{"id":80561,"date":"2025-12-01T17:27:12","date_gmt":"2025-12-01T16:27:12","guid":{"rendered":"https:\/\/www.humanlevel.com\/about-us\/team\/belen-amaro"},"modified":"2026-02-12T13:17:11","modified_gmt":"2026-02-12T12:17:11","slug":"belen-amaro","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/about-us\/team\/belen-amaro","title":{"rendered":"Bel\u00e9n Amaro"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#Professionally\">Professionally<\/a><\/li><li><a href=\"#On_a_personal_level\">On a personal level<\/a><\/li><li><a href=\"#Articles_written_by_Belen\">Articles written by Bel\u00e9n<\/a><ul><li><a href=\"#Thought_leadership\">Thought leadership<\/a><\/li><li><a href=\"#Human_Level_to_conduct_an_international_study_on_geoTLD_domain_visibility_funded_by_ICANN\">Human Level to conduct an international study on geoTLD domain visibility funded by ICANN<\/a><\/li><li><a href=\"#Fernando_Macia_closes_2025_speaking_about_AI_and_findability_in_San_Sebastian\">Fernando Maci\u00e1 closes 2025 speaking about AI and findability in San Sebasti\u00e1n<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<p><div class=\"row\"><div class=\"col-md-6 align-self-center order-1 order-md-0\"><div class=\"row mb-4\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_contador\">Bel\u00e9n Amaro<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<div class=\"cargo_equipo\">Digital PR and Brand Specialist<\/div>\n<p><\/div><div class=\"mb-4\"><ul class=\"social_icons\"><li><a href=\"https:\/\/bamaropajuelo.wixsite.com\/belenamaro\" =\"\" target=\" _blank\" =\"\" class=\"chain link\"><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/bel%C3%A9n-amaro-pajuelo\/\" =\"\" target=\" _blank\" =\"\" class=\"linkedin\"><\/a><\/li><\/ul><\/div><\/div><div class=\"col-md-4 \"><\/div><\/div><\/div><div class=\"col-md-6 \"><div class=\"mb-4\"><img loading=\"lazy\" decoding=\"async\" class=\"foto_ficha aligncenter wp-image-36344 size-medium\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/belen-amaro-5.jpg\" alt=\"Photograph o Bel\u00e9n Amaro, digital pr and brand specialist\" width=\"300\" height=\"300\" \/><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:20px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col destacado_ficha\"><div class=\"row mb-4\"><div class=\"col-md-6 \"><div class=\"mb-4\"><\/p>\n<div class=\"destacado_ficha\">\n<p><strong>EXPERIENCE<\/strong><br \/>\nSince 2020 in editorial and strategic media relations<\/p>\n<p><strong>SPECIALTY<\/strong><br \/>\nCopywriting, digital PR and brand strategy<\/p>\n<\/div>\n<p><\/div><\/div><div class=\"col-md-6 \"><div class=\"mb-4\"><\/p>\n<div class=\"destacado_ficha\">\n<p><strong>QUALIFICATION<\/strong><br \/>\nDouble degree in Journalism and Audiovisual Communication<\/p>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:20px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:20px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<h2 class=\"titulo_seccion_ficha\"><span id=\"Professionally\"><strong>Professionally<\/strong><\/span><\/h2>\n<p><\/div><div class=\"mb-4\">When I was 10 years old, I was given a digital camera and, without knowing it, I was also given my future. I studied a double degree in Journalism and Audiovisual Communication at Carlos III University of Madrid. Cinema captivated me, but journalism is what ultimately won me over.<\/p>\n<p>During my university years, I gained experiences that, in hindsight, led me to where I am today: I wrote for digital newspapers, managed social media and SEO, worked as a reporter for Extremadura\u2019s regional TV network, and created content for entertainment programs at Netflix and Mediaset.<\/p>\n<p>My next chapter was at RTVE, where I spent more than five years in the Press Office. There I learned what textbooks don\u2019t teach: how to build relationships with the media, what makes a message truly newsworthy, and how to protect a brand\u2019s reputation. I covered press conferences, award ceremonies and events such as the Benidorm Fest and the FestVal in Vitoria, interviewed high-profile figures, and produced corporate videos voiced by me. It was a masterclass in strategy, pace and professional judgment.<\/p>\n<p>Writing is part of who I am. I deeply believe in the power of words: those that inform, those that move, and those that build. That\u2019s why I\u2019ve continued training in copywriting, voiceover, presenting, digital content creation and layout.<\/p>\n<p>Today, in the field of digital PR and brand strategy, I\u2019ve found the place where everything converges: creativity, research, public relations and storytelling. My goal is both simple and ambitious \u2014 to help brands become stories worth telling.<\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<h2 class=\"titulo_seccion_ficha\"><span id=\"On_a_personal_level\"><strong>On a personal level<\/strong><\/span><\/h2>\n<p><\/div><div class=\"mb-4\"><\/p>\n<p data-start=\"1863\" data-end=\"2026\">Extremaduran, family-oriented and in love with animals. If it were up to me, I\u2019d have a zoo at home \u2014 starting with Pompier, my kitten rescued from a fire station.<\/p>\n<p data-start=\"1863\" data-end=\"2026\">I love eating, traveling and trying new flavors \u2014 not even the insects in Thailand scared me off! I also find happiness in the little things: a countryside barbecue with family, a beer in the sun with friends, a good thriller in my hands or a Disney movie \u2014 yes, I\u2019m very sentimental.<\/p>\n<p data-start=\"1863\" data-end=\"2026\">I\u2019m currently learning to crochet, a craft that has always been present at home and that connects me to my grandmother and my mother.<\/p>\n<p><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:40px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<h2 class=\"titulo_seccion_ficha\"><span id=\"Articles_written_by_Belen\"><strong>Articles written by Bel\u00e9n<\/strong><\/span><\/h2>\n<p><\/div><div class=\"mb-4\">\t<div>\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-md-12\">\r\n\t\t\t\r\n <hr>\r\n\t\t\t\t<main class=\"row filaBlog\">\r\n\t\t\t\t\r\n<div class=\"col-md-12 hl-border-bottom\">\r\n<article class=\"card mb-3\" id=\"post-81210\" class=\"post-81210 dicmarketing type-dicmarketing status-publish format-standard has-post-thumbnail hentry letra-t area-digital-pr entry\">\r\n <div class=\"row align-items-center\">\r\n\r\n <div class=\"articulo_col1 col-12 col-sm-12 col-md-12 col-lg-9 col-xl-9\">\r\n <div class=\"entry-title\"><a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-glossary\/digital-pr\">Digital PR<\/a><\/div>\r\n <div class=\"card-body\">\r\n <h3 class=\"card-title\"><span id=\"Thought_leadership\"><a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/thought-leadership\">Thought leadership<\/a><\/span><\/h3>\r\n <div class=\"card-text\"><p>Thought leadership is the recognition as an authoritative voice in your sector, earned through years of valuable contributions and deep knowledge. Unlike a personal brand, which is built with content strategy, thought leadership is demonstrated with practical experience, original analysis, and consistent contributions that the market recognizes naturally.<\/p>\n<\/div>\r\n \r\n <div class=\"card-text-small\">\r\n <ul class=\"list-post\"><li><span class=\"screen-reader-text\"><\/span><span class=\"author vcard\"> <a class=\"url fn n\" href=\"\/sobre-nosotros\/equipo\/belen-amaro\">Bel\u00e9n Amaro<\/a><\/span><\/li><li>&nbsp;|&nbsp;<\/li><li>Published on <time class=\"entry-date published\" datetime=\"2026-02-09\">09\/02\/2026<\/time><\/li><\/ul> <\/div>\r\n \r\n <\/div>\r\n <\/div>\t\t\t\r\n <div class=\"articulo_col2 col-0 col-sm-0 col-md-0 col-lg-3 col-xl-3 imgBlog\">\r\n \t\r\n\t\t\t<figure class=\"post-thumbnail\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/thought-leader.jpg\" class=\"img-fluid wp-post-image\" alt=\"Though leadership - portada\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/thought-leader.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/thought-leader-150x150.jpg 150w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\r\n\t\t\t<\/figure>\r\n\t\r\n\t\t\t\t <\/div>\r\n <\/div>\r\n<\/article>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><div class=\"col-md-12 hl-border-bottom\">\r\n<article class=\"card mb-3\" id=\"post-80729\" class=\"post-80729 post type-post status-publish format-standard has-post-thumbnail hentry category-news entry\">\r\n <div class=\"row align-items-center\">\r\n\r\n <div class=\"articulo_col1 col-12 col-sm-12 col-md-12 col-lg-9 col-xl-9\">\r\n <div class=\"entry-title\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/news\" rel=\"category tag\">News<\/a><\/div>\r\n <div class=\"card-body\">\r\n <h3 class=\"card-title\"><span id=\"Human_Level_to_conduct_an_international_study_on_geoTLD_domain_visibility_funded_by_ICANN\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/news\/human-level-to-conduct-an-international-study-on-geotld-domain-visibility-funded-by-icann\">Human Level to conduct an international study on geoTLD domain visibility funded by ICANN<\/a><\/span><\/h3>\r\n <div class=\"card-text\"><p>Human Level will conduct an international study funded by ICANN on the visibility of geoTLD domains in traditional search engines and AI platforms. A pioneering investigation using open-source methodology will analyze whether these geographic and cultural domains face disadvantages compared to generic extensions like .com.<\/p>\n<\/div>\r\n \r\n <div class=\"card-text-small\">\r\n <ul class=\"list-post\"><li><span class=\"screen-reader-text\"><\/span><span class=\"author vcard\"> <a class=\"url fn n\" href=\"\/sobre-nosotros\/equipo\/belen-amaro\">Bel\u00e9n Amaro<\/a><\/span><\/li><li>&nbsp;|&nbsp;<\/li><li>Published on <time class=\"entry-date published\" datetime=\"2025-12-18\">18\/12\/2025<\/time><\/li><\/ul> <\/div>\r\n \r\n <\/div>\r\n <\/div>\t\t\t\r\n <div class=\"articulo_col2 col-0 col-sm-0 col-md-0 col-lg-3 col-xl-3 imgBlog\">\r\n \t\r\n\t\t\t<figure class=\"post-thumbnail\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"272\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/icann.jpg\" class=\"img-fluid wp-post-image\" alt=\"Estudio dominios geoTLD\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/icann.jpg 272w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/icann-150x150.jpg 150w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\r\n\t\t\t<\/figure>\r\n\t\r\n\t\t\t\t <\/div>\r\n <\/div>\r\n<\/article>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><div class=\"col-md-12 hl-border-bottom ultimo\">\r\n<article class=\"card mb-3\" id=\"post-81233\" class=\"post-81233 post type-post status-publish format-standard has-post-thumbnail hentry category-news entry\">\r\n <div class=\"row align-items-center\">\r\n\r\n <div class=\"articulo_col1 col-12 col-sm-12 col-md-12 col-lg-9 col-xl-9\">\r\n <div class=\"entry-title\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/news\" rel=\"category tag\">News<\/a><\/div>\r\n <div class=\"card-body\">\r\n <h3 class=\"card-title\"><span id=\"Fernando_Macia_closes_2025_speaking_about_AI_and_findability_in_San_Sebastian\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/news\/fernando-macia-ia-encontrabilidad-san-sebastian\">Fernando Maci\u00e1 closes 2025 speaking about AI and findability in San Sebasti\u00e1n<\/a><\/span><\/h3>\r\n <div class=\"card-text\"><p>El pasado 11 de diciembre, Fernando Maci\u00e1 particip\u00f3 en el Foro IA aplicada a la Web en San Sebasti\u00e1n, organizado por SPRI Enpresa Digitala y Mondragon Unibertsitatea. En su ponencia &#8220;Encontrabilidad: c\u00f3mo la IA redefine la b\u00fasqueda online&#8221;, abord\u00f3 la transici\u00f3n del modelo tradicional de b\u00fasqueda basado en clics hacia un ecosistema donde las respuestas directas son el nuevo objetivo. <\/p>\n<\/div>\r\n \r\n <div class=\"card-text-small\">\r\n <ul class=\"list-post\"><li><span class=\"screen-reader-text\"><\/span><span class=\"author vcard\"> <a class=\"url fn n\" href=\"\/sobre-nosotros\/equipo\/belen-amaro\">Bel\u00e9n Amaro<\/a><\/span><\/li><li>&nbsp;|&nbsp;<\/li><li>Published on <time class=\"entry-date published\" datetime=\"2025-12-15\">15\/12\/2025<\/time><\/li><\/ul> <\/div>\r\n \r\n <\/div>\r\n <\/div>\t\t\t\r\n <div class=\"articulo_col2 col-0 col-sm-0 col-md-0 col-lg-3 col-xl-3 imgBlog\">\r\n \t\r\n\t\t\t<figure class=\"post-thumbnail\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"272\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/foro-ia.jpg\" class=\"img-fluid wp-post-image\" alt=\"Foro IA\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/foro-ia.jpg 272w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/foro-ia-150x150.jpg 150w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\r\n\t\t\t<\/figure>\r\n\t\r\n\t\t\t\t <\/div>\r\n <\/div>\r\n<\/article>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><div class=\"verTodos\"><button class=\"btn btn-hlc btn-hlc-light\" onclick=\"location.href='\/en\/author\/belen';\" \/>VIEW ALL<\/a><\/div>\r\n <\/main>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:40px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Person\",\n  \"name\": \"Bel\u00e9n Amaro\",\n  \"jobTitle\": \"Digital PR and Brand Specialist\",\n  \"description\": \"Bel\u00e9n, a double graduate in Journalism and Audiovisual Communication from UC3M, discovered her vocation at the age of 10, when a digital camera came into her hands. 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