{"id":52124,"date":"2018-05-09T08:46:17","date_gmt":"2018-05-09T06:46:17","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/en-que-consiste-una-auditoria-seo-desarrollo.html"},"modified":"2018-05-09T09:00:00","modified_gmt":"2018-05-09T07:00:00","slug":"what-is-an-seo-audit-in-development","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-an-seo-audit-in-development","title":{"rendered":"What is an SEO audit in development?"},"content":{"rendered":"

As is the case in many professional disciplines, the key to offering the best solution to a given problem is to make an accurate diagnosis<\/strong>. SEO is no exception, so carrying out a correct diagnosis will be crucial for the future of any SEO project. SEO Audit<\/strong><\/a> is the concept that gives its name to this diagnostic work.<\/p>\n

The scenarios that any SEO professional must face when auditing a given website are very varied. Each project is full of peculiarities that make it unique from others, either to a greater or lesser extent. Nevertheless, we could classify SEO audits into different typologies<\/strong>, the main classification criterion being the moment in which the site<\/em> to be audited is in relation to its “life cycle”.<\/p>\n

In other words, the key that will determine how the audit work to be done will depend on whether we are dealing with a website that is going to be completely created from scratch, one that is going to undergo a major transformation that will alter the composition of its URLs (web migration), or a website that is going to undergo a major transformation that will alter the composition of its URLs (web migration), or a website that is going to undergo a major transformation that will alter the composition of its URLs (web migration). site<\/em> already published and whose managers simply want to know its current SEO status.<\/p>\n

The first two cases will involve web development work, either for the creation of a new site<\/em> or for the change of an existing one. Well, in both cases it is crucial to contemplate the realization of a professional monitoring work on all aspects related to on-page<\/em> SEO. This work must be done in parallel to the web development tasks and is therefore called an SEO audit in development<\/strong><\/a>.<\/p>\n

Below, we detail the peculiarities and characteristics that will generally define this type of SEO audit<\/strong> in its two variants: with or without URL change.<\/p>\n

SEO audit in development for newly created websites<\/strong><\/h2>\n

Sometimes web projects are carried out that are born with a powerful handicap<\/em>The managers or owners of the project have embarked on the creation of a website based entirely on aesthetic criteria or simply thinking about publishing as soon as possible to start making the investment profitable, ignoring along the way any aspect related to the optimization and subsequent promotion of the site. site<\/em>.<\/p>\n

In these cases, in a matter of days or weeks, the so usual phrase “my new website is already published, now what” usually comes to mind. This moment of lucidity often coincides unfortunately with the moment when the owner or manager notices that “surprisingly” the income statement is not starting to overflow with revenue from the online channel, the corporate email inbox or contact phone is not on fire due to the exorbitant demand, or a quick glance at the Google Analytics or Google Search Console account reveals an unexpected lack of traffic.<\/p>\n

This sad scenario is sometimes accompanied by the belief that the person who has been entrusted with the creation of the web site has sufficient knowledge in web positioning and that taking proper care of these aspects was part of the budgeted work. Nothing could be further from the truth.<\/p>\n

Whatever the causes that have led to the situation described above, the truth is that we will always be able to correct the problem, but our budget will be affected to a large extent by the lack of planning. This is due to the fact that an important part of the corrections necessary to provide our site<\/em> with a good on-page<\/em> optimization will entail additional costs in terms of modification of what has already been done. In other words, in new working hours in web development.<\/p>\n

\n

Planning will be the key to your success, and including SEO in your plans and investment budget will be essential.<\/p>\n<\/blockquote>\n

If you are reading this post and you were thinking about creating a new website, you are on time to avoid making the mistake described above. Planning will be the key to your success, and including SEO in your plans and investment budget will be essential. Therefore, from the very moment of the conception of the web project, we must start thinking about a double aspect of work that must be, at the same time, in permanent symbiosis: web development team and SEO team.<\/p>\n

Obviously, there is the possibility that the client (owner of the future site<\/em>) decides not to bet on an external company to undertake the development and web design, but that it is assumed by an internal department. It may even be possible for a company with sufficient resources to take on all areas of the project in house<\/em>. In that case, we will be talking about interdepartmental coordination, but whatever the case, the important thing is that all parties must coordinate and it will be through the SEO audit work in progress that the team in charge of SEO will pass on information to the rest of the parties involved. The SEO audit will be the transmission belt that keeps the work flowing in the right direction<\/strong>.<\/p>\n

\n

The SEO audit will be the transmission belt that keeps the work flowing in the right direction.<\/p>\n<\/blockquote>\n\n

It all starts with a briefing<\/em> meeting <\/strong>in which all parties involved in the project share their views on the initial situation and on how the next phases of the project should be carried out. The importance of this meeting lies in the fact that it will be necessary to reach a consensus on how to<\/em> integrate the phases of the SEO audit with the phases that make up the web development and design work<\/strong>. It goes without saying that not all development companies follow exactly the same methodology and phases, which is why a flexible attitude, open to consensus and understanding of the other party’s workflows will be very important<\/strong> in favor of optimal coordination from the outset.<\/p>\n

Although each project is a different challenge and each development team follows its own work phases, we could say that there are, at least, some work blocks that are usually fulfilled to a high degree and in most web projects. In this sense, we will take as a reference the phases described by Fernando Maci\u00e1 Domene<\/strong><\/a> (Managing Director of Human Level Communications) in chapter 4 of his book SEO T\u00e9cnicas Avanzadas, las claves para ser los primeros<\/em><\/strong><\/a>:<\/p>\n

\"SEO
SEO audit process in development<\/em><\/figcaption><\/figure>\n

As shown in the timeline above, the three most common major blocks of work are the tasks ranging from the above-mentioned briefing meeting to the definition of the information architecture. Subsequently, prototyping begins on the development side and ends with pre-production. At this point The indexability check performed by the SEO team is key to ensure that the robots of the different search engines will be able to access all the information we are interested in.<\/strong> from site <\/em>without any restrictions and in an expeditious manner as soon as it is published.<\/p>\n

The last block of work will be related to the insertion of content<\/strong>. We will replace the usual filler text with optimized and real text before finally moving on to the long-awaited moment of publication.<\/p>\n\n

SEO audit in development with migration<\/strong><\/h2>\n

The second variant of SEO audits in development<\/strong> are those in which the scenario takes a twist to become somewhat more complex. We will not be facing the creation of a site<\/em> from scratch, but of a website that is going to be migrated to a new domain or that will remain on the same domain, but will have a new a major change that will end up affecting the composition of your URLs to a greater or lesser extent.<\/strong>.<\/p>\n

Basically, we could group the reasons why a website may be migrated into the following:<\/p>\n