{"id":51978,"date":"2020-09-30T16:11:56","date_gmt":"2020-09-30T14:11:56","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/marketing-de-buscadores-en-tiempos-de-coronavirus-fernando-macia-en-seonderground.html"},"modified":"2023-11-21T09:50:34","modified_gmt":"2023-11-21T08:50:34","slug":"search-engine-marketing-in-times-of-coronavirus-fernando-macia-seonderground","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/news\/search-engine-marketing-in-times-of-coronavirus-fernando-macia-seonderground","title":{"rendered":"Search engine marketing in times of coronavirus &#8211; Fernando Maci\u00e1 in #SEOnderground"},"content":{"rendered":"<p>Our director, <a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/team\/fernando-macia\">Fernando Maci\u00e1<\/a>, opened the first day of #SEOnderground, an online event that was attended by more than 20 online marketing specialists. In his presentation, entitled <em>Search engine marketing in times of coronavirus, <\/em>Fernando leaves aside for a moment the more technical side of SEO to talk to us about <strong>how the pandemic has impacted different sectors<\/strong> (tourism, supermarkets, entertainment, financial, online training&#8230;) and especially SEO and SEM.<\/p>\n<p>He also tells how we at Human Level reacted to the state of alarm and reflects on how companies should adapt to this &#8220;new normal&#8221; in which <strong>remote work and videoconferencing are the new digital office<\/strong>. According to Fernando, <strong>we should not think about what we will do when this happens, but what we will do while it is happening<\/strong>. It is a matter of adopting an optimistic and realistic vision in order to adapt to changes as soon as possible.<\/p>\n<p>Do not miss the ten recommendations he gives at the end of the presentation in order not to miss out on the opportunities that have arisen as a result of this exceptional situation.<\/p>\n<p>You can take a look at the presentation and video of the talk below.<\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/humanlevel\/presentacin-de-fernando-maci-para-seonderground-marketing-de-buscadores-en-tiempos-de-coronavirus\">https:\/\/www.slideshare.net\/humanlevel\/presentacin-de-fernando-maci-para-seonderground-marketing-de-buscadores-en-tiempos-de-coronavirus<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"SEOnderground 2020\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/sY4kAEnS0S4?start=1281&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>If you want to know more about how users&#8217; search intentions have changed because of COVID-19, we recommend the article <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-and-how-do-we-search-in-times-of-coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">What and how we search in times of coronavirus<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our director, Fernando Maci\u00e1, opened the first day of #SEOnderground, an online event that was attended by&#8230;<\/p>\n","protected":false},"author":36,"featured_media":48573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[464],"tags":[352,509,346,507],"class_list":["post-51978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-events","tag-fernando-macia","tag-marketing-strategies","tag-speaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search engine marketing in times of coronavirus - Fernando Maci\u00e1 in #SEOnderground | Human Level<\/title>\n<meta name=\"description\" content=\"Check out the presentation &quot;Search engine marketing in times of coronavirus&quot; 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