{"id":52415,"date":"2013-10-21T11:25:43","date_gmt":"2013-10-21T09:25:43","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/uso-de-imagenes-bajo-creative-commons-para-nuestra-web.html"},"modified":"2013-10-21T08:40:00","modified_gmt":"2013-10-21T06:40:00","slug":"use-of-images-under-creative-commons-for-our-website","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/use-of-images-under-creative-commons-for-our-website","title":{"rendered":"Use of images under Creative Commons for our website"},"content":{"rendered":"

Many times, due to lack of resources, we need to use third party works on our website. We use images<\/strong> to illustrate our services. We use infographics<\/strong> to illustrate our publications or articles. We use songs<\/strong> to add as soundtrack to our corporate videos and make them more dynamic. In these cases, many doubts arise. Can I use any multimedia file I find on the network with impunity?<\/strong> The answer is no.<\/p>\n

In today’s article we will review the basic types of licenses you should know if you want to reuse or reproduce third-party images on your website and how you should do it to avoid getting into some trouble.<\/p>\n

Copyright<\/h2>\n

\"CopyrightWe begin with licenses of a “restrictive” nature. Copyright<\/a> is the license that recognizes the author’s rights for the creation of a work<\/strong>. It is the most common and popular. The grandfather of licenses, with many years behind him.<\/p>\n

It stipulates that the owner of the copyright of a work has exclusive rights over the reproduction and distribution<\/strong> of the work, as well as derivative works.<\/p>\n

The owner does not always coincide with the author or creator of the work. Title is transferable and we know of many famous cases of copyright purchases for the production of derivative works, for example, to make films based on literary works.<\/p>\n

Creative Commons Licenses<\/h2>\n

\"Creative<\/p>\n

Creative Commons is a non-profit organization founded in 2001.<\/p>\n

Creative Commons licenses<\/a> follow a permissive or copyleft<\/em> model<\/strong>. The main distinction is that it focuses on stipulating the permissions that are granted to third parties<\/strong> and not so much on the rights held by the author (which, of course, he also has).<\/p>\n

The first thing to understand is that Creative Commons licenses are perfectly compatible with Copyright licenses<\/strong>. The work remains the property of an author, but certain permissions are granted to modify, distribute or copy it under certain conditions.<\/p>\n\n

The CC movement<\/h3>\n

Around these licenses, a whole movement of free content creation has been generated, which has even given rise to events such as the HuesCC Film Festival (where all the material that is reproduced is under Creative Commons licenses) or social platforms such as Flickr, a large catalog of photographs (mainly) and CC videos that serve as a personal and professional portfolio.<\/p>\n

OpenCourseWare<\/a> would be the counterpart of CC in the field of education<\/strong>, since it allows the free publication, copying and distribution of educational material (usually university material). More than 20 universities in Spain are already members of this program.<\/p>\n

Types of Creative Commons licenses<\/h3>\n

There are four types of standard licenses that establish the relationship of third parties to an author’s work:<\/p>\n

\"CC_attribution\"Attribution <\/strong>(BY): The author allows third parties to make any use of his work as long as his authorship is attributed.<\/p>\n

\"CC_nocommercial\" Non Commercial <\/strong>(NC) The licensee has the right to copy, distribute, display and perform the work and make derivative works for non-commercial purposes.<\/p>\n

\"CC_noderivatives\" Non-Derivative <\/strong>(ND): The licensee only has the right to copy, distribute, display and perform verbatim copies of the work and does not have the right to produce derivative works.<\/p>\n

\"CC_share Share Alike <\/strong>(SA): The licensee has the right to distribute derivative works under a license identical to the license governing the original work.<\/p>\n

On the other hand, we have the possibility of combining these licenses<\/strong> to better suit each purpose and in fact, it is these combinations (and not the single licenses) that are most commonly used. All of them share the condition of acknowledging authorship by citing the author.<\/p>\n

\"Creative
Creative Commons license combinations<\/figcaption><\/figure>\n\n

How to find and use third-party images on your website<\/h2>\n

Since most of you are related in one way or another to the world of online marketing, you probably have to resort more frequently to the use of images than to the use of songs, for example. In this article we are going to focus on the use of third party images and photographs on our website<\/strong>.<\/p>\n

We can not only use images with CC licenses. There are free or mixed platforms and image banks that have their own terms of use.<\/p><\/blockquote>\n

We could divide the kinds of images you can use into two types<\/strong>:<\/p>\n