But let’s take a look at the growth of voice searches with some data:<\/p>\n
- \n
- 35x voice searches on Google in 2016.<\/li>\n
- 25% of 16-24s use voice search on mobile.<\/li>\n
- 40% of adults use voice searches per day.<\/li>\n
- 50% of searches in 2020 will be by voice.<\/li>\n
- 60% of users started using voice search in the last year.<\/li>\n<\/ul>\n
Ok Google” voice actions<\/h3>\n
Due to the increase in usage we have seen, more and more actions we can perform in mobile Google searches using only our voice.<\/p>\n
- \n
- Location indications:<\/strong> thanks to the geolocation of our device, Google gives us the opportunity to obtain indications on how to get to a site or offers us information on nearby sites. Some examples would be the following searches: “To get to Carrefour” or “Nearest hairdresser”.<\/li>\n<\/ul>\n
![\"Voice](\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/llegar-a-carrefour-v2.png\")
\n![\"Voice](\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/peluqueria-mas-cercana-v2.png\")
<\/p>\n- \n
- Find out the time:<\/strong> What time is it in New York?<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/que-hora-es-en-nueva-york.png\")
<\/p>\n- \n
- Weather information:<\/strong> What will the weather be like tomorrow?<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/que-tiempo-va-a-hacer-man%CC%83ana.png\")
<\/p>\n- \n
- Trivial questions: <\/strong>How old is Mick Jagger?<\/li>\n<\/ul>\n
![\"Trivial](\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/que-edad-tiene-mick-jagger.png\")
<\/p>\n- \n
- Consult price quotations on the stock exchange.<\/strong><\/li>\n
- Calculator.<\/strong><\/li>\n
- Dictionary\/definition.<\/strong><\/li>\n
- Convert units.<\/strong><\/li>\n
- Tracking of a package from the Gmail order confirmation.<\/strong><\/li>\n<\/ul>\n
These are some of the “Ok Google” voice actions, but I invite you to see them all at this link<\/a>.<\/p>\n
Mobile First Index (Mobile First Index)<\/h2>\n
In response to mobile search volume surpassing that of desktop, Google initiated a significant policy change known as mobile-first indexing. This shift fundamentally altered how websites are ranked, establishing the mobile version of a site’s content as the primary basis for all indexing and search ranking decisions, even for results shown to desktop users.<\/p>\n
Consequently, providing a seamless, fast, and optimized mobile experience became absolutely crucial for maintaining visibility and achieving good rankings. Key elements for success in this mobile-centric landscape include responsive design, rapid page load speeds, and intuitive navigation tailored for smaller screens.<\/p>\n
All the information about how this change in Google’s index for mobile version affects SEO can be found in this article.<\/p>\n
Featured Snippets on Google (Featured Snippets)<\/h2>\n
Featured snippets or also known as position 0 are direct results that Google offers after a specific search. If we perform the voice search we can listen to the direct answer without the need to select any search result.<\/p>\n
We see an example for the search “what is meta refresh”.<\/p>\n
In searches performed on Google from a desktop computer, the result of a content published on our website is positioned in Top 0. While the same result is found in position 4 on the first page of search results.<\/p>\n
![\"Search](\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/busqueda-meta-refresh-escritorio.png\")
<\/p>\nNow we see the result in a search performed from a mobile device. We obtain a single result<\/p>\n
![\"Voice](\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/busqueda-meta-refresh-movil.png\")
Although this already existed in 2017 we are interested in highlighting it because, as we have seen, the use of voice searches is increasing and we are sure that Google will continue to improve the user experience with this type of quick results.<\/p>\nI invite you to read this article from Human Level Press where you will find more detailed information about featured snippets <\/a>.<\/p>\n
HTTPS security<\/h2>\n
Over the past year we have encountered messages in the Google Search Console tool warning that the use of the non-secure HTTP protocol could display messages to the user indicating that the website is not secure.<\/p>\n
In the same message we are told that:<\/p>\n
This warning is part of a long-term plan to mark all sites using the http protocol as unsafe.<\/p><\/blockquote>\n
The solution is to migrate the site to the secure https protocol. A change of protocol involves a URL migration that must be implemented in a correct and controlled manner in order to minimize the impact on site visibility<\/a>.<\/p>\n\n
HTTP\/2<\/h3>\n
After more than 15 years with the HTTP version, the new version of the HTTP\/2 protocol appeared. Among the benefits for seo that this update brings us, we highlight an improvement in loading times of around 30%.<\/p>\n
Google has actively collaborated in the development of HTTP\/2, since it is based on its SPDY protocol, so it would not be unusual for it to start ranking websites better by using it.<\/p>\n
AMP<\/h2>\n
AMP was born in 2015 with the goal of improving users’ mobile browsing experience. For a specific search Google offers a carousel of results implemented as Accelerated Mobile Pages (AMP), where content relevant to the user’s search is displayed.<\/p>\n
Google announced in late 2017 that to improve user experience with AMP, AMP page content must be comparable to canonical page content. This initiative is motivated by the fact that AMP pages have been detected that offer minimal content or content that differs from that of the canonical page. These practices generate a negative user experience that goes against the nature of AMP, which is based on offering the user a fast and fluid experience.<\/p>\n\n
- Calculator.<\/strong><\/li>\n
- Consult price quotations on the stock exchange.<\/strong><\/li>\n
- Trivial questions: <\/strong>How old is Mick Jagger?<\/li>\n<\/ul>\n
- Weather information:<\/strong> What will the weather be like tomorrow?<\/li>\n<\/ul>\n
- Find out the time:<\/strong> What time is it in New York?<\/li>\n<\/ul>\n
- Location indications:<\/strong> thanks to the geolocation of our device, Google gives us the opportunity to obtain indications on how to get to a site or offers us information on nearby sites. Some examples would be the following searches: “To get to Carrefour” or “Nearest hairdresser”.<\/li>\n<\/ul>\n