{"id":51834,"date":"2022-03-24T12:49:09","date_gmt":"2022-03-24T11:49:09","guid":{"rendered":"https:\/\/www.humanlevel.com\/about-us\/books\/posicionamiento-en-buscadores-edicion-2012"},"modified":"2023-12-14T12:08:14","modified_gmt":"2023-12-14T11:08:14","slug":"posicionamiento-en-buscadores-ed-2012","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/about-us\/books\/posicionamiento-en-buscadores-ed-2012","title":{"rendered":"Posicionamiento en Buscadores Ed. 2012"},"content":{"rendered":"<p><div class=\"row\"><div class=\"col \"><div style=\"height:50px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col-md-6 order-1 order-md-0\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_contador\">Posicionamiento en Buscadores Ed. 2012<\/div>\n<p><\/div><div class=\"mb-4\">Third edition of the bestseller on SEO by Fernando Maci\u00e1 and Javier Gosende. It is the best book to understand and start practicing SEO.<\/div><div class=\"mb-4\"><a class=\"btn btn-hlc btn-hlc-light\" title=\"Buy the book Posicionamiento en Buscadores Ed. 2012\" href=\"https:\/\/www.amazon.es\/Posicionamiento-buscadores-Edici%C3%B3n-T%C3%ADtulos-Especiales\/dp\/8441530440\/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=tecnicasavanz-21&amp;linkId=438b4196f178ea326e00b5c398873e7a&amp;language=es_ES\" target=\"_blank\" rel=\"noopener noreferrer\">BUY NOW<\/a><\/div><\/div><div class=\"col-md-6 img_libro order-0 order-md-1 justify-content-md-center\"><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"371\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/posicionamiento-buscadores-small.jpg\" class=\"img-fluid\" alt=\"Portada de Posicionamiento en Buscadores\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/div><div class=\"row\"><div class=\"col \"><div style=\"height:50px;\" ><\/div><div class=\"mb-4\"><\/p>\n<hr \/>\n<p><\/div><div style=\"height:50px;\" ><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1030\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores.jpg\" class=\"img-fluid\" alt=\"Car\u00e1tula posicionamiento en buscadores\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores.jpg 2560w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores-720x290.jpg 720w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores-1200x483.jpg 1200w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores-768x309.jpg 768w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores-1536x618.jpg 1536w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores-2048x824.jpg 2048w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores-300x121.jpg 300w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/caratula-posicionamiento-buscadores-1024x412.jpg 1024w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/div><div class=\"row\"><div class=\"col-md-4 \"><\/div><div class=\"col-md-4 \"><\/div><div class=\"col-md-4 \"><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><div style=\"height:30px;\" ><\/div><\/p>\n<h2>Review<\/h2>\n<p>The book <em><strong><a title=\"Posicionamiento en Buscadores Edici\u00f3n 2012 book\" href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/posicionamiento-en-buscadores-ed-2006\" target=\"_blank\" rel=\"noopener noreferrer\">Posicionamiento en Buscadores<\/a><\/strong><\/em> written by <strong>Fernando Maci\u00e1 <\/strong>and <strong>Javier Gosende<\/strong>, which had all the sales expectations in its 2009 edition, Anaya decided to go for a <strong>third edition<\/strong> of this &#8220;SEO bible&#8221;, which went on sale at the end of January 2012.<\/p>\n<p>This reprint was revised and updated according to the evolution of Search Engine Optimization techniques and context. The publication brings together the <strong>fundamental knowledge<\/strong> for any <strong>marketing or other manager<\/strong> to understand and <strong>practice Web positioning<\/strong> at various levels.<\/p>\n<p><em><strong>Posicionamiento en Buscadores<\/strong><\/em> is a reference publication in the industry, which presents not so much more technical and advanced knowledge (for which we have <a title=\"SEO T\u00e9cnicas Avanzadas Book\" href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/seo-tecnicas-avanzadas\" target=\"_blank\" rel=\"noopener noreferrer\">SEO T\u00e9cnicas Avanzadas<\/a>) as a solid and firm basis for getting started in the practice of SEO.<\/div><div class=\"mb-4\"><div style=\"height:20px;\" ><\/div><\/p>\n<h2>Author<\/h2>\n<p><a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/team\/fernando-macia\">Fernando Maci\u00e1 Domene<\/a> is recognized as a pioneer of digital marketing and one of the &#8220;fathers of SEO&#8221; in Spain. After ten years of experience in the world of communication and advertising, at the end of the 90&#8217;s he designed his first website and decided to bet on the Internet.<\/p>\n<p>In 2001 he discovered SEO from pioneers such as Danny Sullivan and Chris Sherman. It was love at first sight, which led to the creation of his consultancy Human Level Communications (www.humanlevel.com), one of the most prestigious SEO\/SEM agencies with the longest track record in Spain.<\/p>\n<p>Since 2006, Fernando Maci\u00e1 has written three other books and co-authored six more, all related to search engine optimization, online marketing and social media. He is one of the best-selling authors in his field in Spanish.<\/p>\n<p>Currently, he combines his work as director of Human Level and expert SEO consultant with an intense teaching activity in business schools and universities in Spain and Latin America, and with frequent participation as a speaker at industry events.<\/div><\/div><\/div><div class=\"row\"><div class=\"col menu_ficha_libro\"><div class=\"mb-4\"><div style=\"height:20px;\" ><\/div><\/p>\n<h2>Sections<\/h2>\n<p><div style=\"height:5px;\" ><\/div><\/div><p class=\"text-center\"><p><ol id=\"menu-book-posicionamiento-en-buscadores-2012-ingles\" class=\"menu\"><li id=\"menu-item-51916\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-51916\"><a href=\"\/en\/about-us\/books\/posicionamiento-en-buscadores-ed-2012\/dedications-and-acknowledgments\">Dedication and acknowledgments<\/a><\/li>\n<li id=\"menu-item-51915\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-51915\"><a href=\"\/en\/about-us\/books\/posicionamiento-en-buscadores-ed-2012\/index\">Table of contents<\/a><\/li>\n<li id=\"menu-item-51914\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-51914\"><a href=\"\/en\/about-us\/books\/posicionamiento-en-buscadores-ed-2012\/introduction\">Introduction<\/a><\/li>\n<\/ol><\/p><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><div style=\"height:20px;\" ><\/div><\/p>\n<h2>Other books<\/h2>\n<p><div style=\"height:20px;\" ><\/div><\/div><div class=\"row mb-4\"><div class=\"col-md-3 col-sm-6 \"><a href=\"\/en\/about-us\/books\/seo-avanzado-posicionamiento-web\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1543\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-avanzado-cubierta_grande.jpg\" class=\"img-fluid\" alt=\"Portada del libro SEO Avanzado\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-avanzado-cubierta_grande.jpg 1200w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-avanzado-cubierta_grande-720x926.jpg 720w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-avanzado-cubierta_grande-768x988.jpg 768w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/seo-avanzado-cubierta_grande-1195x1536.jpg 1195w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a><div style=\"height:20px;\" ><\/div><\/div><div class=\"col-md-3 col-sm-6 \"><a href=\"\/en\/about-us\/books\/estrategias-de-marketing-digital\"><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"371\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/portada-tecnicas-avanzadas-posicionamientoen-buscadores-med-2.jpg\" class=\"img-fluid\" alt=\"Libro Estrategias de Marketing Digital\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a><div style=\"height:20px;\" ><\/div><\/div><div class=\"col-md-3 col-sm-6 \"><a href=\"\/en\/about-us\/books\/seo-tecnicas-avanzadas\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"938\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/T\u00e9cnicas-Avanzadas-de-Posicionamiento-en-Buscadores-2015.jpeg\" class=\"img-fluid\" alt=\"Libro de T\u00e9cnicas Avanzadas de Posicionamiento en Buscadores (2015)\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/T\u00e9cnicas-Avanzadas-de-Posicionamiento-en-Buscadores-2015.jpeg 738w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/T\u00e9cnicas-Avanzadas-de-Posicionamiento-en-Buscadores-2015-720x915.jpeg 720w\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a><div style=\"height:20px;\" ><\/div><\/div><div class=\"col-md-3 col-sm-6 \"><a href=\"\/en\/about-us\/books\/marketing-online-2-0\"><img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"490\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/marketingonlinedospuntocero.jpg\" class=\"img-fluid\" alt=\"Lecturas imprescindibles: Marketing Online 2.0 de Fernando Maci\u00e1 Domene\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a><div style=\"height:20px;\" ><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><\/div><\/div><div class=\"row\"><div class=\"col \"><div class=\"mb-4\"><div style=\"height:60px;\" ><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":48923,"parent":51754,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"HL_libro.php","meta":{"footnotes":""},"class_list":["post-51834","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"\n<title>Book: Posicionamiento en Buscadores Ed. 2012 | Human Level<\/title>\n<meta name=\"description\" content=\"Third edition of the bestseller on SEO by Fernando Maci\u00e1 and Javier Gosende. It is the best book to understand and start practicing SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/posicionamiento-en-buscadores-ed-2012\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book: Posicionamiento en Buscadores Ed. 2012 | Human Level\" \/>\n<meta property=\"og:description\" content=\"Third edition of the bestseller on SEO by Fernando Maci\u00e1 and Javier Gosende. 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