{"id":52249,"date":"2015-12-23T08:20:13","date_gmt":"2015-12-23T07:20:13","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/resumen-de-las-novedades-en-yandex-en-el-ano-2015.html"},"modified":"2015-12-23T10:54:00","modified_gmt":"2015-12-23T09:54:00","slug":"summary-of-new-developments-in-yandex-in-2015","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/summary-of-new-developments-in-yandex-in-2015","title":{"rendered":"Summary of new developments in Yandex in 2015"},"content":{"rendered":"

With 2016 just around the corner, it’s time to make a small balance or summary of the year, in which we will make a compilation of the most interesting events and novelties for international search engine positioning<\/a> introduced by Yandex<\/a> company<\/strong> in its search engine and the services offered, focusing mainly on the second half of 2015.<\/p>\n

The annihilating effect of Minusinsk<\/h2>\n

In April 2015 Alexander Sadovsky announced the arrival of Minusinsk, the algorithm that in May would become the worst nightmare of many Russian SEO consultants and successful portals that did not heed the warning for the removal of low-quality backlinks. Due to the large number of professionals using this technique to fuel the popularity of the websites in their care, it sent a crowd of people into a frenzy, The effects of which, to this day, are still in the mouths of everyone who has been affected by the drop in ranking.<\/strong> or is dedicated to a greater or lesser extent to organic positioning in Yandex.<\/p>\n

Experts keep asking how to get quality links? and how long will the effects of the penalties last?<\/p><\/blockquote>\n

First of all, there is no concrete foolproof formula for getting links that Yandex considers natural, but the company’s representatives have clearly stated that purchased links, reciprocal links, links from aggregators and other types of bulk linking will always have a negative impact on the ranking<\/em><\/strong> of a web site. With respect to the duration of penalties, the Yandex’s recent Webmaster conference has shed some light on this issue.<\/a>The new version of the Yandex.Webmaster tool has also introduced some relevant new features, which we will also summarize in the last section of this article.<\/p>\n

Launch of Yandex.Delivery service to boost e-Commerce throughout Russia<\/h2>\n

\"TheDespite the fact that 83% of Russian Internet users do not live in the country’s capital, 47% of Russian online stores are based in Moscow. This is a major logistical problem due to the size of the country and the consequent high cost of transportation. As a result, consumers living in areas quite far from the capital do not have the possibility of making online purchases, or have a very limited catalog of choice.<\/p>\n

And this is where Yandex.Delivery<\/a> comes in. This aggregator of transport services was created with the aim of boosting e-Commerce throughout Russia<\/strong>, facilitating the logistical aspect for online stores. E-commerces only have to connect to the service (totally free of charge), and Yandex will offer users several shipping methods to choose from at their convenience, with all their documentation unified and in order. This service will benefit both online stores, whose conversion rate will be increased, and users, improving the reach of online shopping for everyone in the country. Click here to read the full press release published by Yandex<\/a>.<\/p>\n

What’s new in Yandex.Direct<\/h2>\n

Yandex.Direct<\/a> is no slouch this year either. Let’s take a look at the most interesting new features that have been implemented in this sponsored campaigns and ads tool:<\/p>\n