{"id":52327,"date":"2015-03-26T09:36:19","date_gmt":"2015-03-26T08:36:19","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/como-usar-la-herramienta-screaming-frog-en-migraciones-seo.html"},"modified":"2015-03-26T07:24:00","modified_gmt":"2015-03-26T06:24:00","slug":"how-to-use-screaming-frog-tool-in-seo-migrations","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-to-use-screaming-frog-tool-in-seo-migrations","title":{"rendered":"How to use Screaming Frog tool in SEO migrations"},"content":{"rendered":"

Screaming Frog is a very useful SEO tool<\/strong> to perform a fairly complete study of a website. It is a desktop application that can be downloaded from the official<\/a> website.<\/p>\n

Although it has very useful functions for SEO consultants and developers, in this article we are going to focus on how this tool can help us to minimize the impacts that a migration can cause in the positioning of a website<\/a><\/strong>.<\/p>\n

The migration of a website can be done for several reasons, for example a change of platform, an update of the design and contents or a change of domain.<\/p>\n

A migration can affect the positioning because when modifying the URLs, even if the 301 redirections<\/a> are done correctly, we lose part of the popularity acquired on the old page. If you do not implement 301 redirects correctly you can lose all your popularity because for search engines it will be a new website and will treat it as such.<\/p>\n

The relevance of the pages may also be affected if the content is modified. It is possible that a page that was well positioned for a term, when changing the content this term is not included correctly and is no longer well positioned for that term.<\/p>\n

Current URLs<\/h2>\n

Before performing the migration we must capture the existing URLs on the site prior to the migration to have a complete view of the site prior to the process. To do this we enter the domain of our website.<\/p>\n

\"domain\"<\/p>\n

In the top menu we go to Configuration > Spider<\/strong> and check that we include the images, CSS, JavaScript and flash files. This way we have all the information about the site.<\/p>\n

\"crawl<\/p>\n

Once the list is obtained we can filter by page type: HTML, JavaScript, CSS, Images, PDF, Flash, Other. As we are interested in having the complete list of URLs, we select the “All” option and save it in an Excel file.<\/p>\n

\"Export \"save<\/p>\n

This way we already have all the information prior to the migration.<\/p>\n

Post migration review<\/h2>\n

A migration usually has an impact on website traffic. This impact can be devastating or it may be barely noticeable, the outcome depends very much on whether a migration SEO audit<\/a> is performed.<\/p>\n

Migration with change of URLs<\/h3>\n

The scenario of a migration with a change of URLs is the most delicate because in case the necessary redirections have not been correctly implemented, the positioning of the website can be seriously affected.<\/p>\n

To make sure that all relevant pages are redirected correctly we recommend creating a document where the old and new URLs are defined.<\/p>\n

A recommendation to keep in mind is to be able to test the redirects in a pre-production environment where the new website is located before publishing.<\/p><\/blockquote>\n

The hours following a migration, all of us who are dedicated to SEO know that they are a bit stressful. Therefore, the first thing to do is to test that the redirections we have implemented in our migration are working correctly<\/strong>.<\/p>\n

In Screaming Frog we can directly upload our list of old URLs to check that their redirects are running without any problem. To do this, select the list mode in the main menu and press the load list button.<\/p>\n

\"Screaming \"upload<\/p>\n

We can upload the list of URLs in several ways:<\/p>\n