{"id":52192,"date":"2016-10-27T14:53:09","date_gmt":"2016-10-27T12:53:09","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/buscar-en-internet-en-un-mundo-movil.html"},"modified":"2016-10-27T13:54:00","modified_gmt":"2016-10-27T11:54:00","slug":"mobile-search-how-it-affects-seo","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/mobile-search-how-it-affects-seo","title":{"rendered":"Mobile search: how it affects SEO"},"content":{"rendered":"

Around 60% of all searches are performed from mobile devices<\/a> and more than 85% of the results are already from mobile-friendly websites<\/a> (i.e, mobile-friendly). <\/em>Google has therefore decided to build a specific index of mobile results and to take a step that could have a major impact: adopting this index as the primary repository of its results, leaving the index of results for desktops as secondary. In this post we analyze the consequences that this will have at all levels.<\/strong><\/p>\n

Google has announced that it is building a mobile-specific index and that this will soon be the main index that the search engine will use to return results.<\/p><\/blockquote>\n

This means that websites that do not have some kind of adaptation to mobile devices will be at a serious disadvantage compared to those that do.<\/p>\n

An app is not a valid solution as a substitute for a version adapted to mobile devices since, in general, it is the users loyal to a brand who download and maintain an app on their mobile devices, but it is not useful for new users to discover it.<\/p>\n

Implementing some of the options to adapt your website to mobile devices is now a top priority from an SEO point of view.<\/p>\n

The mobile search scenario has other important implications: geolocalized searches<\/a>, voice queries,<\/a> direct answers<\/a>, lower reading level, usability<\/a>, more likely contents…
\n\"Girl<\/p>\n

From mobile first to mobile only<\/h2>\n

Google has announced that the mobile content index will soon become the main results index, replacing the desktop content index as the main repository of results. Therefore, not having content adapted to the mobile environment will soon be an even greater disadvantage compared to competitors that do offer it.<\/p>\n

If your website still does not look good from a cell phone, hurry up<\/h2>\n

If you have not yet adapted your website to access from mobile devices, our recommendation is that you analyze the different options of your CMS to assess the possibility of adopting some kind of adaptation of your domain to the mobile <\/i> environment.<\/p>\n

The main ways to adapt a website to mobile devices<\/a> are the following:<\/p>\n

Adaptive design<\/b><\/p>\n

This is the way recommended by Google, since each content has only one URL to crawl, so it saves resources and there is less risk that it can detect the same content in two different URLs as duplicate content. Learn more about responsive design.<\/p>\n

Dynamic HTML<\/b><\/p>\n

Under certain server configurations or content management systems, it may be the only way to adapt the content to all types of devices. Basically, it consists of generating a different HTML code for each type of device. The URLs of the website, however, remain unchanged. It is the server that, depending on the access device, returns the correct HTML code and style sheet for each one.<\/p>\n

Specific mobile version<\/b><\/p>\n

Basically, it involves developing, hosting and managing two separate websites: one for desktops and one for mobile devices, usually hosted on a subdomain.<\/p>\n

Whatever the solution adopted, it is important to check the guidelines to carry out the deployment of such version in a satisfactory way from the SEO point of view, checking:<\/p>\n