{"id":58049,"date":"2024-10-02T14:46:04","date_gmt":"2024-10-02T12:46:04","guid":{"rendered":"https:\/\/www.humanlevel.com\/about-us\/team\/guillermo-fernandez"},"modified":"2025-06-19T10:15:49","modified_gmt":"2025-06-19T08:15:49","slug":"guillermo-fernandez","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/about-us\/team\/guillermo-fernandez","title":{"rendered":"Guillermo Fernandez"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#Professionally\">Professionally<\/a><\/li><li><a href=\"#On_a_personal_level\">On a personal level<\/a><ul><li><a href=\"#New_API_in_Chrome_for_soft_navigations\">New API in Chrome for \u201csoft navigations\u201d<\/a><\/li><li><a href=\"#ChatGPT_Bing_and_Google_Will_SEO_still_matter\">ChatGPT, Bing, and Google: Will SEO still matter?<\/a><\/li><li><a href=\"#This_is_how_Google_could_see_your_website_thanks_to_AI\">This is how Google could see your website thanks to AI<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<p><div class=\"row\"><div class=\"col-md-6 align-self-center order-1 order-md-0\"><div class=\"row mb-4\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_contador\">Guillermo Fernandez<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<div class=\"cargo_equipo\">Technical SEO Consultant<\/div>\n<p><\/div><div class=\"mb-4\"><ul class=\"social_icons\"><li><a href=\"https:\/\/www.guillermofr.com\" =\"\" target=\" _blank\" =\"\" class=\"chain link\"><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/guillermo-fernandez-ruiz\/\" =\"\" target=\" _blank\" =\"\" class=\"linkedin\"><\/a><\/li><\/ul><\/div><\/div><div class=\"col-md-4 \"><\/div><\/div><\/div><div class=\"col-md-6 \"><div class=\"mb-4\"><img loading=\"lazy\" decoding=\"async\" class=\"foto_ficha aligncenter wp-image-36344 size-medium\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/guillermo-fernandez.jpg\" alt=\"Photograph by Guillermo Fernandez, Technical SEO Consultant\" width=\"300\" height=\"300\" \/><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:20px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col destacado_ficha\"><div class=\"row mb-4\"><div class=\"col-md-6 \"><div class=\"mb-4\"><\/p>\n<div class=\"destacado_ficha\">\n<p><strong>EXPERIENCE<\/strong><br \/>\nFrom 2014 to 2019 in Web Development and SEO<br \/>\nFrom 2019 to 2023 as Community Manager<br \/>\nSince 2023 in Technical SEO<\/p>\n<p><strong>SPECIALTY<\/strong><br \/>\nWPO Indexability<\/p>\n<\/div>\n<p><\/div><\/div><div class=\"col-md-6 \"><div class=\"mb-4\"><\/p>\n<div class=\"destacado_ficha\">\n<p><strong>DEGREE<\/strong><br \/>\nProfessional Degree in Web Applications Development (Ongoing)<\/p>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:20px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:20px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<h2 class=\"titulo_seccion_ficha\"><span id=\"Professionally\"><strong>Professionally<\/strong><\/span><\/h2>\n<p><\/div><div class=\"mb-4\"><\/p>\n<p>From an early age I developed a deep interest in computer systems, creating my first modest application in Visual Basic 6 at the age of 15. Soon after I discovered that web development appealed to me more than desktop applications, and by the age of 18 I had started developing basic web environments.<\/p>\n<p>Over time, my interest in web development and optimization led me to offer SEO and development services to third parties, which consolidated a career of more than eight years as a freelancer, where I was able to apply knowledge from the digital realm very varied.<\/p>\n<p>Since 2019, I have been exercising this activity as a contracted professional in different companies, where each of them provided me with what I needed to identify my true passion: technical SEO.<\/p>\n<p>This trajectory has finally led me to the Human Level team, where I have undoubtedly found the talent that will help me continue to grow as a professional.<\/p>\n<p><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<h2 class=\"titulo_seccion_ficha\"><span id=\"On_a_personal_level\"><strong>On a personal level<\/strong><\/span><\/h2>\n<p><\/div><div class=\"mb-4\"><\/p>\n<p>I am fortunate to share profession with hobby, and I dedicate most of my free time to self-taught training and the development of my own SEO-oriented tools. I also dedicate time to the dissemination of content related, mainly, to Technical SEO.<\/p>\n<p>Communication requires an absolute knowledge about the topic in question, so it is one more reason to put the theoretical part into practice, and thus grow as a professional.<\/p>\n<p>Of course, there&#8217;s always time for a good chess session, although I&#8217;ve also been a fan of competitive online video games since I was young.<\/p>\n<p><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:40px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><\/p>\n<div class=\"titulo_seccion_ficha\"><strong>Articles written by Guillermo<\/strong><\/div>\n<p><\/div><div class=\"mb-4\">\t<div>\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-md-12\">\r\n\t\t\t\r\n <hr>\r\n\t\t\t\t<main class=\"row filaBlog\">\r\n\t\t\t\t\r\n<div class=\"col-md-12 hl-border-bottom\">\r\n<article class=\"card mb-3\" id=\"post-80385\" class=\"post-80385 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry\">\r\n <div class=\"row align-items-center\">\r\n\r\n <div class=\"articulo_col1 col-12 col-sm-12 col-md-12 col-lg-9 col-xl-9\">\r\n <div class=\"entry-title\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\" rel=\"category tag\">SEO<\/a><\/div>\r\n <div class=\"card-body\">\r\n <h3 class=\"card-title\"><span id=\"New_API_in_Chrome_for_soft_navigations\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/new-api-in-chrome-for-soft-navigations\">New API in Chrome for \u201csoft navigations\u201d<\/a><\/span><\/h3>\r\n <div class=\"card-text\"><p>Discover Chrome\u2019s new Soft Navigations API for measuring Core Web Vitals in Single Page Applications. Learn how this experimental innovation improves performance and user experience tracking in SPAs by consistently distinguishing navigations from interactions.<\/p>\n<\/div>\r\n \r\n <div class=\"card-text-small\">\r\n <ul class=\"list-post\"><li><span class=\"screen-reader-text\"><\/span><span class=\"author vcard\"> <a class=\"url fn n\" href=\"\/sobre-nosotros\/equipo\/guillermo-fernandez\">Guillermo Fern\u00e1ndez Ruiz<\/a><\/span><\/li><li>&nbsp;|&nbsp;<\/li><li>Published on <time class=\"entry-date published\" datetime=\"2025-10-28\">28\/10\/2025<\/time><\/li><\/ul> <\/div>\r\n \r\n <\/div>\r\n <\/div>\t\t\t\r\n <div class=\"articulo_col2 col-0 col-sm-0 col-md-0 col-lg-3 col-xl-3 imgBlog\">\r\n \t\r\n\t\t\t<figure class=\"post-thumbnail\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"272\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/api-chrome.jpg\" class=\"img-fluid wp-post-image\" alt=\"API de Chrome para navegaciones suaves\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/api-chrome.jpg 272w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/api-chrome-150x150.jpg 150w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\r\n\t\t\t<\/figure>\r\n\t\r\n\t\t\t\t <\/div>\r\n <\/div>\r\n<\/article>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><div class=\"col-md-12 hl-border-bottom\">\r\n<article class=\"card mb-3\" id=\"post-79432\" class=\"post-79432 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry\">\r\n <div class=\"row align-items-center\">\r\n\r\n <div class=\"articulo_col1 col-12 col-sm-12 col-md-12 col-lg-9 col-xl-9\">\r\n <div class=\"entry-title\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\" rel=\"category tag\">SEO<\/a><\/div>\r\n <div class=\"card-body\">\r\n <h3 class=\"card-title\"><span id=\"ChatGPT_Bing_and_Google_Will_SEO_still_matter\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/chatgpt-bing-and-google-will-seo-still-matter\">ChatGPT, Bing, and Google: Will SEO still matter?<\/a><\/span><\/h3>\r\n <div class=\"card-text\"><p>We reflect on the current state of SEO after the rise of LLMs. Here\u2019s how your strategy should evolve to show up wherever people are searching.<\/p>\n<\/div>\r\n \r\n <div class=\"card-text-small\">\r\n <ul class=\"list-post\"><li><span class=\"screen-reader-text\"><\/span><span class=\"author vcard\"> <a class=\"url fn n\" href=\"\/sobre-nosotros\/equipo\/guillermo-fernandez\">Guillermo Fern\u00e1ndez Ruiz<\/a><\/span><\/li><li>&nbsp;|&nbsp;<\/li><li>Published on <time class=\"entry-date published\" datetime=\"2025-05-27\">27\/05\/2025<\/time><\/li><\/ul> <\/div>\r\n \r\n <\/div>\r\n <\/div>\t\t\t\r\n <div class=\"articulo_col2 col-0 col-sm-0 col-md-0 col-lg-3 col-xl-3 imgBlog\">\r\n \t\r\n\t\t\t<figure class=\"post-thumbnail\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"272\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/futuro-seo.jpg\" class=\"img-fluid wp-post-image\" alt=\"Futuro del SEO\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/futuro-seo.jpg 272w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/futuro-seo-150x150.jpg 150w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\r\n\t\t\t<\/figure>\r\n\t\r\n\t\t\t\t <\/div>\r\n <\/div>\r\n<\/article>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><div class=\"col-md-12 hl-border-bottom ultimo\">\r\n<article class=\"card mb-3\" id=\"post-79293\" class=\"post-79293 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence entry\">\r\n <div class=\"row align-items-center\">\r\n\r\n <div class=\"articulo_col1 col-12 col-sm-12 col-md-12 col-lg-9 col-xl-9\">\r\n <div class=\"entry-title\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/artificial-intelligence\" rel=\"category tag\">Artificial Intelligence<\/a><\/div>\r\n <div class=\"card-body\">\r\n <h3 class=\"card-title\"><span id=\"This_is_how_Google_could_see_your_website_thanks_to_AI\"><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/artificial-intelligence\/this-is-how-google-could-see-your-website-thanks-to-ai\">This is how Google could see your website thanks to AI<\/a><\/span><\/h3>\r\n <div class=\"card-text\"><p>Google will start using AI-based technology to evaluate sites sooner or later, which could mean significant changes to different SEO metrics and configurations. In this post, we look into the crystal ball to try to predict what this evolution will look like and give you recommendations to get your site ready. <\/p>\n<\/div>\r\n \r\n <div class=\"card-text-small\">\r\n <ul class=\"list-post\"><li><span class=\"screen-reader-text\"><\/span><span class=\"author vcard\"> <a class=\"url fn n\" href=\"\/sobre-nosotros\/equipo\/guillermo-fernandez\">Guillermo Fern\u00e1ndez Ruiz<\/a><\/span><\/li><li>&nbsp;|&nbsp;<\/li><li>Published on <time class=\"entry-date published\" datetime=\"2025-04-29\">29\/04\/2025<\/time><\/li><\/ul> <\/div>\r\n \r\n <\/div>\r\n <\/div>\t\t\t\r\n <div class=\"articulo_col2 col-0 col-sm-0 col-md-0 col-lg-3 col-xl-3 imgBlog\">\r\n \t\r\n\t\t\t<figure class=\"post-thumbnail\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"272\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/google-ai.jpg\" class=\"img-fluid wp-post-image\" alt=\"El robot de Google analiza un sitio web\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/google-ai.jpg 272w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/google-ai-150x150.jpg 150w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\r\n\t\t\t<\/figure>\r\n\t\r\n\t\t\t\t <\/div>\r\n <\/div>\r\n<\/article>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><div class=\"verTodos\"><button class=\"btn btn-hlc btn-hlc-light\" onclick=\"location.href='\/en\/author\/guillermo';\" \/>VIEW ALL<\/a><\/div>\r\n <\/main>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div><\/div><div style=\"height:40px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Person\",\n  \"name\": \"Guillermo Fern\u00e1ndez\",\n  \"jobTitle\": \"Technical SEO Consultant\",\n  \"description\": \"Guillermo, passionate about the narrow line that separates SEO development, began his professional journey in 2014 practicing as a freelancer for 6 years. In 2019 he joined as Community Manager at a renowned law firm, to 4 years later make the leap to the agency environment and be able to consolidate his true passion for WPO and indexability.\",\n  \"knowsLanguage\": \n  [\n    { \"@type\": \"Language\", \"name\": \"Spanish\", \"alternateName\": \"es\" }, { \"@type\": \"Language\", \"name\": \"English\", \"alternateName\": \"en\" }\n  ],\n  \"knowsAbout\": [\"SEO\", \"digital marketing\"],\n  \"image\": \"https:\/\/www.humanlevel.com\/wp-content\/uploads\/guillermo-fernandez.jpg\",\n  \"worksFor\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Human Level\",\n    \"founder\": \"Fernando Maci\u00e1 Domene\",\n    \"url\": \"https:\/\/www.humanlevel.com\/\"\n  },\n  \"sameAs\": [\n    \"https:\/\/www.guillermofr.com\", \"https:\/\/www.linkedin.com\/in\/guillermo-fernandez-ruiz\/\"\n  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