{"id":52436,"date":"2013-07-29T07:58:30","date_gmt":"2013-07-29T05:58:30","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/como-afecta-la-velocidad-de-carga-de-tu-pagina-web-al-seo.html"},"modified":"2023-10-16T18:06:37","modified_gmt":"2023-10-16T16:06:37","slug":"how-the-loading-speed-of-your-website-affects-seo","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-the-loading-speed-of-your-website-affects-seo","title":{"rendered":"How the loading speed of your website affects SEO"},"content":{"rendered":"<p><strong>The <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/web-performance-optimization-wpo\">loading speed of a web page<\/a> is a key factor for search engine positioning, since it improves <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/indexability\">indexability<\/a>, <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/bounce-rate\">bounce rate<\/a> and <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/conversion\">conversion<\/a><\/strong>. These points are described in more detail below.<\/p>\n<h2>Why does the loading time influence the indexability of your website?<\/h2>\n<p>Search engine spiders <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/link-baiting-strategies\">spend a limited amount of time crawling and indexing<\/a> each website because their resources and time are limited. For this reason, <strong>the shorter the loading time of your website, the more pages search engine robots will be able to crawl<\/strong>. This may not affect small websites, but it is very relevant in large portals or portals that generate a lot of content, since the spiders may not have time to crawl all the new pages generated.<\/p>\n<h2>The faster the page load speed, the lower the bounce rate.<\/h2>\n<p>There are several <a title=\"Article on the effect of the loading speed of a website\" href=\"http:\/\/munchweb.com\/effect-of-website-speed\" target=\"_blank\" rel=\"noopener noreferrer\">studies<\/a> on how long a person is willing to wait for a page to finish loading or how loading speed affects visitor behavior. The following can be deduced from them:<\/p>\n<ul>\n<li><strong>The loading speed is a determining factor in the abandonment rate of a website<\/strong>.<\/li>\n<li>Mobile visitors only wait 6 to 10 seconds for the site to load before abandoning it and going to a competitor.<\/li>\n<li>73% of mobile users say they have encountered websites that are slow.<\/li>\n<\/ul>\n<h2>How does the performance of a website affect conversion?<\/h2>\n<p>Several content serving companies such as Akamai or Amazon have conducted studies that analyze how the performance of a website affects online stores of which we can point out:<\/p>\n<ul>\n<li>Around <strong>50% of<\/strong> online shoppers expect the website to load in <strong>2 seconds or less<\/strong>.<\/li>\n<li><strong>40% of visitors will abandon<\/strong> the online store <strong>if it takes more than 3 seconds to load<\/strong>.<\/li>\n<li>79% of users who were unhappy with the performance of the site are very unlikely to buy from the site.<\/li>\n<\/ul>\n<h2>Tools to measure the loading time of a website<\/h2>\n<p>There are several <strong>tools to measure the performance of a web page<\/strong>, some more basic and others more complete. Currently the most widely used are <a title=\"Yahoo Yslow\" href=\"https:\/\/consent.yahoo.com\/v2\/collectConsent?sessionId=3_cc-session_08dacb41-703e-4f07-9c72-82021eb2e7b7\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo&#8217;s YSlow<\/a> and <a title=\"Google Pagespeed\" href=\"https:\/\/pagespeed.web.dev\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;s PageSpeed<\/a> extensions.<\/p>\n<p>These tools provide us with information about the resources downloaded, their weight, the headers being sent and tips on how to improve page loading speed.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/yslow.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter size-post-photo wp-image-10618\" title=\"Yahoo YSlow measurement tool\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/yslow-570x290.jpg\" alt=\"Improve web page loading speed\" width=\"570\" height=\"290\"><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/pagespeed.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"aligncenter size-post-photo wp-image-10617\" title=\"Google PageSpeed measurement tool\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/pagespeed-570x288.jpg\" alt=\"Improve web page loading speed\" width=\"570\" height=\"288\"><\/a><\/p>\n<p>Another way to see the loading time of our web page is in the &#8220;Developer Tools&#8221; of the Google Chrome browser. To view the tools, press the F12 key and go to the &#8220;Network&#8221; tab. If you reload the page you can see the download flow of all the elements and the time each one takes.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/network.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"size-post-photo wp-image-10619 aligncenter\" title=\"Google Chrome Developer Tools\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/network-570x188.jpg\" alt=\"Web page load time\" width=\"570\" height=\"188\"><\/a><\/p>\n<p style=\"text-align: left;\">These tools and utilities also exist in most current browsers.<\/p>\n<h2>Factors affecting page loading speed<\/h2>\n<p><strong>To load a web page a series of requests are made<\/strong>, which in a simplified form have an order similar to this:<\/p>\n<ol>\n<li>Request to the DNS server to resolve the IP address of the server where our website is hosted.<\/li>\n<li>Connection of the visitor&#8217;s browser with the server where the web page is located.<\/li>\n<li>Processing the page on the server and sending the resulting HTML to the visitor&#8217;s browser.<\/li>\n<li>The browser reads the HTML that arrives from the server and looks for all the external resources (images, scripts, fonts, videos, &#8230;) and asks the server for them.<\/li>\n<li>The browser displays the page as it downloads the HTML and external resources.<\/li>\n<\/ol>\n<p>Due to the number of requests that are made, <strong>an important factor in the loading time is the visitor&#8217;s Internet speed<\/strong>, but as this is a factor that we cannot control, we will focus on the points mentioned above.<\/p>\n<p>In my next article &#8220;<a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-to-optimize-the-loading-time-of-your-website\"><br \/>\n  <strong>How to optimize the loading time of your website<\/strong><br \/>\n<\/a>&#8221; I will give the recommendations to follow to improve the time in each of the above points.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The loading speed of a web page is a key factor for search engine positioning, since it improves&#8230;<\/p>\n","protected":false},"author":16,"featured_media":43827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[349],"tags":[379],"class_list":["post-52436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-wpo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the loading speed of your website affects SEO<\/title>\n<meta name=\"description\" content=\"In this article we analyze how the loading time of a web page affects its indexability, bounce rate and conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Graduated in Technical Engineering in Computer Management. Subsequently, he completed a Master's Degree in Web Services and Applications Development. Specialist in web development, e-commerce and booking engines.","sameAs":["https:\/\/www.linkedin.com\/in\/juanpecatala\/"],"url":"https:\/\/www.humanlevel.com\/en\/author\/juan"}]}},"_links":{"self":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/comments?post=52436"}],"version-history":[{"count":1,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52436\/revisions"}],"predecessor-version":[{"id":52941,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52436\/revisions\/52941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media\/43827"}],"wp:attachment":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media?parent=52436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/categories?post=52436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/tags?post=52436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}