{"id":52447,"date":"2013-06-11T16:48:30","date_gmt":"2013-06-11T14:48:30","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/analitica-web-y-seo-analisis-y-segmentacion-de-fuentes-de-trafico-congreso-web-zaragoza-2013.html"},"modified":"2023-10-16T18:13:06","modified_gmt":"2023-10-16T16:13:06","slug":"web-analytics-and-seo-analysis-and-segmentation-of-traffic-sources-congreso-web-zaragoza-2013","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/news\/web-analytics-and-seo-analysis-and-segmentation-of-traffic-sources-congreso-web-zaragoza-2013","title":{"rendered":"Web Analytics and SEO: analysis and segmentation of traffic sources &#8211; Congreso Web Zaragoza 2013"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/clNeZPYYjs6SdA\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"> <strong> <a title=\"Web Analytics and SEO: analysis and segmentation of traffic sources - Human Level Communications at Congreso Web Zaragoza 2013\" href=\"https:\/\/www.slideshare.net\/humanlevel\/analtica-web-y-seo-anlisis-y-segmentacin-de-fuentes-de-trfico\" target=\"_blank\" rel=\"noopener noreferrer\">Web Analytics and SEO: analysis and segmentation of traffic sources &#8211; Human Level Communications at Congreso Web Zaragoza 2013<\/a> <\/strong> from Human Level <strong>Communications<\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Fernando Maci\u00e1 was in charge of closing the<\/strong> <strong>Zaragoza Web Congress 2013<\/strong> with this speech. In this edition, there was a lot of Web Analytics, Development, Applications, SEO, Social Media, eCommerce and of course a lot of networking.<\/p>\n<h2>Advantages of segmenting traffic sources in the Web analytics of your site<\/h2>\n<p>Users today arrive at a Web site through different <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/traffic-sources\">traffic sources<\/a> &#8211; search engines, social networks, banners, e-mail &#8211; from different geographic origins, using different devices and, according to their different user profiles, for different motivations.<\/p>\n<p><a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/behavioral-segmentation\">Analyzing and segmenting<\/a> traffic sources helps us find patterns to <strong>better understand our customers, better adapt our offer to demand, invest more intelligently in the most efficient means of promotion and improve the performance of our Web site<\/strong>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-9943\" title=\"Fernando Maci\u00e1 starts his presentation on Segmentation of traffic sources in SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/cw13-fernandomacia-1.png\" alt=\"Fernando Maci\u00e1 starts his presentation on Segmentation of traffic sources in SEO\" width=\"512\" height=\"352\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/cw13-fernandomacia-1.png 1149w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/cw13-fernandomacia-1-400x275.png 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/cw13-fernandomacia-1-754x519.png 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/cw13-fernandomacia-1-900x620.png 900w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><small>Fernando Maci\u00e1 at the beginning of his presentation. (Carlos Lizaga)<\/small><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-9952\" title=\"Fernando Maci\u00e1 analyzing the eCommerce buying process\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/BMUXPEWCEAAW4xL.jpg\" alt=\"Fernando Maci\u00e1 analyzing the eCommerce buying process\" width=\"540\" height=\"405\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/BMUXPEWCEAAW4xL.jpg 600w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/BMUXPEWCEAAW4xL-400x300.jpg 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<p style=\"text-align: center;\"><small>Fernando Maci\u00e1 analyzing the buying process of an online store at #CW13 (by @Carratala).<\/small><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-9928 aligncenter\" title=\"Fernando Maci\u00e1 on #CW13 by Jose Costa\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/BMUQqvrCMAAeCcr.jpg\" alt=\"Fernando Maci\u00e1 on #CW13 by Jose Costa\" width=\"346\" height=\"614\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/BMUQqvrCMAAeCcr.jpg 600w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/BMUQqvrCMAAeCcr-400x711.jpg 400w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/p>\n<p style=\"text-align: center;\"><small>Photo of Fernando Maci\u00e1 at #CW13 taken by Jose Costa.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web Analytics and SEO: analysis and segmentation of traffic sources &#8211; Human Level Communications at&#8230;<\/p>\n","protected":false},"author":3,"featured_media":43743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[352,509,507],"class_list":["post-52447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-events","tag-fernando-macia","tag-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Analytics and SEO: Fernando Maci\u00e1 at Web Congress Zaragoza 2013<\/title>\n<meta name=\"description\" content=\"Fernando Maci\u00e1&#039;s presentation on analysis and segmentation of traffic sources at the Web Congress 2013 in Zaragoza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/news\/web-analytics-and-seo-analysis-and-segmentation-of-traffic-sources-congreso-web-zaragoza-2013\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Analytics and SEO: Fernando Maci\u00e1 at Web Congress Zaragoza 2013\" \/>\n<meta property=\"og:description\" content=\"Fernando Maci\u00e1&#039;s presentation on analysis and segmentation of traffic sources at the Web Congress 2013 in Zaragoza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/blog\/news\/web-analytics-and-seo-analysis-and-segmentation-of-traffic-sources-congreso-web-zaragoza-2013\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-11T14:48:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T16:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Fernando_Macia-FOTO-GRANDE-DEL-CURR\u00cdCULUM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"902\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernando Maci\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fernandomacia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Maci\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/news\\\/web-analytics-and-seo-analysis-and-segmentation-of-traffic-sources-congreso-web-zaragoza-2013#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/news\\\/web-analytics-and-seo-analysis-and-segmentation-of-traffic-sources-congreso-web-zaragoza-2013\"},\"author\":{\"name\":\"Fernando Maci\u00e1\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\"},\"headline\":\"Web Analytics and SEO: analysis and segmentation of traffic sources &#8211; 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