{"id":58368,"date":"2025-01-21T09:43:05","date_gmt":"2025-01-21T08:43:05","guid":{"rendered":"https:\/\/www.humanlevel.com\/sectors\/banca-seguros"},"modified":"2026-01-26T09:15:53","modified_gmt":"2026-01-26T08:15:53","slug":"banking-insurance","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/industries\/banking-insurance","title":{"rendered":"SEO for banking and insurance"},"content":{"rendered":"<p><div class=\"row\"><div class=\"col section1\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section1_col1 col-12\"><div class=\"mb-4\"><\/p>\n<div class=\"section1_p1 estilo_titulo_seccion\">\n<h2>Specialized SEO for the financial sector<\/h2>\n<\/div>\n<div class=\"section1_p2 estilo_contenido_5\">\n<p>In the competitive financial sector, SEO requires a specialized approach that is able to achieve online visibility while respecting the strict regulatory framework. Our consultants know how to work in coordination with the product, marketing and compliance teams of financial institutions and insurance companies to design effective SEO strategies without compromising the legal and reputational aspects of the sector.<\/p>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row vc_custom_1675958803271\" style=\"background-color: #f9f9fb !important;\" ><div class=\"col section2\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section2_col1 col-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_col1_p1 estilo_contenido_4\"><span class=\"notion-enable-hover\" data-token-index=\"0\">Why invest in SEO?<\/span><\/div>\n<div class=\"section2_col1_p2 estilo_titulo_seccion\">\n<h2>Optimization that generates trust and conversions<\/h2>\n<\/div>\n<p><\/div><\/div><div class=\"col-md-6 section2_col2 col-12 col-md-12 col-lg-6 estilo_contenido_2\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_lista\">\n<ul>\n<li>SEO recommendations tailored to the industry<\/li>\n<li>Content for transactional and informational searches<\/li>\n<li>Flexible recommendations and proactive search for alternatives<\/li>\n<li>Increased qualified traffic and conversion<\/li>\n<\/ul>\n<\/div>\n<p><\/div><div class=\"mb-4\"><\/p>\n<div id=\"empezar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">START NOW<\/a><\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section3\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section3_f1\"><div class=\"mb-4\"><\/p>\n<div class=\"section3_f1_p1 estilo_contenido_4\">What is banking and insurance SEO?<\/div>\n<div class=\"section3_f1_p2 estilo_titulo_seccion\">\n<h2>What our service includes<\/h2>\n<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col-md-2 col-sm-4 section3_f2_col1 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/check-square-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Specialized SEO audit<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Comprehensive assessment of current and potential digital assets with recommendations that are tailored to specific industry requirements.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f2_col2 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/edit-3-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Flexible content strategy<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Suggestions for content creation and optimization, always respecting legal limitations and adapted to the communication style and brand guidelines of each company.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f2_col3 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/briefcase-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Business impact oriented<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Improvement of financial product pages and generation of new content aimed to attract qualified traffic and improve conversion rates.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col1 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/tool-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Structured data<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Recommendations for the implementation of specific structured data markup related to financial products and insurance.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col2 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icon-3.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Competitive monitoring<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Proactive monitoring of competitors to alert to new strategies, neutralize them and identify new visibility opportunities.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col3 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/file-text-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Detailed documentation<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We present detailed analysis and specifications, and provide support and oversight so that product, content and compliance teams can easily implement our recommendations.<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section5\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section5_col1 col-12 col-sm-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"p1 estilo_contenido_4\">Our process<\/div>\n<div class=\"p2 estilo_titulo_seccion\">\n<h2>That&#8217;s what it&#8217;s like to work with us<\/h2>\n<\/div>\n<div class=\"p3 estilo_contenido_5\"><span class=\"notion-enable-hover\" data-token-index=\"0\">We will work together with fluid, transparent and close communication.<\/span><\/div>\n<p><\/div><\/div><div class=\"col-md-6 section5_col2 col-12 col-sm-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section5_lista\">\n<ol id=\"lista_proceso\">\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Initial audit<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We evaluate your site by identifying the main problems and opportunities for improvement.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Customized strategy<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We develop a visibility plan that we submit for validation to the different teams &#8211; technical, product, legal &#8211; for approval or assessment of alternatives.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Coordinated implementation<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We work closely with internal teams to implement the approved optimizations, monitoring their implementation.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Continuous monitoring<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We monitor the impact of the various improvements to assess progress and adopt alternative measures when necessary.<\/div>\n<div class=\"p1 estilo_contenido_2\"><\/div>\n<\/li>\n<\/ol>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row vc_custom_1676554029519\" style=\"background-color: #f9f9fb !important;\" ><div class=\"col section_clientes\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section_clientes_f1\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_5\">They have already trusted us<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col-md-2 col-sm-4 section_clientes_f2_col1 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"112\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/santander.jpg\" class=\"img-fluid\" alt=\"Banco Santander\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-2 col-sm-4 section_clientes_f2_col2 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"72\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/reale-logo.jpg\" class=\"img-fluid\" alt=\"Reale Seguros\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-2 col-sm-4 section_clientes_f2_col3 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"105\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/getnet.jpg\" class=\"img-fluid\" alt=\"Getnet\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-2 col-sm-4 section_clientes_f2_col4 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"105\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/punto-seguro.jpg\" class=\"img-fluid\" alt=\"Logo Punto Seguro\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section_faqs\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section_faqs_col1 col-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_titulo_seccion p1\">\n<h2>Frequently Asked Questions<\/h2>\n<\/div>\n<div class=\"estilo_contenido_5 p2\">Do you have a question we haven&#8217;t answered? Do not hesitate to contact us.<\/div>\n<div id=\"contactar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">CONTACT<\/a><\/div>\n<p><\/div><\/div><\/div><div class=\"accordion mb-4\" id=\"accordion1\"> <div class=\"card mt-3\">\r\n <h3 class=\"card-header\" data-toggle=\"collapse\" data-target=\"#t1677151007435-c195419e-b77660fe-35399666-7cf6\">\r\n How do you work with compliance teams? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007435-c195419e-b77660fe-35399666-7cf6\" class=\"collapse show\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">We provide detailed documentation of our SEO recommendations to facilitate their review by technical, product or compliance teams. We work iteratively, adapting our proposals according to your feedback and proposing alternatives when required.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677151007493-c90f1a18-d2f060fe-35399666-7cf6\">\r\n Can you optimize specific financial product pages? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007493-c90f1a18-d2f060fe-35399666-7cf6\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Yes, we have experience optimizing product pages such as mortgages, insurance, credit, loans, cards, investments or bank accounts. We provide recommendations that different teams can adapt according to their needs.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677601713656-114beb83-e81a60fe-35399666-7cf6\">\r\n What if SEO optimization clashes with regulatory requirements? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677601713656-114beb83-e81a60fe-35399666-7cf6\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">We work to find alternative solutions that guarantee the same results while respecting regulatory constraints. Our experience allows us to propose multiple options for each objective.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677601728022-00e22fae-d48a60fe-35399666-7cf6\">\r\n How often do you review and update the optimizations? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677601728022-00e22fae-d48a60fe-35399666-7cf6\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">We perform monthly reviews according to the indicators of the tracking panel in Looker Studio. We also adapt to internal dynamics of new product or service launches, market trends or seasonal demand patterns.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div><script type=\"application\/ld+json\">\r\n            {\r\n            \"@context\": \"https:\/\/schema.org\",\r\n            \"@type\": \"FAQPage\",\r\n            \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How do you work with compliance teams?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"\nWe provide detailed documentation of our SEO recommendations to facilitate their review by technical, product or compliance teams. 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