{"id":52077,"date":"2019-10-08T16:04:56","date_gmt":"2019-10-08T14:04:56","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/como-hacer-un-buen-checklist-de-conversion-para-tu-home.html"},"modified":"2019-10-08T09:00:00","modified_gmt":"2019-10-08T07:00:00","slug":"how-to-make-a-good-conversion-checklist-for-your-homepage","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/how-to-make-a-good-conversion-checklist-for-your-homepage","title":{"rendered":"How to make a good conversion checklist for your homepage"},"content":{"rendered":"

Marta Soler, CEO of Interdigital.<\/p>\n

\"CRO<\/p>\n

We talk about CRO<\/strong>: conversion optimization<\/a> on the home page of the site to maximize results.<\/p>\n

What is CRO<\/h2>\n

The CRO generates hypotheses, we test them and start again.<\/p>\n

We make decisions based on instincts, emotions<\/strong> and, ultimately, guided by reason. Websites must be easy to use, intuitive. But not only that: the proposal must be associated with what motivates my user. The user wants what motivates him. But before making the purchase decision, we will also reflect and reason<\/strong> if it is the best purchase option.<\/p>\n

But it’s the Disney princess that makes the decision: emotion over reflection, <\/strong>because it’s aligned with my motivation.<\/p>\n

We need to know the target customer in order to align our value proposition with their base motivations. They are articulated from motivation to emotion.<\/p>\n

How decisions are made<\/h2>\n

When we are not aware of the problem, we need to create the need:<\/strong> welcome to the big screen (iPhone) is a slogan that makes us want to change phones. Then I will look at the features and the price, which corresponds to the reasonable part. I will not look at anything if I am not previously motivated and excited.<\/strong><\/p>\n

99% in automatic<\/h2>\n

Most of our actions are automatic: we go in automatic mode. Common sense and good practices have a lot to do here. Contrast, three-click rule, performance and download speed, etc.<\/p>\n

If we are in transactional models, data capture should have minimal friction. We only ask for the necessary data.<\/strong> We must be aware of what we ask for and what we give. If the reward is juicy, we can ask for more.<\/p>\n

The triggers:<\/strong> that thing that convinces me to buy now because “there are only two left”, or because the offer is over… Be credible and sociable, but not obsessive.<\/p>\n

Principles of persuasion<\/h2>\n