{"id":52421,"date":"2013-09-25T09:00:17","date_gmt":"2013-09-25T07:00:17","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/geolocalizacion-marketing-4-apps-indispensables.html"},"modified":"2023-10-16T17:51:55","modified_gmt":"2023-10-16T15:51:55","slug":"geolocation-and-marketing-four-must-have-apps","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/geolocation-and-marketing-four-must-have-apps","title":{"rendered":"Geolocation and Marketing: four must-have apps"},"content":{"rendered":"

The development of mobile technology<\/strong> is managing to dizzyingly modify the purchasing behavior of many potential customers thanks to geolocation, a fact that has not gone unnoticed by Mobile Marketing experts.<\/p>\n

\"GPSThe irruption of Smartphones<\/strong> in the market has meant a revolution<\/strong> in the marketing world, which has seen in geolocation an opportunity<\/strong>, a new way to make itself known to its customers<\/strong>.<\/p>\n

According to the Comscore study<\/strong> “Spain Digital future in focus”, Spain is the country with the highest Smartphone penetration rate<\/strong>, with 66%, and the country with the highest growth in the acquisition of tablets<\/strong>, with 70% compared to the year before the study.<\/p>\n

Some 13% of Smartphone users used their mobile devices to find the location of a store or venue, and 10% used their Smartphone to make purchases.<\/p><\/blockquote>\n

Advertisers and companies in general cannot ignore this data and must try to make the most of this medium<\/strong>, but how?<\/p>\n

One of the many possibilities offered by the use of mobile technology is to be able to geolocate your store, establishment or premises<\/strong> so that it can be more easily located by your customers.
\nTo do so, you can register your company in one of these four successful Apps dedicated to geolocation<\/strong>.<\/p>\n

Four indispensable Apps for business geolocation<\/h2>\n

Foursquare<\/h3>\n

\"FoursquareFoursquare is a mobile application in which users share the geolocation of all kinds of businesses<\/strong>: bars, restaurants, hotels, stores, malls…, and share their opinions about them.
\nThe application<\/strong>, based on your own “checks in” and those of your list of friends and taking into account your opinions and preferences, suggests new stores and places that you might like<\/strong>.<\/p>\n

An application to find the best fashionable places in your city, according to your own tastes<\/strong>.
\nIn addition, Foursquare rewards its most active users with medals, which helps to increase the volume of “Checks in”.<\/p>\n

\"Claim<\/p>\n

As a company, to be present on Foursquare you don’t have to do anything at all, it’s enough for a user to register it as a venue<\/em> or place. But if you want to get the most out of the application, we recommend that you go ahead and create it yourself or claim the management of your file<\/strong>, as this way you will be able to:<\/p>\n