{"id":51983,"date":"2020-06-17T18:00:53","date_gmt":"2020-06-17T16:00:53","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/conferencia-seo-y-visibilidad-del-contenido-de-calidad-en-modelos-de-suscripcion.html"},"modified":"2025-10-20T09:40:30","modified_gmt":"2025-10-20T07:40:30","slug":"conference-seo-and-visibility-of-quality-content-in-subscription-models","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/news\/conference-seo-and-visibility-of-quality-content-in-subscription-models","title":{"rendered":"Conference &#8220;SEO and visibility of quality content in subscription models&#8221;"},"content":{"rendered":"<p>On June 16, Fernando Maci\u00e1, our director, participated in the DigiDoc Webinar <strong>&#8220;SEO, journalism and sustainability of cybermedia&#8221;<\/strong> organized by the Observatorio de Cibermedios of the Pompeu Fabra University with the lecture <strong>&#8220;<\/strong><span class=\"j-title-breadcrumb\"><strong>SEO and visibility of quality content in subscription models&#8221;<\/strong>. The conference was followed by a round table moderated by MJ Cach\u00f3n, from Sistrix Spain, and integrated by Juan Gonz\u00e1lez, Head of Marketing at Sistrix, David Esteve, from El Confidencial, Carlos Gonzalo, from Flat 101 and Carlos Lopezosa, Crist\u00f2fol Rovira, Javier D\u00edaz-Noci and Llu\u00eds Codina from UPF. <\/span><\/p>\n<p>In his presentation, Fernando Maci\u00e1 describes the evolution of the business model of the written press in its transition from an essentially print medium to a predominantly digital medium. With Google, Facebook and Amazon accounting for 70% of online advertising, the media have the costly job of generating the content that these platforms then monetize, which has led them to a triple dilemma:<\/p>\n<ul>\n<li>Follow the fierce race for the best audience data, Comscore rankings, page views and display advertising through content buying and integration.<\/li>\n<li>Applying cost-cutting policies at the expense of quality and opting for yellow journalism and click-baiting to maintain traffic figures.<\/li>\n<li>To bet on quality journalism paid for in part by subscription, but without renouncing organic growth.<\/li>\n<\/ul>\n<p>If you publish behind a paywall or membership, check out our <a href=\"https:\/\/www.humanlevel.com\/en\/industries\/online-media\">SEO for online media<\/a>.<\/p>\n<p>In his presentation, Maci\u00e1 analyzes the different models for <strong>paywall<\/strong> (paywall) and its implications from the point of view of the <strong>navigability<\/strong> (possibility for users to illegitimately access content under subscription) and <strong>traceability<\/strong> (accessibility of paid content for crawling and indexing by Google).<\/p>\n<p>Below you can find the video of the online event and Fernando Maci\u00e1&#8217;s presentation.<\/p>\n<p><iframe loading=\"lazy\" title=\"Webinar: SEO, periodismo y sostenibilidad de los cibermedios\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LVi1SrrinpE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/humanlevel\/seo-y-visibilidad-del-contenido-de-calidad-en-modelos-de-suscripcin\">https:\/\/www.slideshare.net\/humanlevel\/seo-y-visibilidad-del-contenido-de-calidad-en-modelos-de-suscripcin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find in this post the lecture &#8220;SEO and visibility of quality content in subscription models&#8221; by Fernando&#8230;<\/p>\n","protected":false},"author":36,"featured_media":48499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[509,365,507],"class_list":["post-51983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-fernando-macia","tag-seo-for-media","tag-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conference &quot;SEO and visibility of quality content in subscription models&quot; | Human Level<\/title>\n<meta name=\"description\" content=\"Check out Fernando Maci\u00e1&#039;s presentation &quot;SEO and visibility of quality content in subscription models&quot; for the UPF DigiDoc Webinar.\" 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