{"id":52449,"date":"2013-06-06T08:25:39","date_gmt":"2013-06-06T06:25:39","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/diferencias-entre-google-adwords-y-adwords-express.html"},"modified":"2023-09-26T09:41:05","modified_gmt":"2023-09-26T07:41:05","slug":"differences-between-google-adwords-and-adwords-express","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express","title":{"rendered":"Differences between Google Adwords and Adwords Express"},"content":{"rendered":"<p>We all know that Google Adwords is Google&#8217;s advertising program where we can create online ads both in its Search and Display Network and reach our target audience. Well, <strong>do we know the difference between Google Adwords and Adwords Express?<\/strong><\/p>\n<p>Let&#8217;s say that Adwords Express is roughly speaking the little brother of Google Adwords, that is, <strong>Google Adwords<\/strong> is oriented to those companies that have <strong>local, national and international clients<\/strong>, while <strong>Adwords Express<\/strong> focuses only and exclusively on <strong>local businesses<\/strong>.<\/p>\n\n<p>The management of the ads in Adwords is done autonomously, having absolute control of the campaign, i.e., through Adwords you can, among other actions, create ads, assign a daily budget to the campaign and determine the maximum amount we are willing to spend per click (maximum CPC). On the contrary, the ads that are carried out through <strong>Adwords Express are managed automatically<\/strong>, where we will only be able to do the following:<\/p>\n<ul>\n<li>Create an online advertisement.<\/li>\n<li>Establish a budget.<\/li>\n<li>Choose a company category.<\/li>\n<li>Select search phrases related to our business.<\/li>\n<\/ul>\n<p>Another<strong> difference between Adwords and Adwords Express<\/strong> that I particularly like is that with Adwords Express it is not necessary to have a website to advertise online, simply create an account on Google Plus or Google Maps.<\/p>\n\n<p><strong>Adwords Express ads<\/strong> are displayed <strong>in search results and Google Maps<\/strong> with a blue badge, as shown in the following image.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9749 alignleft\" title=\"google_adwords_express\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/google_adwords_express.png\" alt=\"adwords express ads\" width=\"569\" height=\"371\"><\/p>\n<p style=\"text-align: left;\">In terms of geographic targeting, Adwords Express limits its ads to a radius of between 24 and 64 km, while both advertising programs do allow mobile advertising.<\/p>\n<p>Now that the term SOLOMO (Social + Location and Mobile) is in vogue, <strong>Adwords Express ads are an option to<\/strong> consider, especially for those small businesses that want to advertise online but don&#8217;t have time to manage their online campaigns. It is also an advantage for them to know that they only pay for each click they make on the ads, knowing at all times the cost of the investment.<\/p>\n<p>By way of summary, a comparative table is shown below:<\/p>\n<table style=\"color: #444;\">\n<tbody>\n<tr style=\"background: #003388; color: #fff;\">\n<th><\/th>\n<th>AdWords Express<\/th>\n<th>AdWords<\/th>\n<\/tr>\n<tr>\n<td>We only pay per click<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td>Automated management<\/td>\n<td>Yes<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Easy solution for companies without a web site<\/td>\n<td>Yes<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Ads on the Google Search network<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td>Advertisements on other related websites<\/td>\n<td>Limited (U.S. only)<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td>Mobile ads<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td>Other advanced ad formats (e.g., video)<\/td>\n<td>No<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td>Ability to target ads geographically<\/td>\n<td>Local (radius 24 to 64 km)<\/td>\n<td>In any location<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><small>Source: Google Adwords Express<\/small><\/p>\n<p>In short, Google created Adwords Express to meet the needs of a large mass of small businesses and to expand its line of business.<\/p>\n<p>If you have advertised on Google Adwords and Adwords Express, let us know how it went.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that Google Adwords is Google&#8217;s advertising program where we can create online ads both in its Search and Display Network and reach our target audience. Well, do we know the difference between Google Adwords and Adwords Express? Let&#8217;s say that Adwords Express is roughly speaking the little brother of Google Adwords, that [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":43735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[348],"tags":[354],"class_list":["post-52449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertising","tag-google-ads","entry"],"yoast_head":"\n<title>Differences between Google Adwords and Adwords Express<\/title>\n<meta name=\"description\" content=\"Learn the differences between Google Adwords and Adwords Express. We all know that Google Adwords is Google&#039;s advertising program where you can create ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Differences between Google Adwords and Adwords Express\" \/>\n<meta property=\"og:description\" content=\"Learn the differences between Google Adwords and Adwords Express. We all know that Google Adwords is Google&#039;s advertising program where you can create ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-06T06:25:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T07:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/publicidad-adwords-express1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Escolano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@humanlevel\" \/>\n<meta name=\"twitter:site\" content=\"@humanlevel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Escolano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express\"},\"author\":{\"name\":\"David Escolano\",\"@id\":\"https:\/\/www.humanlevel.com\/en#\/schema\/person\/8b571c86a38a479f82f33922c088403f\"},\"headline\":\"Differences between Google Adwords and Adwords Express\",\"datePublished\":\"2013-06-06T06:25:39+00:00\",\"dateModified\":\"2023-09-26T07:41:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express\"},\"wordCount\":515,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.humanlevel.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/publicidad-adwords-express1.png\",\"keywords\":[\"Google Ads\"],\"articleSection\":[\"Online Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express\",\"url\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express\",\"name\":\"Differences between Google Adwords and Adwords Express\",\"isPartOf\":{\"@id\":\"https:\/\/www.humanlevel.com\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.humanlevel.com\/en\/blog\/online-advertising\/differences-between-google-adwords-and-adwords-express#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/publicidad-adwords-express1.png\",\"datePublished\":\"2013-06-06T06:25:39+00:00\",\"dateModified\":\"2023-09-26T07:41:05+00:00\",\"description\":\"Learn the differences between Google Adwords and Adwords Express. 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