{"id":52373,"date":"2014-03-17T08:44:54","date_gmt":"2014-03-17T07:44:54","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/estudio-de-la-competencia-con-semrush.html"},"modified":"2014-03-17T08:10:00","modified_gmt":"2014-03-17T07:10:00","slug":"competition-study-with-semrush","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/competition-study-with-semrush","title":{"rendered":"Competition study with SEMrush"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#Analysis_of_main_keywords\">Analysis of main keywords<\/a><ul><li><a href=\"#Analysis_by_domain\">Analysis by domain<\/a><\/li><li><a href=\"#Keyword_analysis\">Keyword analysis<\/a><\/li><\/ul><\/li><li><a href=\"#Domain_vs_Domain\">Domain vs Domain<\/a><ul><li><a href=\"#Common_Keywords\">Common Keywords<\/a><\/li><li><a href=\"#Unique_Keywords\">Unique Keywords<\/a><\/li><li><a href=\"#All_keywords\">All keywords<\/a><\/li><li><a href=\"#Unique_keywords_of_the_first_domain\">Unique keywords of the first domain<\/a><\/li><\/ul><\/li><li><a href=\"#Investing_in_AdWords_wisely\">Investing in AdWords wisely<\/a><\/li><li><a href=\"#For_which_keywords_does_the_competition_invest\">For which keywords does the competition invest?<\/a><\/li><li><a href=\"#How_to_save_on_AdWords\">How to save on AdWords?<\/a><\/li><\/ul><\/div>\n<p><a title=\"Go to SemRush\" href=\"https:\/\/www.semrush.com\/?ref=409124372\" target=\"_blank\" rel=\"noopener noreferrer\">SEMRush<\/a> is a very useful tool for both SEM and SEO because of all the functionalities it offers. For this article we are going to focus on how <strong>SEMRush can help us to perform a competition study<\/strong>.<br \/>\nIn principle you should know that SEMRush is a paid tool, although it offers a free demo with a limited number of results and searches.<br \/>\nHow do we start? We are going to consider two possible scenarios, on the one hand we may have a Web site with a certain age and we are interested in making a study of the possible competitors and on the other hand we may be working on a new Web site and we want to make a study of those who are going to be our competitors.<\/p>\n<h2><span id=\"Analysis_of_main_keywords\">Analysis of main keywords<\/span><\/h2>\n<h3><span id=\"Analysis_by_domain\">Analysis by domain<\/span><\/h3>\n<p>To start with the study of the competition, we enter the name of our domain in the SEMRush search engine. For this article I will use a well-known Spanish clothing brand as an example.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" wp-image-13447 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/dominio-mango.png\" alt=\"Analysis of a domain in SemRush\" width=\"569\" \/><\/p>\n<p>On the main results summary page we see the competitors for both organic and AdWords searches.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13445 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/competidores-semrush.png\" alt=\"Competitors on SEMRush\" width=\"569\" height=\"133\" \/><\/p>\n<p>The full report can be viewed by clicking on the link at the bottom left of the competitors section.<br \/>\nOnce we have defined the list of our competitors <strong>I recommend you to enter their domains in the SEMRush search engine to see the list of keywords<\/strong> for which they are positioning and make a list of keywords for our competitors.<\/p>\n<h3><span id=\"Keyword_analysis\">Keyword analysis<\/span><\/h3>\n<p><strong>SEMRush also offers the possibility to<\/strong> <strong>perform the study on keywords<\/strong> instead of domains. In this case we must enter the keyword we want to study in the SEMRush search engine.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" wp-image-13448 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/dominio-vestidos.png\" alt=\"Analysis of a term in SemRush\" width=\"569\" \/><\/p>\n<p>On the main results summary page we see a list of organic and AdWords results consisting of the domain that is competing for the keyword &#8220;dresses&#8221; and the page on that domain that is ranking for that term.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" wp-image-13453 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultados-organicos-busqueda-kw.png\" alt=\"Organic results by keyword search in SemRush\" width=\"569\" \/><\/p>\n<p>In this way we can recursively analyze both the domains of the competitors and the terms.<\/p>\n<h2><span id=\"Domain_vs_Domain\">Domain vs Domain<\/span><\/h2>\n<p>The <strong>domain vs domain<\/strong> option allows us to perform a deep keyword analysis for several domains. You can find it in the Instruments section, in the side menu on the left.<\/p>\n<h3><span id=\"Common_Keywords\">Common Keywords<\/span><\/h3>\n<p>First<strong> we can see the keywords for which the different domains are positioned<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-13449\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/mango-vs-zara-kw.png\" alt=\"domain vs domain SemRush\" width=\"300\" \/><\/p>\n<p>In this case we compare mango.com vs zara.com. We see that they compete for 562 keywords in organic traffic, i.e., they both rank for all these terms.<br \/>\nSEMRush offers the results as a list of keywords or in graphical mode. First we see the list that offers us a lot of information about each of the keywords. It shows us the position in the search results for each of the domains, the volume of searches, the cost per click (CPC), the competition of AdWords advertisers for that term, the number of search pages for that term and its trend in number of searches in the last months.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13452 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/mango-vs-zara-kw-list.png\" alt=\"SemRush domain vs domain search results\" width=\"569\" height=\"164\" \/><\/p>\n<p>Secondly, we see the graphic mode.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" wp-image-13451 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/mango-vs-zara-kw-grafica-2.png\" alt=\"SemRush domain vs domain SemRush results chart\" width=\"562\" \/><\/p>\n<p>In this view you can see the set of keywords that are positioned for each of the domains and the portion they share. In this case we see that in zara.com there are a large number of keywords for which mango.com is not positioning and vice versa. This may be due to branding terms, products that one brand offers and the other does not, etc.<\/p>\n<h3><span id=\"Unique_Keywords\">Unique Keywords<\/span><\/h3>\n<p>This option allows us to know the keywords for which each domain is being positioned independently, i.e. <strong>keywords for which a domain is positioned and the rest of the domains studied are not being positioned<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13455\" style=\"line-height: 24px; font-size: 16px;\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/unique-keywords.png\" alt=\"Unique keywords domain vs domain SemRush\" width=\"239\" height=\"116\" \/><\/p>\n<p>In the operation selector between the domains we must choose the second option, whose symbol is \u00f7.<\/p>\n<p>Continuing with this example we see that between the two study domains there are 8,297 unique keywords. In the list we can see each of these keywords.<\/p>\n<h3><span id=\"All_keywords\">All keywords<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13443 alignleft\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/all-keywords.png\" alt=\"All keywords domain vs domain SemRush\" width=\"241\" height=\"128\" \/>This option <strong>shows<\/strong> us <strong>all the keywords for which the study domains are positioned<\/strong>, regardless of whether for a term they are all positioned or some or just one. In the example we are seeing in this list, the terms for which mango.com is only positioned, the terms for which zara.com is only positioned and the terms for which both are positioned will appear.<br \/>\nTo see these results in the operation selector we must choose the third option, represented by a + symbol.<\/p>\n<h3><span id=\"Unique_keywords_of_the_first_domain\">Unique keywords of the first domain<\/span><\/h3>\n<p>This option shows us <strong>the unique keywords of the first domain entered<\/strong>. <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13454\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/unique-first-domain-kw.png\" alt=\"Unique keywords of the first domain in SemRush\" width=\"250\" height=\"131\" \/>That is, it shows the keywords for which only the first domain is positioned.<br \/>\nTo see these results in the operation selector we must choose the last option.<\/p>\n<h2><span id=\"Investing_in_AdWords_wisely\">Investing in AdWords wisely<\/span><\/h2>\n<p>SEMRush&#8217;s domain vs domain option is also useful for analyzing the terms for which you are investing in Google AdWords sponsored ads.<\/p>\n<h2><span id=\"For_which_keywords_does_the_competition_invest\">For which keywords does the competition invest?<\/span><\/h2>\n<p>Just as we have done the study for organic search terms, we can do the same for paid search terms.<br \/>\nTo do this we enter the domains of the competition and select the AdWords option.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13442 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/adwords-sr.png\" alt=\"Competitor's adwords investment in SemRush\" width=\"483\" height=\"140\" \/><\/p>\n<h2><span id=\"How_to_save_on_AdWords\">How to save on AdWords?<\/span><\/h2>\n<p>With SEMRush&#8217;s domain vs domain option we can make a comparison of a domain to see the positions of the terms in organic search results and in AdWords.<\/p>\n<p>In the list of terms we will see the terms for which the domain is in first positions in organic searches and in AdWords. In these cases we can consider whether it is appropriate to continue investing in AdWords for these searches.<\/p>\n<blockquote><p>Would you like to try SEMRush to study your competition?<\/p><\/blockquote>\n<p><a title=\"Go to SemRush\" href=\"https:\/\/www.semrush.com\/?ref=409124372\" target=\"_blank\" rel=\"noopener noreferrer\"> SEMRush<\/a> offers these and many more features. For me it is a tool that every SEO should consult. I encourage you to try it and share with us your experience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEMRush is a very useful tool for both SEM and SEO because of all the functionalities it offers. For this article we are going to focus on how SEMRush can help us to perform a competition study. How do we start?<\/p>\n","protected":false},"author":11,"featured_media":44801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[416],"class_list":["post-52373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-tools","entry"],"yoast_head":"\n<title>Competitive research with SEMRush<\/title>\n<meta name=\"description\" content=\"Discover how to perform a competition study with SEMRush: keyword research, domain comparison and much more for SEO and SEM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/competition-study-with-semrush\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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Tambi\u00e9n cuenta con la certificaci\u00f3n de Google AdWords.","sameAs":["https:\/\/x.com\/merchekebo"],"url":"https:\/\/www.humanlevel.com\/en\/author\/merche"}]}},"_links":{"self":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/comments?post=52373"}],"version-history":[{"count":2,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52373\/revisions"}],"predecessor-version":[{"id":52878,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/52373\/revisions\/52878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media\/44801"}],"wp:attachment":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media?parent=52373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/categories?post=52373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/tags?post=52373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}