{"id":51946,"date":"2021-06-09T09:59:48","date_gmt":"2021-06-09T07:59:48","guid":{"rendered":"https:\/\/www.humanlevel.com\/sin-categorizar\/que-es-el-seo-local-y-como-mejorarlo.html"},"modified":"2023-11-20T16:39:48","modified_gmt":"2023-11-20T15:39:48","slug":"what-is-local-seo-and-how-to-improve-it","status":"publish","type":"post","link":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it","title":{"rendered":"What is local SEO and how to improve it"},"content":{"rendered":"<p>Something fundamental when planning an SEO positioning strategy is to know who the services or products offered by our clients are aimed at and where they are located.<\/p>\n<p>When we focus on the location factor, <strong>local SEO, national SEO and international SEO<\/strong> come into play. Depending on the target customer, we will use one strategy or another.<\/p>\n<p>In this article we are going to focus on what local SEO is, its importance and how to improve it.<\/p>\n<h2>What is local SEO?<\/h2>\n<p>Local SEO is a <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/seo-web-positioning\">search engine optimization<\/a> strategy focused on increasing the <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/visibility\">online visibility<\/a> of a local business.<\/p>\n<p><strong>The objective is to appear in the first results of search engines when the user performs a geolocalized search or in a specific local area, especially when an intention such as &#8220;visit in person&#8221; is inferred from the search.<\/strong><\/p>\n<p>To achieve this goal we will work mainly on the optimization of our website, the Google MyBusiness profile, social networks, creating &#8220;NAP&#8221; appointments, among others.<\/p>\n<h2>Why is local SEO important?<\/h2>\n<p><strong>Working local SEO is a great opportunity<\/strong> for local consumers interested in our products or services to find us. A good local positioning will help you <strong>stand out among the companies in your geographical area<\/strong>, providing advantages to your business such as the following:<\/p>\n<ul>\n<li>Attract more traffic from users close to your physical location.<\/li>\n<li>Increase online visibility.<\/li>\n<li>Opportunity for potential customers to choose us over our competitors.<\/li>\n<li>Attract more targeted traffic to purchase intent, which improves your chances of conversion.<\/li>\n<li>Improve credibility and build trust.<\/li>\n<\/ul>\n<p>If you still don&#8217;t think local SEO is important, let&#8217;s talk data:<\/p>\n<ul>\n<li>46% of all Google searches have &#8220;local intent&#8221;.<\/li>\n<li>29% of all Google SERPs contain a <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/types-of-google-serp-results-and-how-to-appear-in-them#Empresa_local\" target=\"_blank\" rel=\"noopener noreferrer\">local pack<\/a> in the results.<\/li>\n<li>76% of consumers who search for something local on their phone visit a store that same day.<\/li>\n<li class=\"li1\">30% of Google mobile searches are location-related.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Datos-importancia-del-SEO-local.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-40606 size-full\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Datos-importancia-del-SEO-local.jpg\" alt=\"Facts about the importance of local SEO\" width=\"950\" height=\"482\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Datos-importancia-del-SEO-local.jpg 950w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Datos-importancia-del-SEO-local-400x203.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Datos-importancia-del-SEO-local-754x383.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Datos-importancia-del-SEO-local-900x457.jpg 900w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/p>\n<p>Data from <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-trends-consumers-to-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">(Think With Google<\/a>)<\/p>\n<p>Therefore, local SEO is a must for any business you own:<\/p>\n<ul>\n<li><strong>Physical location where you receive customers <\/strong>, for example: restaurants, grocery stores, veterinarians, hairdressers, bakeries, dentists, law firms&#8230;<\/li>\n<li>Any <strong>company providing services in a given local geographic area,<\/strong> such as plumbers, locksmiths, painters, masons, electricians&#8230;<\/li>\n<\/ul>\n<p>Each and every one of these businesses live mainly from users who are close to them, so it is especially important to be well positioned and have a good online visibility.<\/p>\n<h2>How does local SEO work?<\/h2>\n<p>Search engines use the user&#8217;s location to return more useful results.<\/p>\n<p class=\"p1\">When the query is made from mobile devices, it is determined taking into account their <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/server-geolocation\">geolocation<\/a>. When that query is made from the desktop, they are based on the IP address.<\/p>\n<p class=\"p1\">When the user performs a query, Google displays <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/types-of-google-serp-results-and-how-to-appear-in-them\">different types of results in the SERP<\/a> and shows us some elements or others depending on whether it considers the search to be &#8220;local&#8221; or not.<\/p>\n<ul>\n<li><strong>Searches where the user adds a location<\/strong> to the search term, for example: &#8220;Italian restaurant in Alicante&#8221;, &#8220;plumber in Alicante&#8221;.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-con-ubicacion.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-40609\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-con-ubicacion.png\" alt=\"Local SEO result with location\" width=\"600\" height=\"392\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-con-ubicacion.png 600w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-con-ubicacion-400x261.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<ul>\n<li><strong>Searches that do not include location<\/strong> but the term itself shows local intent, e.g. &#8220;best Italian restaurant&#8221;, &#8220;urgent plumber&#8221;.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-sin-ubicacion.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-40608\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-sin-ubicacion.png\" alt=\"Local SEO result without location\" width=\"600\" height=\"407\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-sin-ubicacion.png 600w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-sin-ubicacion-400x271.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<ul>\n<li><strong>Searches where location is not specified<\/strong> but include terms that indirectly imply an intent where <strong>users want results nearby<\/strong>, for example: &#8220;Italian restaurant nearby&#8221; or &#8220;plumbers nearby&#8221;.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-cerca-de-mi.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-40610\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-cerca-de-mi.png\" alt=\"Local SEO results near me\" width=\"600\" height=\"406\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-cerca-de-mi.png 600w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultado-seo-local-cerca-de-mi-400x271.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>We must keep in mind that Google does not only show local results for keywords that contain a specific location.<\/strong> If Google considers that the search performed needs to be answered with a local result set, it will display them even if the keyword or search intent is not obviously local.<\/p>\n<p>For example, for the term &#8220;buy light bulbs&#8221; which, a priori, could be done online, Google is not so clear about the purpose of the search and <strong>shows<\/strong> us <strong>first the local pack and then the organic results of online stores<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultados-locales-comprar-bombillas.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-40611\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultados-locales-comprar-bombillas.png\" alt=\"SERP result buy light bulbs\" width=\"500\" height=\"455\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultados-locales-comprar-bombillas.png 500w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/resultados-locales-comprar-bombillas-400x364.png 400w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>These local search results can be divided into three main opportunities:<\/p>\n<ul>\n<li><strong>Local module (local pack)<\/strong>:\n<ul>\n<li>Results at the top with the map of locations extracted from Google Maps.<\/li>\n<li>NAP data (Name, Address, Phone) from Google My Business.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Organic search<\/strong> results from our website.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/serp-posicionamiento-local.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-40612\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/serp-posicionamiento-local.png\" alt=\"Local search results\" width=\"600\" height=\"507\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/serp-posicionamiento-local.png 600w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/serp-posicionamiento-local-400x338.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2>How Google ranks your business for local searches<\/h2>\n<p class=\"p1\">Local SEO works like a regular Google search. When a user performs a query, Google analyzes its index to provide the best results.<\/p>\n<p class=\"p1\">However, <strong>for local searches Google uses a different set of ranking factors<\/strong>, based on a combination of relevance, distance and prominence factors.<\/p>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/clasificacion-google-busquedas-locales.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-40607\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/clasificacion-google-busquedas-locales.jpg\" alt=\"Factors for local positioning and how to improve them\" width=\"600\" height=\"296\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/clasificacion-google-busquedas-locales.jpg 600w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/clasificacion-google-busquedas-locales-400x197.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3>Factors for local positioning and how to improve them<\/h3>\n<h4>Relevance<\/h4>\n<p><strong>Does your website match the searches that the user performs?<\/strong><\/p>\n<p><a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/content-relevance\">Relevance<\/a> indicates how well your local business profile matches the terms a user searches for.<\/p>\n<p><strong>Complete and detailed information about our company<\/strong> should be <strong>added to<\/strong> help Google understand what we do or what we offer so that it can display our listing in relevant searches.<\/p>\n<p>We must be sure to <strong>use the keywords that our<\/strong> potential <strong>customers are looking for<\/strong>, describe our profession or business and what kind of products or services we offer, always with the same wording that our audience would use.<\/p>\n<p>It is advisable to <strong>conduct <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/keyword\">keyword<\/a> research<\/strong> to find out what terms our potential customers use when they search online for a service like the one we want to offer. For example: are you looking for more dentists, dentists&#8230;?<\/p>\n<p><strong>The more closely our profile matches what the user is looking for, the more likely Google will show us as a local result.<\/strong><\/p>\n<h4>Prominence<\/h4>\n<p><strong>How well known and valued are you?<\/strong><\/p>\n<p>In the offline world there has always been popularity: some people are better known and more popular than others, some businesses more than others&#8230;<br \/>\nIf they speak well of us, recommend us and give us good references, we will be more popular, known and, therefore, we will be more successful.<br \/>\nWith the prominence factor, Google tries to reflect this in the online world, so it <strong>looks for indicators that justify that our business or brand can be trusted<\/strong>, that we are real and also better than the rest of the competitors.<\/p>\n<p>Brands that have a higher online prominence will be stronger and appear more credible and trustworthy to Google&#8217;s local algorithm, so they will have higher visibility in the results.<\/p>\n<p>Google looks for these prominence indicators in the information it finds about our company:<\/p>\n<ul>\n<li class=\"li1\">Information you obtain from our website.<\/li>\n<li class=\"li1\">Google My Business score and number of reviews. This indicator directly influences local search rankings: the more positive reviews and ratings, the better a company&#8217;s local ranking.<\/li>\n<li class=\"li1\">Position of our website in the organic results, therefore, we cannot forget to improve our portal and implement all possible recommendations to improve search engine optimization (SEO).<\/li>\n<li class=\"li1\">Existence of active and verified social network profiles.<\/li>\n<li class=\"li1\">External links from the local environment. For these links to give us prominence it is not necessary that they are dofollow or have a good domain authority: what Google looks for in them is to verify that you are a real business, that you are where you say you are and that other local businesses or institutions trust you.<\/li>\n<\/ul>\n<p><strong>It is important to keep in mind that if Google cannot find us or there are not enough signs of prominence, it is much less likely to rank us.<\/strong><\/p>\n<h4>Distance<\/h4>\n<p><strong>How far away are our potential customers? <\/strong><\/p>\n<p><strong>Distance is a ranking factor unique to local SEO<\/strong> and arguably the most important factor.<\/p>\n<p>As we have discussed throughout this article, when a user performs a local query, the algorithm tries to display the most relevant, proximate and quality result.<\/p>\n<p class=\"p1\">The distance is calculated according to the meters each potential company is located from the location terms used in a search. If a customer does not specify a location in their search, Google will calculate the distance based on what is known about the user&#8217;s location.<\/p>\n<p><strong>It is very important to show Google where our business is located so that it considers us in nearby search queries.<\/strong><\/p>\n<p>In summary, in order to rank better in Google local results, it is important to take into account:<\/p>\n<ul>\n<li class=\"li1\">Location where the person is at the time of the consultation.<\/li>\n<li>User proximity.<\/li>\n<li>NAP Consistency (Name, Address, Phone).<\/li>\n<li>Local and industry keywords.<\/li>\n<li>Reviews.<\/li>\n<li>Positive evaluation of these reviews (quality\/quantity).<\/li>\n<li>Google My Business company profile sheet.<\/li>\n<li>Google Maps star rating.<\/li>\n<li>Actions in social networks.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO is a search engine optimization strategy focused on increasing the online visibility of a local&#8230;<\/p>\n","protected":false},"author":32,"featured_media":48632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[349],"tags":[],"class_list":["post-51946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is local SEO and how to improve it | Human Level<\/title>\n<meta name=\"description\" content=\"Learn what local SEO is, why it is important to take it into account in our positioning strategy and what are the ranking factors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is local SEO and how to improve it | Human Level\" \/>\n<meta property=\"og:description\" content=\"Learn what local SEO is, why it is important to take it into account in our positioning strategy and what are the ranking factors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T07:59:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-local-mejora.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar\u00eda Navarro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar\u00eda Navarro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it\"},\"author\":{\"name\":\"Mar\u00eda Navarro\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/f3e0ca4744cb35748d35c5bf22c41319\"},\"headline\":\"What is local SEO and how to improve it\",\"datePublished\":\"2021-06-09T07:59:48+00:00\",\"dateModified\":\"2023-11-20T15:39:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it\"},\"wordCount\":1380,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/seo-local-mejora.jpg\",\"articleSection\":[\"SEO\\\/GEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it\",\"name\":\"What is local SEO and how to improve it | Human Level\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/seo-local-mejora.jpg\",\"datePublished\":\"2021-06-09T07:59:48+00:00\",\"dateModified\":\"2023-11-20T15:39:48+00:00\",\"description\":\"Learn what local SEO is, why it is important to take it into account in our positioning strategy and what are the ranking factors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#primaryimage\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/seo-local-mejora.jpg\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/seo-local-mejora.jpg\",\"width\":1500,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\\\/what-is-local-seo-and-how-to-improve-it#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO\\\/GEO\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/blog\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"What is local SEO and how to improve it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"name\":\"Human Level\",\"description\":\"Web positioning and online marketing consultant Human Level\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.humanlevel.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\",\"name\":\"Human Level\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"width\":600,\"height\":93,\"caption\":\"Human Level\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/human-level-communications\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/humanlevelcommunica\",\"https:\\\/\\\/bsky.app\\\/profile\\\/humanlevel.bsky.social\",\"https:\\\/\\\/instagram.com\\\/humanlevel\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/f3e0ca4744cb35748d35c5bf22c41319\",\"name\":\"Mar\u00eda Navarro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-maria-navarro-26-96x96.jpg\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-maria-navarro-26-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-maria-navarro-26-96x96.jpg\",\"caption\":\"Mar\u00eda Navarro\"},\"description\":\"Head of SEO at Human Level, where he combines team leadership with direct project management. He approaches organic positioning from both a technical and strategic perspective, integrating Artificial Intelligence as a core part of today\u2019s search ecosystem.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/marianavarro-s\"],\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/author\\\/marianavarro\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is local SEO and how to improve it | Human Level","description":"Learn what local SEO is, why it is important to take it into account in our positioning strategy and what are the ranking factors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it","og_locale":"en_US","og_type":"article","og_title":"What is local SEO and how to improve it | Human Level","og_description":"Learn what local SEO is, why it is important to take it into account in our positioning strategy and what are the ranking factors.","og_url":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it","og_site_name":"Human Level","article_published_time":"2021-06-09T07:59:48+00:00","og_image":[{"width":1500,"height":1500,"url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-local-mejora.jpg","type":"image\/jpeg"}],"author":"Mar\u00eda Navarro","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mar\u00eda Navarro","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#article","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it"},"author":{"name":"Mar\u00eda Navarro","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/f3e0ca4744cb35748d35c5bf22c41319"},"headline":"What is local SEO and how to improve it","datePublished":"2021-06-09T07:59:48+00:00","dateModified":"2023-11-20T15:39:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it"},"wordCount":1380,"commentCount":0,"publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"image":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#primaryimage"},"thumbnailUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-local-mejora.jpg","articleSection":["SEO\/GEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it","url":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it","name":"What is local SEO and how to improve it | Human Level","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#primaryimage"},"image":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#primaryimage"},"thumbnailUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-local-mejora.jpg","datePublished":"2021-06-09T07:59:48+00:00","dateModified":"2023-11-20T15:39:48+00:00","description":"Learn what local SEO is, why it is important to take it into account in our positioning strategy and what are the ranking factors.","breadcrumb":{"@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#primaryimage","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-local-mejora.jpg","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-local-mejora.jpg","width":1500,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.humanlevel.com\/en\/blog\/seo\/what-is-local-seo-and-how-to-improve-it#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.humanlevel.com\/en"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.humanlevel.com\/en\/blog"},{"@type":"ListItem","position":3,"name":"SEO\/GEO","item":"https:\/\/www.humanlevel.com\/en\/blog\/seo"},{"@type":"ListItem","position":4,"name":"What is local SEO and how to improve it"}]},{"@type":"WebSite","@id":"https:\/\/www.humanlevel.com\/en#website","url":"https:\/\/www.humanlevel.com\/en","name":"Human Level","description":"Web positioning and online marketing consultant Human Level","publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.humanlevel.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.humanlevel.com\/en#organization","name":"Human Level","url":"https:\/\/www.humanlevel.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","width":600,"height":93,"caption":"Human Level"},"image":{"@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/human-level-communications","https:\/\/www.youtube.com\/user\/humanlevelcommunica","https:\/\/bsky.app\/profile\/humanlevel.bsky.social","https:\/\/instagram.com\/humanlevel"]},{"@type":"Person","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/f3e0ca4744cb35748d35c5bf22c41319","name":"Mar\u00eda Navarro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-maria-navarro-26-96x96.jpg","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-maria-navarro-26-96x96.jpg","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-maria-navarro-26-96x96.jpg","caption":"Mar\u00eda Navarro"},"description":"Head of SEO at Human Level, where he combines team leadership with direct project management. He approaches organic positioning from both a technical and strategic perspective, integrating Artificial Intelligence as a core part of today\u2019s search ecosystem.","sameAs":["https:\/\/www.linkedin.com\/in\/marianavarro-s"],"url":"https:\/\/www.humanlevel.com\/en\/author\/marianavarro"}]}},"_links":{"self":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/51946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/comments?post=51946"}],"version-history":[{"count":5,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/51946\/revisions"}],"predecessor-version":[{"id":56370,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/posts\/51946\/revisions\/56370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media\/48632"}],"wp:attachment":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media?parent=51946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/categories?post=51946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/tags?post=51946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}