{"id":52400,"date":"2013-12-11T08:30:27","date_gmt":"2013-12-11T07:30:27","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/motores-de-busqueda-en-china.html"},"modified":"2013-12-11T12:34:00","modified_gmt":"2013-12-11T11:34:00","slug":"search-engines-in-china","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/search-engines-in-china","title":{"rendered":"Search engines in China"},"content":{"rendered":"

When we think of search engines, the first brand that comes to mind par excellence is Google. And if we ask people on the street for the name of other search engines, we are likely to hear Yahoo and Bing. We all take it for granted that these are the most popular search engines; but will this be the case everywhere?<\/p>\n

\n

What about, for example, the Chinese? Will their Google light bulb go on when they want to make a query on the Internet?<\/p>\n<\/blockquote>\n

The answer to this question is no. China is a particular case.<\/b> The search engine that most Chinese users use for browsing is
\nBaidu<\/b>
\n<\/a>.<\/p>\n\n

According to Enfodesk reports, Baidu<\/b> tops the list of the most used search engines in China (78.6%), followed by Google China <\/b>(14.2%), which has been headquartered in Hong Kong since 2010.<\/p>\n

Other search engines that stand out are
\nSogou<\/b>
\n<\/a> (3,6%) y
\nSoso<\/b>
\n<\/a> (1.4%), which despite representing a low percentage, should not be overlooked, because if we consider that there are more than 600 million Chinese Internet users, they have a considerable number of followers. It should also be noted that it is not easy to gain a foothold among such major powers as Baidu and Google.<\/p>\n

Well, what is Baidu?<\/h2>\n

As we have said before, Baidu (\u767e\u5ea6), whose literal translation into English is “one hundred degrees” is the search engine par excellence in China, which is why we must take it into account in an international positioning campaign<\/a> in that country.<\/p>\n

\"Baidu,
Logo of Baidu, leading search engine in China<\/figcaption><\/figure>\n

It was founded in 1999 and is based in Beijing. If we browse through it we will notice that it has a similar design to Google<\/b>, and that it offers us endless options (news, shopping, books, automatic translator, etc.), but through my experience as a user I can highlight some differences<\/b>:<\/p>\n