{"id":52420,"date":"2013-09-30T10:00:04","date_gmt":"2013-09-30T08:00:04","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/como-hacer-una-newsletter.html"},"modified":"2013-09-30T08:53:00","modified_gmt":"2013-09-30T06:53:00","slug":"how-to-make-a-newsletter","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/how-to-make-a-newsletter","title":{"rendered":"How to make a newsletter"},"content":{"rendered":"

We continue to delve deeper into e-mail marketing<\/strong>. After having seen how to make a conversion-oriented e-mail advertisement, we now turn our attention to the
\nnewsletters<\/strong>
\n<\/a>also known as newsletter or e-newsletter.<\/p>\n

What is a newsletter?<\/h2>\n

A newsletter is a publication that is used to periodically inform about \"Hownews<\/strong> or to send information of interest to a group of people who have previously subscribed.<\/p>\n

Applied to companies, we can describe it as a publication that is regularly distributed via e-mail, providing information of interest to its subscribers. By sending regular newsletters, companies ensure that their subscribers are aware of their services, it is a good way to build their loyalty.<\/p>\n

How to create a newsletter?<\/h2>\n

Choosing an e-mail service<\/h3>\n

A very common mistake when you need to send mass e-mails is to do it from your own e-mail account. Each mail service provider has security measures in place to prevent any person or company from sending mail indiscriminately.<\/p>\n

The most advisable is to use an e-mail sending service. You can start with some free solutions such as MailChimp<\/a> which has a limited free version and several paid versions.<\/p>\n

Choosing the design and features<\/h3>\n

When we talk about newsletters we can distinguish two types of content. On the one hand we will have newsletters focused on showing the latest news to the subscriber and on the other hand the newsletters with timely information, for example informing subscribers of a change in office hours or congratulate Christmas.<\/p>\n

In the first one, a newsletter focused on showing the latest news<\/strong> will have a design in rows or columns where the title of the news and a small legend of the content will be shown. We can also accompany the news with an image.<\/p>\n

\"Latest<\/p>\n

The newsletter focused on conveying specific information<\/strong> will have a main image and may also contain a text detailing the reason for the newsletter.<\/p>\n

\"Newsletter\"<\/p>\n

Sending of the newsletter and follow-up of reception<\/h3>\n

To obtain shipment tracking information we may use Google Analytics custom campaigns<\/strong>. It consists of adding parameters to the URLs of the e-mail links that collect information on the visits that come from the reception of the newsletter. This information is available in the Analytics reports.<\/p>\n

Parameters are variable-value pairs that contain the information that identifies a campaign. For example, the utm_source=newsletter<\/em> tag identifies that the traffic came from a newsletter, while the utm_campaign=june<\/em> tag identifies that it was the June campaign. It is advisable to use transparent names and to keep track of what each of the campaign values is related to. Analytics is case sensitive, so utm_source=google<\/em> and utm_source=Google<\/em> are considered separate entries. All variables are case sensitive.<\/p>\n

Custom campaign parameters<\/h2>\n

There are a total of five parameters<\/a>. It is recommended to always use utm_source<\/em>, utm_medium<\/em> and utm_campaign<\/em> for all links in the e-mail to track referral traffic. While utm_term<\/em> and utm_content<\/em> can be used to track additional information.<\/p>\n