{"id":52444,"date":"2013-06-26T09:22:44","date_gmt":"2013-06-26T07:22:44","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/asi-nacio-nuestro-dominio-humanlevel-com-que-cumple-once-anos.html"},"modified":"2013-06-26T09:54:00","modified_gmt":"2013-06-26T07:54:00","slug":"thus-was-born-our-domain-humanlevel-com-now-in-its-eleventh-year","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/thus-was-born-our-domain-humanlevel-com-now-in-its-eleventh-year","title":{"rendered":"Thus was born our domain humanlevel.com, now in its eleventh year"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#Why_Human_Level_Communications\">Why Human Level Communications?<\/a><\/li><li><a href=\"#First_sketches_of_the_brand\">First sketches of the brand<\/a><\/li><li><a href=\"#Back_to_basics_people_are_at_the_heart_of_communication\">Back to basics: people are at the heart of communication<\/a><\/li><li><a href=\"#Human_Level_Communications_an_online_marketing_consultancy_with_a_future_projection\">Human Level Communications, an online marketing consultancy with a future projection<\/a><\/li><\/ul><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10164\" title=\"we are 11_years_old\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/cumplimos_11_an_os.jpg\" alt=\"Humanlevel.com domain turns eleven years old\" width=\"505\" height=\"354\" \/><br \/>\nWe are celebrating at Human Level Communications: <strong>our domain humanlevel.com is eleven years old!!!<\/strong><\/p>\n<h2><span id=\"Why_Human_Level_Communications\">Why Human Level Communications?<\/span><\/h2>\n<p>The <strong>idea behind the concept of Human Level Communications<\/strong> -communications on a human level &#8211; was that, regardless of how sophisticated the means we use to communicate &#8211; smoke signals, telephone, radio, Internet &#8211; what has not changed since Humanity can really be called as such in terms of its ability to communicate, <strong>is that we are always the people who occupy both ends of the communicative process.<\/strong>.<\/p>\n<p>In my opinion, this is the essence of communication and I thought that, in a world in which technological artifices dazzle us, it was worth remembering it and engraving it in the very DNA of this seed of a company that was then nothing more than a project.<\/p>\n<h2><span id=\"First_sketches_of_the_brand\">First sketches of the brand<\/span><\/h2>\n<p>The <strong>first graphic concept<\/strong> I worked with in the design of the brand was that of <strong>two hands -graphically stylized- about to touch each other<\/strong>. And accompanying the brand was the slogan<strong>&#8220;Connecting people with you<\/strong>&#8220;, suggested by my brother Carlos, my main support at that time, even from a distance. This was one of the first pages in works of the domain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10165\" title=\"humanlevel_initial\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/humanlevel_inicial.gif\" alt=\"Human Level Communications - first sketch for the logo\" width=\"497\" height=\"250\" \/><\/p>\n<p>However, this image did not convince us. So <strong>I went back to the initial concept<\/strong> and tried to identify what could represent the <strong>most effective and basic form of human communication<\/strong>. This is how I came to the idea of <strong>cave painting<\/strong>: a primitive, basic and yet enormously effective form of communication that has allowed us, thousands of years later, to learn a little more about how our ancestors lived. <strong>A form of communication between the man of the past and the man of the future<\/strong>.<\/p>\n<h2><span id=\"Back_to_basics_people_are_at_the_heart_of_communication\">Back to basics: people are at the heart of communication<\/span><\/h2>\n<p><strong>Searching for cave images on the Internet<\/strong>, I was immediately struck by the figures representing <strong>archers<\/strong>. The concept of the arrow that hits the bull&#8217;s eye has been recurrently used in association with communication and marketing (an arrow to hit a target). This same concept was also chosen by Anaya Multimedia for the covers of two of my books.<\/p>\n<p>As chance would have it, the first archer chosen to accompany the brand was, unbeknownst to me, the same one used by a well-known publishing house. It took me a few days to realize it and when I did I kept <strong>looking for an image of an archer that combined agility, strength, elegance and dynamism<\/strong>.<\/p>\n<p>I found the image I was looking for in these <strong>rock paintings in the Libyan desert<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10166\" title=\"intro086\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/intro086.jpeg\" alt=\"Human Level Communications - logo construction\" width=\"233\" height=\"307\" \/><\/p>\n<p>You can see, right in the center, the one that became the inspiration for our brand symbol. We can see how we initially incorporated it in this first version of our Web, where we already stated that <strong>our mission was &#8220;Communication between people&#8221;<\/strong>.<\/p>\n<p>Shortly thereafter, the logo took on its final form, which has remained in place to this day:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"hlc_logo\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/hlc_logo-1024x614.png\" alt=\"Online marketing consultant Human Level Communications: logo.\" width=\"576\" height=\"345\" \/><\/p>\n<h2><span id=\"Human_Level_Communications_an_online_marketing_consultancy_with_a_future_projection\">Human Level Communications, an online marketing consultancy with a future projection<\/span><\/h2>\n<p>Today, <a href=\"https:\/\/www.humanlevel.com\/en\"><strong>Human Level Communications is one of the most recognized online marketing and search engine positioning consultancies in Spain and Latin America<\/strong><\/a>. Something that I could not have imagined when I sketched those first ideas and that has been made possible <strong>thanks to<\/strong> a great effort and sacrifice both at a personal level and on the part of many people who have helped me: first of all, all those who at one time or another have been a part of the <a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/team\"><strong>human resources<\/strong><\/a> of the company and, of course, also of the <strong>customers<\/strong> who entrusted us with their projects. Especially those who did it when we were just starting out. And also, how not? of <strong>our families<\/strong>, who suffer our tensions, our absences, our dedication to this exciting field that is the Internet, in which we are drawing what the future will be.<\/p>\n<p><strong>Congratulations to the entire Human Level Communications team and may we continue to celebrate many more years with new successes and achievements!!!!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IndexWhy Human Level Communications?First sketches of the brandBack to basics: people are at the heart of communicationHuman Level Communications, an online marketing consultancy with a future projection We are celebrating at Human Level Communications: our domain humanlevel.com is eleven years old!!! Why Human Level Communications? The idea behind the concept of Human Level Communications -communications [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":43765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[347],"tags":[356],"class_list":["post-52444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-human-level","entry"],"yoast_head":"\n<title>The well-known Human Level logo has a whole history behind it.<\/title>\n<meta name=\"description\" content=\"The Human Level logo emerged from the head of Fernando Maci\u00e1 more than a decade ago to transmit the essential values of human communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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