{"id":52125,"date":"2018-04-26T10:21:12","date_gmt":"2018-04-26T08:21:12","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/presentacion-de-fernando-macia-en-omexpo-2018-featured-snippets-y-resultados-de-voz.html"},"modified":"2023-10-11T10:41:33","modified_gmt":"2023-10-11T08:41:33","slug":"featured-snippets-and-voice-search-fernando-macia-at-semrushroom-omexpo-2018","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/news\/featured-snippets-and-voice-search-fernando-macia-at-semrushroom-omexpo-2018","title":{"rendered":"Featured Snippets and voice search &#8211; Fernando Maci\u00e1 at #SEMRushRoom OMExpo 2018"},"content":{"rendered":"<p><a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/team\/fernando-macia\" target=\"_blank\" rel=\"noopener noreferrer\">Fernando Maci\u00e1<\/a>, director of Human Level, was invited as SEO expert to the #SEMRushRoom of SEMRush located at OMEXPO 2018. During his presentation, he shared all his knowledge on how to optimize a Web site in order to rank in Google&#8217;s featured snippets and the emerging and increasingly frequent voice searches.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36275\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo.jpg\" alt=\"Fernando Maci\u00e1 at OMExpo 2018\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo.jpg 2000w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-400x267.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-754x503.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-900x600.jpg 900w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>This new form of search is going to change many of the SEO paradigms as it focuses on identifying informational searches along the customer journey for which Google could show outstanding results. He also referred to the interrelationship between the highlighted text-type results and the voice results.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-36276\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-semtush.jpg\" alt=\"Fernando Maci\u00e1 at OMExpo 2018\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-semtush.jpg 2000w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-semtush-400x267.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-semtush-754x503.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-semtush-900x600.jpg 900w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/fernando-macia-en-omexpo-semtush-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/r59MZSrzjKd7C2\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div><\/div>\n<div>You can watch the video of this presentation here: <a href=\"https:\/\/www.youtube.com\/watch?v=CqgnleqgSes&amp;t=23933s\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/youtu.be\/CqgnleqgSes?t=6h38m53s<\/a><\/div>\n<div style=\"margin-bottom: 5px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fernando Maci\u00e1 of Human Level shares his insights on Google&#8217;s featured search results and the emerging and&#8230;<\/p>\n","protected":false},"author":13,"featured_media":47935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[509,416,507],"class_list":["post-52125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-fernando-macia","tag-seo-tools","tag-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured Snippets and voice search - Fernando Maci\u00e1 at #SEMRushRoom OMExpo 2018.<\/title>\n<meta name=\"description\" content=\"Voice searches are on the rise. 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