttention to the use of certain words:TakeCarDriveDriveImportMarketingWheelsPayLady&#8217;s shoesSumoEtc.GrabCarDriveMontoMarketingCauchosCancelLadies&#8217; shoesJuiceEtc.<br \/>\n13. Google Keyword ToolIn Google Keyword Tool we must also con\ufb01gure the language and country to obtain relevant results.<br \/>\n14. \u00dcbersuggest\u00dcbersuggest also allows you to study keywords for different markets.<br \/>\n15. Google Trends: select geographic areaIn Google Trends we must filter by geographic area to correctly identify seasonal patterns and search trends in different countries.<br \/>\n16. Google TrendsIn countries located in different hemispheres, seasonal patterns are reversed.<br \/>\n17. Google Trends: how to search in different places (tires, rubbers)<br \/>\n18. Google Trends: how to search in different places (cars, cars).<br \/>\n19. Search engine optimizationJapan: three different alphabetsHiragana- Phonetic alphabet composed of 46 characters representing the phonetic sounds of Japanese. Ex. \u3068\u3046\u304d\u3087\u3046Katakana- Phonetic alphabet composed of 46 other characters representing the phonetic sounds of Japanese for non-Japanese words. Ex. \u30c8\u30a6\u30ad\u30e7\u30a6Kanji- Symbol code composed of more than 8,000 characteresoriginary from China Ex. \u6771\u4eacKey words can be written in many ways!<br \/>\n20. Users search in their own search engineDon&#8217;t think that just because Google is the most used search engine in the world, it is also the most used search engine in every country.<br \/>\n21. Selecting search engines<br \/>\n22. Other search engines: BaiduDoes not have domain geolocation con\ufb01guration, therefore&#8230;Better to use a ccTLD domain (.cn, .com.cn) and host the Web site on a server located in ChinaBaidu still values meta tags that Google ignores, such as KeywordsAttention to content and censored searchesIt does not value so much the authority of domains that give <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/backlinks\" target=\"_blank\" rel=\"noopener noreferrer\">incoming links<\/a><br \/>\n23. Other search engines: YandexIt does have geolocation tools but it gives priority to the results of ccTLD domainsRelevance algorithm similar to GoogleFor popularity, it values both incoming and outgoing links to assign credibility and authority to the domainYandex also takes into account the content of meta-tags such as Keywords.<br \/>\n24. 66%15%14%3%2% GoogleMicrosoftYahoo!AskAOLUS Market Share<br \/>\n25. Europe Search Market Share79%3%2%2%2%2%2%1%1%1%1%1%1%1%7%Google SiteseBayYandexYahoo! SitesMicrosoft SitesNASZA-KLASA.PLQXL RicardoAOL LLCAsk NetworkRambler MediaOthers.<br \/>\n26. 73%15%9%3%GoogleBaiduYahoo!BingAsia Search Market Share<br \/>\n27. Japan Search Market Share54%40%40%2%2%2%2%Yahoo!GoogleRakutenMicrosoftNTT<br \/>\n28. 67%15%10%3%2%1%1%1%NaverDaumGoogleNateYahooKT GroupCyworldKorea Search Market Share<br \/>\n29. China Search Market Share78%16%3%1%1%1%0%BaiduGoogleSogouSosoYoudauOther<br \/>\n30. Search engine information sources<br \/>\n31. Competitor analysisCompetition in search enginesCompetition in AdWords<br \/>\n32. www.alexa.comBenchmarking<br \/>\n33. www.alexa.comBenchmarking<br \/>\n34. Where does the traffic come from?<br \/>\n35. intitle: 42,400 results for &#8220;hotels in cartagena&#8221;.<br \/>\n36. Use local versions of Googlewww.google.com.arwww.google.co.uk<br \/>\n37. Use local versions of Googlewww.google.com.arIntroducirgeolocalizaci\u00f3n<br \/>\n38. en.semrush.comCompetitive Analysis: Semrush<br \/>\n39. en.semrush.comCompetitive Analysis: Semrush<br \/>\nTypes of domainsTLD (Top Level Domain)ccTLD (Country Code Top Level Domain)IDN (Internationalized Domain Names)<br \/>\n41. Types of domains: TLD (Top Level Domain)TLD (Top Level Domain)- .com- .net- .info- .biz- .co<br \/>\n42. Domain types: ccTLD(country code Top Level Domain)ccTLD<a title=\"View ccTLD in our SEO dictionary\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/cctld-domains\" target=\"_blank\" rel=\"noopener noreferrer\">(Country CodeTop Level Domain<\/a>)- .es- .it- .fr- .de<br \/>\nDomain types: IDN (Internationalized Domain Name) is an Internet domain name that (potentially) contains non-ASCII characters. This type of domain may contain characters with diacritical accents, as required in many European languages (including Spanish), or characters from non-Latin scripts such as Arabic and Chinese.<br \/>\n44. Domain Types: IDN (InternationalizedDomain Name)http:\/\/www.espa\u00f1aescultura.es (Spanish)- http:\/\/www.xn--espaaescultura-tnb.es\/http:\/\/)(&#8220;\u0644.\u0625%$#&#8221;\u0631 (Arabic)- http:\/\/xn--mgbh0fb.xn--kgbechtv\/http:\/\/\u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1.\u03b4\u03bf\u03ba\u03b9\u03bc\u03ae (Greek)- http:\/\/xn--hxajbheg2az3al.xn--jxalpdlphttp:\/\/\u043f\u0440\u0438\u043c\u0435\u0440.\u0438\u0441\u043f\u044b\u0442\u0430\u043d\u0438\u0435 (Russian)- http:\/\/xn--e1afmkfd.xn--80akhbyknj4f\/<br \/>\n45. IDN (Internationalized Domain Name): problems with Google Analytics<script type=\"text\/javascript\">\/\/ <![CDATA[ var _gaq = _gaq || [];_gaq.push([_setAccount, UA-24296763-1]);_gaq.push([_setDomainName, .xn--espaaescultura-tnb.es]);_gaq.push([_setAllowLinker, true]);_gaq.push([_setAllowHash, false]);_gaq.push([_trackPageview]);_gaq.push([_trackPageLoadTime]);(function() {var ga = document.createElement(script); ga.type = text\/javascript;ga.async = true;ga.src = (https: == document.location.protocol ? https:\/\/ssl : http:\/\/www)+ .google-analytics.com\/ga.js;var s = document.getElementsByTagName(script)[0];s.parentNode.insertBefore(ga, s);})(); \/\/ ]]><\/script>When setting the domain name, we must use the syntax<br \/>\nIDN (Internationalized Domain Name):problems with Google AnalyticsWhen we find an IDN domain, we select include domain traffic with both syntaxes:www.espa\u00f1aescultura.es|www.xn--espaaescultura-tnb.es<br \/>\n47. Key recommendations on domain typesIf we believe that we have market potential in other countries or we will sell the domain later, better to start with a TLD: .com.If we are clear about the country where we want to do business, better a ccTLD.We must, at least, register the .com and .es versions of any domain in which we are going to invest seriously in its promotion (pay attention to the registered trademarks).<br \/>\n48. subdirectory or subdomain? questions:- Does your traffic depend a lot on a single keyword?- Can you generate popularity for the subdomain?- What is the PR of your competitors? their domains?- Can you generate content on the subdomain?- Do you have a HUGE number of pages to index?<br \/>\nSubdirectory or subdomain: If the answer is NO, a subdirectory is better:- Because it will inherit the PR of the domain root first- Because it can also be geolocated from Google Webmaster Toolshttp:\/\/www.midominio.com\/en\/<br \/>\nSubdirectory or subdomain: If the answer is YES, a subdomain is better:- Because you will be able to index large amounts of pages in search engines faster- Because you could include a VERY relevant keyword as a subdomain- Because it can also be geolocated from Google Webmaster toolshttp:\/\/keyword.midominio.com\/<br \/>\n51. Key recommendations on domain relevanceDomains with keyword rank well for that searchDomains with more links from a given country rank better in that country.ccTLD domains rank better in the corresponding countryIt is recommended to host the domain on a server geolocated in the country.<br \/>\n52. mydomain.commdomain.co.jpmdomain.co.ukdomain.frdomain.cnSatellite domains: Phase 1Buy ccTLD domains to avoid competition<br \/>\n53. Satellite domains: Phase 2D ccTLD domains without contentdomain.commdomain.co.jpmdomain.co.ukdomain.co.ukdomain.frdomain.cn<br \/>\n54. Satellite domains: Phase 3Subdirectories with micrositesmydomain.comdomain.com\/jp\/domain.com\/uk\/domain.com\/fr\/mydomain.com\/cn\/domain.co.jpmdomain.co.ukdomain.frdomain.cn<br \/>\n55. Satellite domains: Phase 4 ccTLD ccTLD domains with micrositesmydomain.commdomain.co.jpmdomain.co.ukdomain.frdomain.cnPRomain.commdomain.com\/domain.com\/jp\/domain.com\/uk\/domain.com\/fr\/middomain.com\/cn\/<br \/>\n56. Satellite Domains: Phase 5Second Autonomous ccTLD domainsdomain.commdomain.co.jpmdomain.co.ukdomain.frdomain.cn<br \/>\n57. Key recommendations in international domain implementationBuy the ccTLD domains of the countries where you think you may have business interests.301 Redirect all unused domains to your main domain.Develop sections or subdirectories with other versions of your Web.Develop microsites to test the business potential in a country.Fully develop the Web sites of the countries with high business potential.Develop the Web sites of the countries with high business potential.Develop the Web sites of the countries with high business potential.<br \/>\n58. Domain ccTLD IP of hosting Incoming linksWhere is my server geolocated?<br \/>\n59. IP Geolocation: IP2location<br \/>\n60. We lose geolocation by IPGeolocate domains or directories in GWTAkamai\/other CDNWhere does my server geolocate:<br \/>\n61. 61Where is my server geolocated?<br \/>\n62. Key recommendations in international domain hostingHost your ccTLD domains in each corresponding country.you will get better download times and better user experience.generate inbound links and social network links from country domains to your domain&#8217;s content.<br \/>\n63. Language versions of a Web site<br \/>\n64.<br \/>\n65. Multi-language WebsitesAutomatic TranslationContent TranslationContent LocalizationContent LocalizationFocused on SEOSEOAMIGABLE<br \/>\n66. Multi-language Web sitesAutomatic translationIt&#8217;s better than nothing, but:- Content is created &#8220;on the fly&#8221;: not indexable- Translation quality leaves much to be desired- Set up an &#8220;event&#8221; in GA to track where the translator is being used to get clues about what your next version should be.<br \/>\n67. Multi-language Web sitesContent translationAdvantages:- Indexable content: it can be crawled by search engines- Its quality can be very goodDisadvantages:- It is a simple translation of content: perhaps the product argumentation, presentation, etc. should be different.<br \/>\n68. Location of contents &#8220;Second home for weekends and vacations&#8221; &#8220;Second home nearby and accessible by car for vacations&#8221; &#8220;Investment property to rent during the year, spend vacations and retire&#8221; &#8220;Opportunity for financial investment and to obtain Spanish citizenship&#8221;.<br \/>\n69. Multi-language WebsitesContent localization- It is indexable- It is not a translation: it adapts the contents to the audience&#8217;s own syncrasy, taking into account cultural, social, etc.SEO-focused content localization- All the above advantages and, in addition, it will always include the search terms that have been proven to have a great potential for generating quality traffic in search engines, in the right places (title, H1, anchor text, alt, etc.).<br \/>\n70. Key recommendations in content localizationStudy the target audience profiles in each country and what are the sales arguments.research the keywords used in that country for the search categories related to the Web site.adapt the texts to the target audiences in each country taking into account the keyword research.don&#8217;t ONLY translate the contents.<br \/>\n71. Structure<br \/>\n72. Languages separated by hidden variablesLanguages separated by variables passed in URLs by the GET methodLanguages separated in subdomains or subdirectoriesSEOAMIGABLESMulti-language websites: structure<br \/>\n73. Languages separated by hidden variables(POST)Multi-language web sites: structure<br \/>\n74. Languages separated by variablescultures: cookiesMulti-language websites: structure<br \/>\n75. Languages separated by variablescultures: environment variablesMulti-language websites: structure<br \/>\n76. Languages separated by variablescultures: environment variablesMulti-language web sites: structure<br \/>\n77. Languages separated by hidden variables- Problems:=www.midominio.com\/home.php www.midominio.com\/home.php www.midominio.com\/home.php=lang=es lang=deMulti-language web sites: structure<br \/>\n78. Check &#8220;default content &#8220;By checking &#8220;Show source&#8221;, we can use the W3C validator to &#8220;see&#8221; the default code of any page.<br \/>\n79. Check &#8220;default&#8221; content We can also check any page by disabling JavaScript, All Cookies, All CSS and ReplaceImages with ALT using the Web Developer plugin for Firefox.<br \/>\n80. Check &#8220;default&#8221; contentWe also check the default content with the text version in the Google cache.<br \/>\n81. We also check the default content with the &#8220;Crawl as Google&#8221; utility in GWT.<br \/>\n82. Beware of version selectors in HeaderRepeating links on all pages has a great in\ufb02uence on the most relevant words.<br \/>\n83. Beware of version selectors in Header<br \/>\n84. Languages separated by hidden variablesLanguages separated by variables passed in URL by querystringLanguages separated in subdomains or subdirectoriesMulti-language websites: structure<br \/>\n85. Languages separated by variables passed in URL by querystring- http:\/\/www.midominio.com\/home.php?lang=es- http:\/\/www.midominio.com\/home.php?lang=en=www.midominio.com\/home.php?lang=eswww.midominio.com\/home.php?lang=de=Sitios multi-language web: structure<br \/>\n86. Languages separated by variables passed in URLs by the GET method -Disadvantages:- Google Webmaster Tools only allows to geolocate:- Domains: www.midominio.com- Subdomains: uk.mydomain.com- Subdirectories: www.midominio.com\/uk\/No we can geolocate keywords in URLs in a single languageMulti-language websites: structure<br \/>\n87. Beware of the &#8220;default&#8221; languages www.midominio.comwww.midominio.com\/home.php?lang=frwww.midominio.com\/home.php?lang=es==problema: duplicate content solution: noindex\/robots.txtcanonicalMulti-language websites: structure<br \/>\n88. Languages separated by hidden variablesLanguages separated by variables passed in URLs by GET methodLanguages separated in subdomains or subdirectoriesMulti-language websites: structure<br \/>\n89. Separate languages in subdomains or subdirectories- Subdomains:- es.mydomain.com- fr.mydomain.com- en.mydomain.com- Or, subdirectories:- www.midominio.com\/es\/- www.midominio.com\/fr\/- www.midominio.com\/en\/Sitios multi-language web: structure<br \/>\n90. Separate languages in subdomains osubdirectories: advantageswww.midominio.com\/es\/ www.midominio.com\/en\/=Sitios multi-language web: structurewww.midominio.com\/es\/palabraclave.htmlwww.midominio.com\/en\/keyword.html=<br \/>\n91. New Google recommendations for international domains<br \/>\n92. New Google recommendations for international domains http:\/\/www.midominio.com\/en\/widgets.htmlhttp:\/\/www.midominio.com\/en-UK\/widgets.htmlhttp:\/\/www.midominio.com\/en-IE\/widgets.htmlEscenario: language versions in subdirectories<br \/>\n93. New Google recommendations for international domainsGeolocate from Google Webmaster ToolsGeneric subdirectoryWe do NOT geolocate ithttp:\/\/www.midominio.com\/en\/widgets.htmlhttp:\/\/www.midominio.com\/en-UK\/widgets.htmlhttp:\/\/www.midominio.com\/en-IE\/widgets.html<br \/>\n94. New Google recommendations for international domainsGetting inbound links from geolocated domains<br \/>\n95. New Google recommendations for international domainswidgetswidgetswidgetswidgetsWidgets &#8211; Downloads &#8211; Dashboardwww.dominio.com\/en\/16 Nov 2010 &#8211; Your one-stop widget warehouse. Youll findthousands of widgets, most of them free. Play a game. Geta recipe. Check out the latest sports &#8230;Top 50 &#8211; Categories &#8211; Boredom ButtonLittle control over the URL that would appear in the results in each country<br \/>\n96. New Google recommendations for international domainshttp:\/\/www.midominio.com\/en\/widgets.htmlIncluir alternative content markup in the &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. section.<br \/>\n97. New Google recommendations for international domainsInclude alternative content markup in the &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..http:\/\/www.midominio.com\/en-UK\/widgets.html section.<br \/>\n98. New Google recommendations for international domainsInclude alternative content markup in the &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..http:\/\/www.midominio.com\/en-IE\/widgets.html section.<br \/>\n99. New Google recommendations for international domainsOptional: add also alternative content markup in the other languages section&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..<br \/>\n100. Implementation scenarioPortal conversions in different languages&#8230;&#8230; and subdirectoriesdirected to specific countries\/languages.<br \/>\n101. Effects on traffic after implementationBeforeAfterLocalGeneralTraffic decreases in the generic and increases in the local when changing the positioned URLs.<br \/>\n102. Effects on traffic after implementationBeforeAfterLocalGeneralTraffic decreases in the generic and increases in the local when changing the positioned URLs.<br \/>\n103. Effects on traffic after implementationBeforeAfterLocalGeneralTraffic decreases in the generic and increases in the local when changing the positioned URLs.<br \/>\n104. Implement &#8220;alternate&#8221;: +1Kb (30 versions)44.0Kb9.8KbGZIP<br \/>\n105. Alternative implementation of &#8220;alternate&#8221; ensitemapsGZIPhttp:\/\/www.midominio.com\/en-IE\/widgets.html<br \/>\n113. Key recommendations in language versionsCreate a subdirectory for each language version.if your ranking depends heavily on a keyword, generate a subdomain for each new language.adjust the geographic orientation of each section of your website to each country from Google Tools.use the new markup for international websites.get localized popularity.<br \/>\n114. Optimize videoPut it on YouTubeTitle and description optimized for SEOEmploy the text transcript file to include relevant keywords (.sub .srt files)Publish the video on other different platformsUse sitemaps for video (reduced image, tags, description&#8230;)Use SEO friendly optimized URLsKeep the video weight\/duration limitedGenerate popularity towards the videoThe number of views and average time viewed are relevant factors.<br \/>\n115. Optimize videoComplete all relevant context fields in the language with and without business potential.<br \/>\n116. Optimize videoSince June 15, 2012, this feature also works in English<br \/>\n117. DivXLand Media Subtitler100:00:00:00,063 &#8211;&gt; 00:00:05,081One of the suggestions they made to us in the 120-second live episode200:00:05,122 &#8211;&gt; 00:00:09,311is that we record what the process of creating a 120-second episode was.SRT<br \/>\n118. Transcript .srt fileAn .srt file is generated for each language and added to YouTube100:00:00:00,063 &#8211;&gt; 00:00:05,081One of the suggestions made to us in the 120-second live episode200:00:05,122 &#8211;&gt; 00:00:09,311is that we record the process of creating a 120-second episodeNo. of order in the sequenceTime in which the subtitle appears and disappearsSubtitle textSubtitle blank line desparation<br \/>\n119. amara.org<br \/>\n120. amara.org<br \/>\n121. amara.org<br \/>\n122. amara.org<br \/>\n123. YouTube: multi-language subtitles<br \/>\n124. YouTube: multi-language subtitles<br \/>\n125. YouTube: multi-language subtitles<br \/>\n126. YouTube: multi-language subtitles<br \/>\n127. Title and description in EnglishDo they help to position multi-language transcripts?<br \/>\n128. Do multi-language transcripts help ranking? The video ranks on YouTube for matching searches with German text only present in the multi-language subtitles.<br \/>\n129. Con\ufb01gure geographic targeting in Google Webmaster ToolsIf we have different language versions in subdirectories or subdomains, we add each one separately in Google Webmaster Tools.<br \/>\n130. Set the geographic targeting in Google Webmaster ToolsSelect in Settings &gt; Geographic targeting the country to which we are targeting our domain, subdomain or subdirectory.<br \/>\n131. Master Web Analytics 2012Geolocatable domains from GWTgTLDscertainccTLDsrTLDs<br \/>\n132. Geolocate in GWT: does it work?<br \/>\n133. Geolocation from GWT prevents pages from no longer being displayed when restricting by Pages from UKGeolocation in GWT: does it work?<br \/>\n134. Implementation of GA footprints for multiversion sites3 visitors1 visitorImplementation of a GA footprint for each version is simpler but involves multiple errors: unique visitors, referrers, bounce rate, average visit time, page views, source&#8230;<br \/>\n135. Implementing GA footprints for sitesmultiversion1 visitors1 visitorImplementing a GAmultidomain footprint with the appropriate \ufb01ltersgenerates more accurate results.<br \/>\n136. Other search engines: Yandex Webmaster Tools<br \/>\n137. Other search engines: Yandex Webmaster Tools<br \/>\n138. Other search engines: Yandex Webmaster Tools<br \/>\n139. Other search engines: Yandex Metrica<br \/>\n140. Other search engines: Yandex Metrica<br \/>\n141. Other search engines: Yandex Wordstat<br \/>\n142. Bonus track: Baidumini-tutorial<br \/>\n143. Baidu: mini-tutorialFrom this link you can access Baidu products.<br \/>\n144. Baidu: mini-tutorialFrom this link you can access the Baidu tools for the Webmaster.<br \/>\n145. Baidu: mini-tutorialFrom this link you can access the Baidu tools for the Webmaster.<br \/>\n146. Baidu: mini-tutorialFrom this button, you can access the registration process on the platform.<br \/>\n147. Baidu: mini-tutorialWith this button you can access the registration form for new Baidu users.<br \/>\n148. Baidu: mini-tutorialOnce you have completed the form, click on this button.E-mailEmail UsernamePasswordConfirm passwordComplete captcha<br \/>\n149. Baidu: mini-tutorialFrom the link in the email, we authenticate our registration on Baidu.<br \/>\n150. Baidu: mini-tutorialAdministratorAfter validating your email, you will be able to access Baidu Webmaster tools.Tools for WebmastersHelpHelpOther Products<br \/>\n151. Baidu: mini-tutorialFrom the Administrator link on the left, we access the option to add a new site to register our domain.<br \/>\n152. Baidu: mini-tutorialWrite your domain here and click the button.<br \/>\n153. Baidu: mini-tutorialWe can verify our ownership of the site by copying this code and adding it to our page.<br \/>\n154. Baidu: mini-tutorialOnce included in the page and authenticated, we could now access the information about our site and also register it in Baidu Statistics (like Google Analytics).<br \/>\n155. Baidu Statistics<br \/>\n156. Chinese social networks<br \/>\n157. Master Web Analytics 2012Internationalization of agreement with Google<br \/>\n158. Online SEO sources and resources\u2023 Google Webmaster Central channel onYouTube\u2023 Google Webmaster Central Blog\u2023 Google Blog for Webmasters\u2023 Search Engine Watch\u2023 Search engine land\u2023 Matt Cutts&#8217; Blog\u2023 PuroMarketing.com\u2023 SEOmoz Blog\u2023 BruceClay<br \/>\n159. Online sources and resources\u2023 AIMC\u2023 EGM\u2023 Internet audience\u2023 Internet surfers\u2023 Internet in the middle of the media\u2023 ONTSI\u2023 ONTSI studies\u2023 The Cocktail Analysis\/Observatorio Redes Sociales\u2023 Infograf\u00edas\u2023 Informe 4\u00aa Oleada Abril 2012\u2023 OJD Interactiva\u2023 \u00daltimos medios auditados\u2023 Nielsen\u2023 Comunicados de prensa\u2023 Tendencias.<br \/>\n160. \u2023 Comscore\u2023 Press releases\u2023 Presentations and white papers\u2023 IAB Spain\u2023 Research (downloads)\u2023 White papers and standards\u2023 Forrester Research\u2023 Forrester Research\u2023 Reports\u2023 EMarketer\u2023 Latest analysis\u2023 Adigital\u2023 E-Commerce White Paper\u2023 Netsuus\u2023 APEI usability reportOnline sources and resources.<br \/>\n161. \u2023 Experian\/Hitwise\u2023 Trends\u2023 Alexa\u2023 Google Trends\u2023 Google Insights\u2023 Google Zeitgeist\u2023 Google Correlate\u2023 Adobe Omniture\u2023 Google Analytics\u2023 HitsLink\u2023 AutometricsOnline sources and resources.<br \/>\n162. SEARCH ENGINE POSITIONING &#8211; SEO- T\u00e9cnicas avanzadas de posicionamiento en buscadores &#8211; Fernando Maci\u00e1, ed. Anaya Multimedia.- Posicionamiento en Buscadores &#8211; Fernando Maci\u00e1 and Javier Gosende, ed. Rojas Ordu\u00f1a, ed. ESIC.- Quiero que mi empresa salga en Google &#8211; Sico de Andr\u00e9s, ed. Starbook.- Libro SEO Posicionamiento en buscadores &#8211; Miguel L\u00f3pez, ed. Bubok.- SEO &#8211; Optimizaci\u00f3n del posicionamiento en buscadores &#8211; Jerri L. Ledford, ed. Anaya Multimedia.- Gu\u00eda SEO OJO Buscador &#8211; Javier Casares (www.ojobuscador.com)- Posicionamiento de su sitio Web &#8211; Marie Prat, eni ediciones.REDES SOCIALES- Marketing con redes sociales &#8211; Fernando Maci\u00e1 y Javier Gosende, ed. Anaya Multimedia.- Redes sociales for Rookies &#8211; ed. LID Ediciones Empresariales y Marshall Cavendish.- La empresa en la Web 2.0 &#8211; Javier Celaya, ed, ESIC.- Visibility &#8211; How to manage reputation on the Internet &#8211; VV.AA., ed. Gesti\u00f3n 2000.<br \/>\nMARKETING ONLINE- Marketing online &#8211; Fernando Maci\u00e1 y Javier Gosende, Ed. Anaya Multimedia.- Marketing en Internet: estrategia y empresa &#8211; Ana Mar\u00eda Guti\u00e9rrez Arranz y Manuel J. S\u00e1nchez-Franco, Editorial Pir\u00e1mide.- Marketing y publicidad en Internet &#8211; Jos\u00e9 Mart\u00ed Parre\u00f1o, ed. E-business Guide for Executives &#8211; PriceWaterhouseCoopers, Ediciones Deusto.- Electronic Marketing for SMEs &#8211; Ana Cruz Herrad\u00f3n, Editorial Ra-Ma.- Vender m\u00e1s en Internet &#8211; David Boronat y Ester Pallar\u00e9s, Ediciones Gesti\u00f3n 2000.- Plan de Marketing Digital &#8211; Manuel Alonso Coto, Editorial Pearson Educaci\u00f3n.- 101 T\u00e9cnicas para promover tu web &#8211; Susan Sweeny &#8211; ed. Anaya Multimedia- Usabilidad &#8211; Dise\u00f1o de sitios web, by Jakob Nielsen, ed. Prentice Hall- Texto vivo &#8211; Escribir para la Web, by Jonathan Price &amp; Lisa Price, ed. Prentice Hall- Internet Business Models &#8211; Postcrisis Vision, by Fernando Alberto de N\u00fa\u00f1ez y Lugones, ed.McGraw-Hill Profesional- Viral Marketing, by Alba Doral, ed. Pearson &#8211; Prentice Hall- Internet Marketing &#8211; Enrique de la Rica &#8211; ed. Anaya MultimediaBibliography<br \/>\n164.<br \/>\n165. 165<br \/>\n166. Fernando Maci\u00e1 DomeneDirectorDigital Per\ufb01lesIllustrations and photographs: istockphoto.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here we bring you the presentation of SEO International in its latest version, presented by Fernando Maci\u00e1 at the GedesTIC Conference (video). The presentation contains methodology and recommendations for the international positioning of a multi-language website. This presentation shows the experience and methodologies applied by Human Level Communications since 2005 in its international SEO services [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":43715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[352,363],"class_list":["post-52452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-events","tag-international-seo","entry"],"yoast_head":"\n<title>International SEO: what&#039;s new in 2013<\/title>\n<meta name=\"description\" content=\"Presentation on International Web Positioning presented at the GedesTIC Conference at the Polytechnic University of Valencia in May 2013.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/international-seo-fernando-macia-at-gedestic-2013\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International SEO: what&#039;s new in 2013\" \/>\n<meta property=\"og:description\" content=\"Presentation on International Web Positioning presented at the GedesTIC Conference at the Polytechnic University of Valencia in May 2013.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/international-seo-fernando-macia-at-gedestic-2013\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-28T06:38:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-28T08:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/gedestic_plus_final.png\" \/>\n\t<meta property=\"og:image:width\" content=\"251\" \/>\n\t<meta property=\"og:image:height\" content=\"251\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fani S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@faniperdia\" \/>\n<meta name=\"twitter:site\" content=\"@humanlevel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fani S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/international-seo-fernando-macia-at-gedestic-2013#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/international-seo-fernando-macia-at-gedestic-2013\"},\"author\":{\"name\":\"Fani S\u00e1nchez\",\"@id\":\"https:\/\/www.humanlevel.com\/en#\/schema\/person\/ab0429d9436e7e29a8d3d9835f6fd8a1\"},\"headline\":\"International SEO &#8211; 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