{"id":52408,"date":"2013-11-19T08:33:45","date_gmt":"2013-11-19T07:33:45","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/como-marcar-con-microdatos-los-productos-de-tu-tienda-online.html"},"modified":"2013-11-19T12:43:00","modified_gmt":"2013-11-19T11:43:00","slug":"how-to-mark-products-in-your-online-store-with-microdata","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-to-mark-products-in-your-online-store-with-microdata","title":{"rendered":"How to mark products in your online store with microdata"},"content":{"rendered":"<p>Microdata has become very popular today mainly because Google uses it to create <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/rich-snippets-to-drive-more-traffic\">rich snippets<\/a> in its search results.<\/p>\n<figure id=\"attachment_11714\" aria-describedby=\"caption-attachment-11714\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-11714\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/rich-snippet-producto.jpg\" alt=\"Enriched fragment of a product\" width=\"519\" height=\"109\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/rich-snippet-producto.jpg 519w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/rich-snippet-producto-400x84.jpg 400w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-11714\" class=\"wp-caption-text\">Enriched fragment of a product<\/figcaption><\/figure>\n<p>These <strong><a title=\"View article on how rich snippets increase traffic\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/increase-ctr-quality-snippets\" target=\"_blank\" rel=\"noopener noreferrer\">rich snippets increase the number of clicks due to their visual impact<\/a> on Google results, leading to an increase in traffic<\/strong>.<\/p>\n<p>There is a long list of all the <a title=\"View list of all microdata\" href=\"https:\/\/schema.org\/docs\/full.html\" target=\"_blank\" rel=\"noopener noreferrer\">microdata defined by search engines<\/a> that can be viewed at schema.org.<\/p>\n<p>Of all the microdata that Google recognizes, the ones that will have the most value for <a href=\"https:\/\/www.humanlevel.com\/en\/industries\/e-commerce\">your ecommerce SEO<\/a> are the following:<\/p>\n<ul>\n<li>Product<\/li>\n<li>Opinion<\/li>\n<li>Company<\/li>\n<\/ul>\n<p>Next we will show how to use microdata in HTML to mark up the information represented on a product page.<\/p>\n<p><strong>Right now, Google only shows the price, availability and reviews of the products<\/strong>, but we can mark more information in case in the future it represents more information in its results. <strong>To see all the information we can mark about a product we can visit <a title=\"Product microdata information\" href=\"https:\/\/www.schema.org\/Product\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.schema.org\/Product<\/a><\/strong>.<\/p>\n<p>We start from the following HTML code of a sample product page:<\/p>\n<pre class=\"prettyprint\"><code>&lt;article&gt;\r\n  &lt;header&gt;\r\n    &lt;h1&gt;Nombre de mi producto&lt;\/h1&gt;\r\n  &lt;\/header&gt;\r\n  &lt;figure&gt;\r\n    &lt;img src=\"mi-producto.jpg\" alt=\"Nombre de mi producto\" \/&gt;\r\n  &lt;\/figure&gt;\r\n  &lt;p&gt;Precio: 199,99 \u20ac&lt;\/p&gt;\r\n  &lt;p&gt;&lt;small&gt;Precio anterior: 259,99 \u20ac&lt;\/small&gt;&lt;\/p&gt;\r\n  &lt;p&gt;Disponibilidad: Disponible&lt;\/p&gt;\r\n  &lt;p&gt;Referencia: 2466747&lt;\/p&gt;\r\n  &lt;p&gt;Marca: Human Level&lt;\/p&gt;\r\n  &lt;p&gt;Valoraci\u00f3n med\u00eda: 4.5 de 5 (8 opiniones)&lt;\/p&gt;\r\n  &lt;p&gt;Descripci\u00f3n de mi producto&lt;\/p&gt;\r\n  &lt;section&gt;\r\n    &lt;header&gt;\r\n      &lt;h2&gt;Productos relacionados con Nombre de mi producto&lt;\/h2&gt;\r\n    &lt;\/header&gt;\r\n    &lt;article&gt;\r\n      ...\r\n    &lt;\/article&gt;\r\n    ...\r\n  &lt;\/section&gt;\r\n  &lt;section&gt;\r\n    &lt;header&gt;\r\n      &lt;h2&gt;Comentarios sobre Nombre de mi producto&lt;\/h2&gt;\r\n    &lt;\/header&gt;\r\n    &lt;article&gt;\r\n      &lt;header&gt;\r\n        &lt;h3&gt;Opini\u00f3n sobre mi producto&lt;\/h3&gt;\r\n        &lt;time datetime=\"2013-10-25\"&gt;25 de octubre de 2013&lt;\/time&gt;\r\n        Opini\u00f3n de &lt;strong itemprop=\"author\"&gt;Pepe&lt;\/strong&gt;\r\n      &lt;\/header&gt;\r\n      &lt;p&gt;Valoraci\u00f3n del producto: 3 de 5&lt;\/p&gt;\r\n      &lt;p&gt;Comentarios sobre mi producto...&lt;\/p&gt;\r\n    &lt;\/article&gt;\r\n    ...\r\n  &lt;\/section&gt;\r\n&lt;\/article&gt;<\/code><\/pre>\n<p>We start adding the microdata from the<\/p>\n<article>main<\/article>\n<p>tag<\/p>\n<article>to the inside tags<\/article>\n<p>.<\/p>\n<pre class=\"prettyprint\"><code>&lt;article itemscope itemtype=\"http:\/\/schema.org\/Product\"&gt;\r\n...\r\n&lt;\/article&gt;<\/code><\/pre>\n<p><strong>By adding the &#8220;itemscope&#8221; attribute, we are defining the scope of an element of a certain type defined in the &#8220;itemtype&#8221; attribute<\/strong>, in this case a product that is specified with its URL http:\/\/schema.org\/Product. Therefore, now our<\/p>\n<article>principal is defined as a product<\/article>\n<p>.<\/p>\n<p>Within it we will<\/p>\n<article>define the different properties of the product using the attribute &#8220;itemprop&#8221;<\/article>\n<p>.<\/p>\n<pre class=\"prettyprint\"><code>&lt;article itemscope itemtype=\"http:\/\/schema.org\/Product\"&gt;\r\n  &lt;header&gt;\r\n    &lt;h1 itemprop=\"name\"&gt;Nombre de mi producto&lt;\/h1&gt;\r\n  &lt;\/header&gt;\r\n  &lt;figure&gt;\r\n    &lt;img itemprop=\"image\" src=\"mi-producto.jpg\" \r\n    alt=\"Nombre de mi producto\" \/&gt;\r\n  &lt;\/figure&gt;\r\n  &lt;div itemprop=\"offers\" itemscope itemtype=\"http:\/\/schema.org\/Offer\"&gt;\r\n    &lt;link itemprop=\"itemCondition\" href=\"http:\/\/schema.org\/NewCondition\"&gt;\r\n    &lt;meta itemprop=\"priceCurrency\" content=\"EUR\" \/&gt;\r\n    &lt;meta itemprop=\"priceValidUntil\" content=\"2013-10-10\" \/&gt;\r\n    &lt;p&gt;Precio: &lt;span itemprop=\"price\"&gt;199,99 \u20ac&lt;\/span&gt;&lt;\/p&gt;\r\n    &lt;p&gt;&lt;small&gt;Precio anterior: 259,99 \u20ac&lt;\/small&gt;&lt;\/p&gt;\r\n    &lt;p&gt;Disponibilidad: \r\n      &lt;link itemprop=\"availability\" href=\"http:\/\/schema.org\/InStock\" \/&gt;\r\n      Disponible\r\n    &lt;\/p&gt;\r\n  &lt;\/div&gt;\r\n  &lt;p&gt;Referencia: &lt;span itemprop=\"productID\"&gt;2466747&lt;\/span&gt;&lt;\/p&gt;\r\n  &lt;p itemprop=\"brand\" itemscope itemtype=\"http:\/\/schema.org\/Brand\"&gt;\r\n    Marca: &lt;span itemprop=\"name\"&gt;Human Level&lt;\/span&gt;\r\n  &lt;\/p&gt;\r\n  &lt;p itemprop=\"aggregateRating\"\r\n     itemscope itemtype=\"http:\/\/schema.org\/AggregateRating\"&gt;\r\n    Valoraci\u00f3n med\u00eda: &lt;span itemprop=\"ratingValue\"&gt;4.5&lt;\/span&gt; de \r\n    &lt;span itemprop=\"bestRating\"&gt;5&lt;\/span&gt;\r\n    &lt;meta itemprop=\"worstRating\" content=\"1\" \/&gt;\r\n    (&lt;span itemprop=\"reviewCount\"&gt;8&lt;\/span&gt; opiniones)\r\n  &lt;\/p&gt;\r\n  &lt;p itemprop=\"description\"&gt;Descripci\u00f3n del producto&lt;\/p&gt;\r\n  ... \r\n&lt;\/article&gt;<\/code><\/pre>\n<p>A property can in turn be a different type of element as we can see in the HTML above. For example, when specifying the brand name:<\/p>\n<pre class=\"prettyprint\"><code>&lt;p itemprop=\"brand\" itemscope itemtype=\"http:\/\/schema.org\/Brand\"&gt;\r\n    Marca: &lt;span itemprop=\"name\"&gt;Human Level&lt;\/span&gt;\r\n&lt;\/p&gt;<\/code><\/pre>\n<p>We mark with the attribute itemprop=&#8221;brand&#8221; which is the brand of the product and with &#8220;itemscope&#8221; and itemtype=&#8221;http:\/\/schema.org\/Brand&#8221; a new element of type brand is defined. Thus, the label<\/p>\n<p>now has its own scope, and properties that are marked with &#8220;itemprop&#8221; inside the<\/p>\n<p>will make reference to this area, which in this case is the brand.<\/p>\n<p>The same happens when we mark the valuation with http:\/\/schema.org\/AggregateRating or the prices with http:\/\/schema.org\/Offer, <strong>when defining a new scope with &#8220;itemscope&#8221;, the new properties defined with &#8220;itemprop&#8221; refer to the new defined &#8220;itemtype&#8221;<\/strong>.<\/p>\n<p>If you look at the code to mark the price of the product,<\/p>\n<pre class=\"prettyprint\"><code>&lt;div itemprop=\"offers\" itemscope itemtype=\"http:\/\/schema.org\/Offer\"&gt;\r\n    &lt;link itemprop=\"itemCondition\" href=\"http:\/\/schema.org\/NewCondition\"&gt;\r\n    &lt;meta itemprop=\"priceCurrency\" content=\"EUR\" \/&gt;\r\n    &lt;meta itemprop=\"priceValidUntil\" content=\"2013-10-10\" \/&gt;\r\n    &lt;p&gt;Precio: &lt;span itemprop=\"price\"&gt;199,99 \u20ac&lt;\/span&gt;&lt;\/p&gt;\r\n    &lt;p&gt;&lt;small&gt;Precio anterior: 259,99 \u20ac&lt;\/small&gt;&lt;\/p&gt;\r\n    &lt;p&gt;Disponibilidad: \r\n      &lt;link itemprop=\"availability\" href=\"http:\/\/schema.org\/InStock\" \/&gt;\r\n      Disponible\r\n    &lt;\/p&gt;\r\n&lt;\/div&gt;<\/code><\/pre>\n<p>you can see how there is some additional information added with the tagsand . This information complements the visual information that a person can see and helps search engines to better understand the content of the page.<\/p>\n<p>We now move on to mark the rest of the pending code, related products and user comments on the product.<\/p>\n<pre class=\"prettyprint\"><code>&lt;article itemscope itemtype=\"http:\/\/schema.org\/Product\"&gt;\r\n  ...\r\n  &lt;section&gt;\r\n    &lt;header&gt;\r\n      &lt;h2&gt;Productos relacionados con Nombre de mi producto&lt;\/h2&gt;\r\n    &lt;\/header&gt;\r\n    &lt;article itemprop=\"isRelatedTo\" itemscope \r\n    itemtype=\"http:\/\/schema.org\/Product\"&gt;\r\n      ...\r\n    &lt;\/article&gt;\r\n    ...\r\n  &lt;\/section&gt;\r\n  &lt;section&gt;\r\n    &lt;header&gt;\r\n      &lt;h2&gt;Comentarios sobre Nombre de mi producto&lt;\/h2&gt;\r\n    &lt;\/header&gt;\r\n    &lt;article itemprop=\"review\" itemscope \r\n    itemtype=\"http:\/\/schema.org\/Review\"&gt;\r\n      &lt;header&gt;\r\n        &lt;h3 itemprop=\"name\"&gt;Opini\u00f3n sobre mi producto&lt;\/h3&gt;\r\n        &lt;time itemprop=\"datePublished\" datetime=\"2013-10-25\"&gt;\r\n          25 de octubre de 2013\r\n        &lt;\/time&gt;\r\n        Opini\u00f3n de &lt;strong itemprop=\"author\"&gt;Pepe&lt;\/strong&gt;\r\n      &lt;\/header&gt;\r\n      &lt;p itemprop=\"reviewRating\" itemscope \r\n      itemtype=\"http:\/\/schema.org\/Rating\"&gt;\r\n        Valoraci\u00f3n del producto: \r\n        &lt;span itemprop=\"ratingValue\"&gt;3&lt;\/span&gt; de \r\n        &lt;span itemprop=\"bestRating\"&gt;5&lt;\/span&gt;\r\n        &lt;meta itemprop=\"worstRating\" content=\"1\" \/&gt;\r\n      &lt;\/p&gt;\r\n      &lt;p itemprop=\"description\"&gt;Comentarios sobre mi producto...&lt;\/p&gt;\r\n    &lt;\/article&gt;\r\n    ...\r\n  &lt;\/section&gt;\r\n&lt;\/article&gt;<\/code><\/pre>\n<p>To mark the related products, we only have to add the attribute itemprop=&#8221;isRelatedTo&#8221; to the<\/p>\n<article>of the related products. Within<\/p>\n<article>each related product, its properties must be defined as we have done with the main product<\/article>\n<p>.<\/p>\n<\/article>\n<p>The user comments are marked with the attribute itemprop=&#8221;review&#8221; and the comments are marked<\/p>\n<article>with the itemtype=&#8221;http:\/\/schema.org\/Review&#8221;. Within the scope of the<\/p>\n<article>we mark the properties in a similar way as we have done in the product<\/article>\n<p>.<\/p>\n<\/article>\n<p>Once we have marked all the HTML of our product page, we only need to validate it in the <a title=\"Enriched fragment validator\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">Google tool for rich snippets<\/a>, if the markup is validated correctly and you just have to wait for Google to review your page and decide whether to display the rich snippet.<br \/>\n<script src=\"https:\/\/google-code-prettify.googlecode.com\/svn\/loader\/run_prettify.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microdata has become very popular today mainly because Google uses it to create rich snippets in its search&#8230;<\/p>\n","protected":false},"author":16,"featured_media":44072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[349],"tags":[345,344],"class_list":["post-52408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-e-commerce","tag-structured-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to mark products in your online store with microdata<\/title>\n<meta name=\"description\" content=\"In this article we explain how to put the microdata of a product in the HTML so that it appears in the rich snippet of the search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-to-mark-products-in-your-online-store-with-microdata\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to mark products in your online store with microdata\" \/>\n<meta property=\"og:description\" content=\"In this article we explain how to put the microdata of a product in the HTML so that it appears in the rich snippet of the search engines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-to-mark-products-in-your-online-store-with-microdata\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-19T07:33:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-11-19T11:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/ecommerce-clavier.jpg\" 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