{"id":80699,"date":"2026-01-07T12:33:31","date_gmt":"2026-01-07T11:33:31","guid":{"rendered":"https:\/\/www.humanlevel.com\/seo\/digital-pr-y-estrategia-de-marca"},"modified":"2026-01-26T09:34:22","modified_gmt":"2026-01-26T08:34:22","slug":"digital-pr-brand-strategy","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/seo\/digital-pr-brand-strategy","title":{"rendered":"Digital PR and brand strategy"},"content":{"rendered":"<p><div class=\"row\"><div class=\"col section1\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section1_col1 col-12\"><div class=\"mb-4\"><\/p>\n<div class=\"section1_p1 estilo_titulo_seccion\">\n<h2>Authority and findability in the age of AI<\/h2>\n<\/div>\n<div class=\"section1_p2 estilo_contenido_5\"><span id=\"p1\"> Mentions in specialized media and editorial coverage are signals of authority that Google, ChatGPT, Gemini and other AI platforms value for recommending your brand. But getting them requires more than sending generic press releases. We create newsworthy stories, establish genuine relationships with relevant journalists and media, and build your reputation as an authoritative source in your industry. <\/span><\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row vc_custom_1675958803271\" style=\"background-color: #f9f9fb !important;\" ><div class=\"col section2\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section2_col1 col-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_col1_p1 estilo_contenido_4\">Why invest in Digital PR?<\/div>\n<div class=\"section2_col1_p2 estilo_titulo_seccion\">\n<h2>Authority, visibility and trust across all channels<\/h2>\n<\/div>\n<p><\/div><\/div><div class=\"col-md-6 section2_col2 col-12 col-md-12 col-lg-6 estilo_contenido_2\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_lista\">\n<ul>\n<li>Appear where AIs search for sources<\/li>\n<li>Improve your natural link profile<\/li>\n<li>Expand your multichannel presence<\/li>\n<li>Control your narrative<\/li>\n<\/ul>\n<\/div>\n<p><\/div><div class=\"mb-4\"><\/p>\n<div id=\"empezar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">START NOW<\/a><\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section3\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section3_f1\"><div class=\"mb-4\"><\/p>\n<div class=\"section3_f1_p1 estilo_contenido_4\">What is Digital PR?<\/div>\n<div class=\"section3_f1_p2 estilo_titulo_seccion\">\n<h2>What our service includes<\/h2>\n<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col-md-2 col-sm-4 section3_f2_col1 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/user-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Analysis of the searcher persona and customer journey<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We identify where your target audience looks for information: which media they read, which influencers they follow, which podcasts they listen to and which platforms they trust to make decisions.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f2_col2 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/target-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Presence audit and opportunities<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We analyze your current media visibility, competitor benchmarking and coverage gaps. We identify opportunities for authority in your industry.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f2_col3 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/book-open-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>News content strategy<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We transform your data, expertise and assets into stories that the media want to cover: proprietary research, industry trend analysis, thought leadership and valuable resources.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col1 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/briefcase-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Media Relations Management<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We build and maintain relationships with journalists, editors and specialized media. We identify tier 1, 2 and 3 media according to authority and audience.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col2 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/trending-up-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Content outreach campaigns<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We execute customized campaigns: data-driven PR, newsjacking, strategic launches, collaborations with content creators and reactive PR.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col3 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/search-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Reputation monitoring and management<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Real-time tracking of brand mentions, sentiment analysis, share of voice vs. competitors and crisis response protocol.<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section5\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section5_col1 col-12 col-sm-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"p1 estilo_contenido_4\">Our process<\/div>\n<div class=\"p2 estilo_titulo_seccion\">\n<h2>Here&#8217;s what it&#8217;s like to work with us<\/h2>\n<\/div>\n<div class=\"p3 estilo_contenido_5\">We work in an integrated way with your team and our SEO consultants to maximize the impact of each mention on your authority and findability.<\/div>\n<p><\/div><\/div><div class=\"col-md-6 section5_col2 col-12 col-sm-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section5_lista\">\n<ol id=\"lista_proceso\">\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Analysis and strategy<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We study your audience, competitors and coverage opportunities. We define objectives, key messages and quarterly roadmap.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Relationship building<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We identify and contact relevant journalists, media and influencers. We build sustainable relationships, not spam press releases.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Creation and distribution<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We develop newsworthy content and customized campaigns. Strategic pitching adapted to each media and journalist.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Measurement and optimization<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">KPI tracking: mentions achieved (with and without links), media quality, referred traffic, DA evolution and presence in AI Overviews.<\/div>\n<div class=\"p1 estilo_contenido_2\"><\/div>\n<\/li>\n<\/ol>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section_faqs\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section_faqs_col1 col-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_titulo_seccion p1\">\n<h2>Frequently Asked Questions<\/h2>\n<\/div>\n<div class=\"estilo_contenido_5 p2\">Do you have a question we haven&#8217;t answered? Do not hesitate to contact us.<\/div>\n<div id=\"contactar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">CONTACT<\/a><\/div>\n<p><\/div><\/div><\/div><div class=\"accordion mb-4\" id=\"accordion1\"> <div class=\"card mt-3\">\r\n <h3 class=\"card-header\" data-toggle=\"collapse\" data-target=\"#t1677151007435-c195419e-b77660fe-3539b58c-0cfb\">\r\n How does Digital PR relate to SEO? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007435-c195419e-b77660fe-3539b58c-0cfb\" class=\"collapse show\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Digital PR is complementary to traditional SEO. While SEO optimizes your website to be found, Digital PR amplifies your authority by getting natural mentions and links from media outlets, specialized blogs and platforms where your audience searches for information. These authority signals improve your E-E-A-T and increase the likelihood that AI platforms like ChatGPT or Google AI Overviews will cite you as a reliable source.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677151007493-c90f1a18-d2f060fe-3539b58c-0cfb\">\r\n Do you guarantee publications in specific media? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007493-c90f1a18-d2f060fe-3539b58c-0cfb\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">We do not guarantee publications in specific media because we work exclusively with genuine editorial coverage, we never buy media links unless requested by the client. What we do guarantee is a professional strategy based on valuable newsworthy content, genuine relationships with journalists and customized campaigns. Our goal is to get editorial mentions that meet Google&#8217;s guidelines and bring real value to your authority.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677601713656-114beb83-e81a60fe-3539b58c-0cfb\">\r\n How long does it take to see results? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677601713656-114beb83-e81a60fe-3539b58c-0cfb\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Digital PR is a medium to long-term strategy. First mentions can be achieved in 1-2 months, but building strong media relationships and cumulative impact on authority requires a 6-12 month horizon. The benefit is long-lasting: each quality mention continues to add value to your brand indefinitely.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677601728022-00e22fae-d48a60fe-3539b58c-0cfb\">\r\n Do you work only with general media or also with specialized media? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677601728022-00e22fae-d48a60fe-3539b58c-0cfb\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">We prioritize specialized media in your sector because they are the ones your target audience reads and the ones that provide the greatest topical authority. We work with a three-tier strategy: tier 1 media (mass reach), tier 2 (sector specialized) and tier 3 (niche and regional). The mix depends on your objectives and where your searcher persona is.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div><script type=\"application\/ld+json\">\r\n            {\r\n            \"@context\": \"https:\/\/schema.org\",\r\n            \"@type\": \"FAQPage\",\r\n            \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How does Digital PR relate to SEO?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"\nDigital PR is complementary to traditional SEO. While SEO optimizes your website to be found, Digital PR amplifies your authority by getting natural mentions and links from media outlets, specialized blogs and platforms where your audience searches for information. 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The mix depends on your objectives and where your searcher persona is.\n\"}}]}<\/script> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1736755794327-79c402dc-0265\">\r\n What is Human Level's point of differentiation? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1736755794327-79c402dc-0265\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Our advantage is the integration with 20 years of experience in SEO and findability. We don&#8217;t just get mentions: we analyze the real search behavior of your audience (searcher persona), identify all channels where they search for information (not just traditional media), and measure the impact of each mention on your authority, qualified traffic and presence in AI platforms. We connect Digital PR with SEO strategy and AI positioning in an integral way.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Service\",\n  \"serviceType\": \"Digital PR and brand strategy\",\n  \"provider\": {\n    \"@type\": \"Organization\",\n    \"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/#organization\"\n  },\n  \"areaServed\": {\n    \"@type\": \"Continent\",\n    \"name\": \"Europe\"\n  }\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n\t\"@context\":\"http:\\\/\\\/schema.org\",\n\t\"@type\":\"Organization\",\n    \"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/#organization\",\n    \"name\":\"Human Level\",\n    \"address\": {\n  \t\"@type\": \"PostalAddress\",\n  \t\"streetAddress\": \"Calle Arcadi Blasco, 20\",\n  \t\"addressLocality\": \"Sant Joan d'Alacant\",\n  \t\"addressRegion\": 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