I dedicate this book to my father, Eloy Maci\u00e1 Cuenca (in memoriam), from whom I had the privilege of inheriting and learning what I am most proud of. Thank you for everything.<\/p>\n
I would like to thank Trist\u00e1n El\u00f3segui, one of the most recognized experts and authors on digital marketing in Spanish, for his willingness to write the prologue for this book. I am honored to have your endorsement. I would also like to thank my editor, Eugenio Tuya, and Natalia Acosta of Anaya Multimedia for their encouragement, patience and understanding. It is a pleasure to deal with people like you. Many thanks also to Ra\u00fal Carri\u00f3n, Vicente Ros and Natalia Samp\u00e9riz for their generous help in revising some chapters. Although its possible shortcomings are all my sole responsibility, this book would be lame without their suggestions and expert advice. Finally, I would like to acknowledge the great understanding of my wife Aurora and my daughter, the main debtors of the time and attention dedicated to writing it. I am not a great man, but I have two great women by my side.<\/div><\/div><\/div>
<\/div>