{"id":71544,"date":"2024-12-16T13:47:17","date_gmt":"2024-12-16T12:47:17","guid":{"rendered":"https:\/\/www.humanlevel.com\/seo\/aso"},"modified":"2026-04-14T09:55:54","modified_gmt":"2026-04-14T07:55:54","slug":"aso","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/seo\/aso","title":{"rendered":"ASO"},"content":{"rendered":"\n<section class=\"section-spacing\">\n<h2 class=\"gb-text\">Position your app where it really matters<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">In a marketplace with millions of apps, standing out in app stores is not optional \u2013 it\u2019s crucial to success. Our App Store Optimization (ASO) service uses data-driven strategies and up-to-date best practices to increase your app\u2019s visibility, increase organic downloads and reduce the cost of user acquisition.<\/p>\n<\/section>\n\n\n\n<section class=\"section-spacing rounded-xlg cta\">\n<div class=\"col40\">\n<p class=\"gb-text tp-abovetitle\">Why invest in ASO?<\/p>\n\n\n\n<h2 class=\"gb-text\">Boost your app\u2019s growth<\/h2>\n<\/div>\n\n\n\n<div class=\"col60\">\n<ul class=\"tp-body-bold cta-list\">\n<li class=\"gb-text\">Increase your organic visibility<\/li>\n\n\n\n<li class=\"gb-text\">Reduce acquisition costs<\/li>\n\n\n\n<li class=\"gb-text\">Improve in-store conversions<\/li>\n\n\n\n<li class=\"gb-text\">Measurable results from the first month<\/li>\n<\/ul>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<p class=\"gb-text tp-abovetitle\">What is the ASO service about?<\/p>\n\n\n\n<h2 class=\"gb-text\">What our service includes<\/h2>\n\n\n\n<ul class=\"service-features-3col\">\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M12 15C15.866 15 19 11.866 19 8C19 4.13401 15.866 1 12 1C8.13401 1 5 4.13401 5 8C5 11.866 8.13401 15 12 15Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M8.21 13.8909L7 23.0009L12 20.0009L17 23.0009L15.79 13.8809\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Competitive analysis<\/h3>\n\n\n\n<p class=\"gb-text\">Exhaustive study of keywords, metadata and promotion strategies of the referents in your category to identify differentiation opportunities.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M14 2H6C5.46957 2 4.96086 2.21071 4.58579 2.58579C4.21071 2.96086 4 3.46957 4 4V20C4 20.5304 4.21071 21.0391 4.58579 21.4142C4.96086 21.7893 5.46957 22 6 22H18C18.5304 22 19.0391 21.7893 19.4142 21.4142C19.7893 21.0391 20 20.5304 20 20V8L14 2Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M14 2V8H20\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M16 13H8\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M16 17H8\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M10 9H9H8\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Metadata optimization<\/h3>\n\n\n\n<p class=\"gb-text\">Refinement of the title, subtitle, description and keywords to maximize the impact on search algorithms.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M21 10C21 17 12 23 12 23C12 23 3 17 3 10C3 7.61305 3.94821 5.32387 5.63604 3.63604C7.32387 1.94821 9.61305 1 12 1C14.3869 1 16.6761 1.94821 18.364 3.63604C20.0518 5.32387 21 7.61305 21 10Z\"><\/path>\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M12 13C13.6569 13 15 11.6569 15 10C15 8.34315 13.6569 7 12 7C10.3431 7 9 8.34315 9 10C9 11.6569 10.3431 13 12 13Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Localized ASO<\/h3>\n\n\n\n<p class=\"gb-text\">Linguistic and cultural adaptation of all elements for each target market, ensuring local relevance.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M19.82 2H4.18C2.97602 2 2 2.97602 2 4.18V19.82C2 21.024 2.97602 22 4.18 22H19.82C21.024 22 22 21.024 22 19.82V4.18C22 2.97602 21.024 2 19.82 2Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M7 2V22\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 2V22\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M2 12H22\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M2 7H7\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M2 17H7\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 17H22\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 7H22\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Visual optimization<\/h3>\n\n\n\n<p class=\"gb-text\">Analysis and recommendations for icon, screenshots and promotional videos based on A\/B testing.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M23 6L13.5 15.5L8.5 10.5L1 18\"><\/path>\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 6H23V12\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Increased visibility<\/h3>\n\n\n\n<p class=\"gb-text\">Generating content across owned and third-party channels to attract and convert app users.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M22 12H18L15 21L9 3L6 12H2\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Ranking tracking<\/h3>\n\n\n\n<p class=\"gb-text\">Continuous position monitoring by keyword and category, with periodic performance reports.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"section-spacing roadmap-section\">\n<div>\n<p class=\"gb-text tp-abovetitle\">Our process<\/p>\n\n\n\n<h2 class=\"gb-text\">That\u2019s what it\u2019s like to work with us<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">We will work together with fluid, transparent and close communication.<\/p>\n<\/div>\n\n\n\n<ol class=\"roadmap-list\">\n<li>\n<span class=\"gb-text roadmap-number\">1<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Initial audit<\/h3>\n\n\n\n<p class=\"gb-text\">We evaluate the current state of your app, analyze key metrics and define specific positioning objectives.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">2<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Strategic development<\/h3>\n\n\n\n<p class=\"gb-text\">We create a customized strategy based on keyword research, competitive analysis and market opportunities.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">3<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Guidance throughout implementation<\/h3>\n\n\n\n<p class=\"gb-text\">We provide prioritized optimizations along with implementation support, monitoring the impact in real time and adjusting as needed.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">4<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Continuous improvement<\/h3>\n\n\n\n<p class=\"gb-text\">We refine the strategy on a monthly basis based on performance data and market evolution. We create a strategic calendar of content updates to maintain growth momentum.<\/p>\n<\/li>\n<\/ol>\n<\/section>\n\n\n\n<section class=\"section-spacing faq-section\">\n<div>\n<h2 class=\"gb-text\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle gb-text-68673e82\">Do you have a question we haven\u2019t answered? Do not hesitate to contact us.<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Contact<\/a>\n<\/div>\n\n\n\n<div class=\"gb-accordion faq-accordion\" data-transition=\"slide\">\n<div class=\"gb-accordion__item faq-accordion-item gb-accordion__item-open\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle faq-accordion-toggle tp-body-bold gb-block-is-current\" id=\"gb-accordion-toggle-e3406046\">\n<h3 class=\"gb-text\">Is implementation of the changes part of the service?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-641d67e9\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-a35844c5\">\n<div class=\"faq-accordion-answer\">\n<p>We provide all the optimized elements ready to implement, along with detailed implementation guides. Technical implementation can be done by your team or we can coordinate with them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-432626be\">\n<h3 class=\"gb-text\">What if I already have positioned keywords?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-06807bd1\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-c4b0b980\">\n<div class=\"faq-accordion-answer\">\n<p>Our strategy preserves and builds on your existing rankings. We make a careful transition to maintain ranking on valuable keywords while expanding your visibility.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-396bbaf8\">\n<h3 class=\"gb-text\">How often are optimizations updated?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-a6a29b98\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-b31d8e0d\">\n<div class=\"faq-accordion-answer\">\n<p>We make minor adjustments weekly based on performance data. Major content updates are scheduled monthly, aligned with your release calendar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-c0955093\">\n<h3 class=\"gb-text\">For which application stores do you offer the service?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-89f13316\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-dd126810\">\n<div class=\"faq-accordion-answer\">\n<p>We analyze and provide recommendations for the Android app store on Google Play and the Apple App Store. We use tools that allow us to track your app\u2019s ranking on both platforms.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Position your app where it really matters In a marketplace with millions of apps, standing out in app stores&#8230;<\/p>\n","protected":false},"author":50,"featured_media":89514,"parent":51486,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-71544","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASO Agency | Human Level<\/title>\n<meta name=\"description\" content=\"We position your application in the main application stores: Google Play for Android and Apple App Store. 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