{"id":52216,"date":"2016-04-16T16:32:06","date_gmt":"2016-04-16T14:32:06","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/seo-como-actividad-clave-en-inbound-marketing-fernando-macia.html"},"modified":"2016-04-16T14:22:00","modified_gmt":"2016-04-16T12:22:00","slug":"seo-as-a-key-activity-in-inbound-marketing-fernando-macia","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/news\/seo-as-a-key-activity-in-inbound-marketing-fernando-macia","title":{"rendered":"Presentation: SEO as a key activity in Inbound Marketing &#8211; Fernando Maci\u00e1"},"content":{"rendered":"<p>As an <a href=\"https:\/\/www.humanlevel.com\/en\/seo\">online marketing strategy<\/a>, <strong>SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives<\/strong>. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web site, SEO should be thought of as an attitude that should permeate the work of the different teams and professional profiles related to improving the performance of the site. From those who design the information architecture to those who analyze traffic data, from content marketing to improving conversion.<\/p>\n<p>We leave you with the presentation of the talk. You can also find his transcript <a title=\"Transcript of the presentation at #InnoBl16\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/competitor-seo-analysis-with-sistrix\" target=\"_blank\" rel=\"noopener noreferrer\">in this post<\/a>.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/rFDByX9ki1jatE\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":46193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[352,509,507],"class_list":["post-52216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-events","tag-fernando-macia","tag-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO as a key activity in Inbound Marketing - Fernando Maci\u00e1<\/title>\n<meta name=\"description\" content=\"Presentation on SEO as a critical and transversal activity in Inbound Marketing by Fernando Maci\u00e1 at Innova Bilbao in April 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/news\/seo-as-a-key-activity-in-inbound-marketing-fernando-macia\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO as a key activity in Inbound Marketing - Fernando Maci\u00e1\" \/>\n<meta property=\"og:description\" content=\"Presentation on SEO as a critical and transversal activity in Inbound Marketing by Fernando Maci\u00e1 at Innova Bilbao in April 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/blog\/news\/seo-as-a-key-activity-in-inbound-marketing-fernando-macia\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-16T14:32:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/presentancion-innova-bilbao.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fernando Maci\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fernandomacia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Maci\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/news\\\/seo-as-a-key-activity-in-inbound-marketing-fernando-macia#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/news\\\/seo-as-a-key-activity-in-inbound-marketing-fernando-macia\"},\"author\":{\"name\":\"Fernando Maci\u00e1\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\"},\"headline\":\"Presentation: SEO as a key activity in Inbound Marketing &#8211; 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