{"id":52146,"date":"2017-11-29T13:47:31","date_gmt":"2017-11-29T12:47:31","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/posicion-cero-mundo-mobile-first-presentacion-fernando-macia.html"},"modified":"2023-10-11T10:58:51","modified_gmt":"2023-10-11T08:58:51","slug":"fighting-for-position-0-in-a-mobile-only-world-fernando-macia-presentation-smxl-milan-2017","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/news\/fighting-for-position-0-in-a-mobile-only-world-fernando-macia-presentation-smxl-milan-2017","title":{"rendered":"Fighting for position 0 in a mobile-only world: Fernando Maci\u00e1&#8217;s presentation at SMXL Milan 2017"},"content":{"rendered":"<p>On November 15, Fernando Maci\u00e1 presented his paper<strong>&#8220;Fighting for position 0 in a mobile-only world<\/strong>&#8221; at one of the most important annual digital marketing events in Europe, <a href=\"http:\/\/www.smxl.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMXL Milan 2017<\/a>.<\/p>\n<p><strong>Mobile search is substantially impacting the way we use the Internet<\/strong>, and how we search for information, products or services. Search engines are rapidly adapting to this new reality, and <strong>our SEO strategies must also catch up with the latest developments<\/strong>. In this presentation Fernando Maci\u00e1 shows how we should prepare our own website to be able to compete in a <em>mobile-first<\/em> world and what techniques we should use to get to position 0.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/gEPtHzcqxIVqOM\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"> <strong> <a title=\"Battling for position zero in a mobile-only world\" href=\"\/\/www.slideshare.net\/humanlevel\/battling-for-position-zero-in-a-mobileonly-world\" target=\"_blank\" rel=\"noopener noreferrer\">Battling for position zero in a mobile-only world<\/a> <\/strong> from <strong><br \/>\n  <a href=\"https:\/\/www.slideshare.net\/humanlevel\" target=\"_blank\" rel=\"noopener noreferrer\">Human Level Communications<\/a><br \/>\n<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On November 15, Fernando Maci\u00e1 presented his paper&#8220;Fighting for position 0 in a mobile-only&#8230;<\/p>\n","protected":false},"author":25,"featured_media":47061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[352,509,507],"class_list":["post-52146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-events","tag-fernando-macia","tag-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fighting for position 0 in a mobile-only world: Fernando Maci\u00e1&#039;s presentation at SMXL Milan 2017 | Human Level<\/title>\n<meta name=\"description\" content=\"Fernando Maci\u00e1&#039;s presentation at SMXL Milan 2017 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