{"id":51750,"date":"2021-11-30T12:07:59","date_gmt":"2021-11-30T11:07:59","guid":{"rendered":"https:\/\/www.humanlevel.com\/sobre-nosotros"},"modified":"2026-05-08T15:15:56","modified_gmt":"2026-05-08T13:15:56","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/about-us","title":{"rendered":"About Us"},"content":{"rendered":"\n<section class=\"section-spacing\">\n<h2 class=\"gb-text\">Why &#8220;Human Level&#8221;?<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">With over two decades of experience, Human Level has spearheaded SEO projects for major corporations and institutions across diverse sectors. This extensive track record has provided us with deep insights into various industries, business models, and technological platforms. Combined with our technical expertise, this makes us a flexible and adaptable partner, capable of designing strategies that maximize online visibility and ROI for our clients, regardless of the competitive landscape.<\/p>\n<\/section>\n\n\n\n<div>\n<div class=\"rounded-lg gb-element-f80497bc\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Resumen de nuestro \u00faltimo encuentro | Human Level\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/x2f1Cch47gc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"gb-element-bc713076\">\n<a class=\"btn-arrow\" href=\"https:\/\/www.humanlevel.com\/en\/about-us\/team\">\n<span class=\"gb-text\">Meet the team<\/span>\n\n\n\n<span class=\"gb-shape gb-shape-a09040ff\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\">\n  <g transform=\"translate(0, 4)\">\n    <path stroke=\"currentColor\" stroke-width=\"1.4\" stroke-miterlimit=\"10\" d=\"M16.758 5.62H4.475\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n    <path stroke=\"currentColor\" stroke-width=\"1.4\" d=\"m12.337.683 5.311 4.937-5.311 4.936\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n  <\/g>\n<\/svg><\/span>\n<\/a>\n<\/div>\n<\/div>\n\n\n\n<section class=\"section-spacing\">\n<p class=\"gb-text tp-abovetitle\">Our history<\/p>\n\n\n\n<h2 class=\"gb-text\">From 2001 to the present day<\/h2>\n\n\n\n<div class=\"about-us-grid\">\n<div>\n<img loading=\"lazy\" width=\"1644\" height=\"699\" class=\"rounded-lg about-us-img\" alt=\"Fernando Maci\u00e1 at the beginnings of Human Level\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2001-comienzo.jpg\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2001-comienzo.jpg 1644w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2001-comienzo-754x321.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2001-comienzo-1200x510.jpg 1200w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2001-comienzo-400x170.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2001-comienzo-900x383.jpg 900w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\" \/>\n\n\n\n<h3 class=\"gb-text about-us-title\">2001 \u2013 The space odyssey begins<\/h3>\n\n\n\n<p class=\"gb-text\">After ten years of experience in marketing and communication, Fernando Maci\u00e1 launched Human Level Communications at the end of 2001: a Web positioning and development company in response to the growing importance of the Internet as a marketing tool.<\/p>\n<\/div>\n\n\n\n<div>\n<img loading=\"lazy\" width=\"1644\" height=\"699\" class=\"rounded-lg about-us-img\" alt=\"Fernando Maci\u00e1 in a TV interview\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2005-pasos.jpg\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2005-pasos.jpg 1644w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2005-pasos-754x321.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2005-pasos-1200x510.jpg 1200w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2005-pasos-400x170.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2005-pasos-900x383.jpg 900w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\" \/>\n\n\n\n<h3 class=\"gb-text about-us-title\">2005 \u2013 First big steps<\/h3>\n\n\n\n<p class=\"gb-text\">In 2005, we won our first major contracts with Segittur, Microsoft and CANTV, which led to the rapid growth of our team and we became a limited liability company. In 2006, we published our first book, Search Engine Optimization, and a year later we acquired our current facilities in Alicante.<\/p>\n<\/div>\n\n\n\n<div>\n<img loading=\"lazy\" width=\"1644\" height=\"699\" class=\"rounded-lg about-us-img\" alt=\"Former Human Level office\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2010-espana.jpg\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2010-espana.jpg 1644w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2010-espana-754x321.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2010-espana-1200x510.jpg 1200w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2010-espana-400x170.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2010-espana-900x383.jpg 900w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\" \/>\n\n\n\n<h3 class=\"gb-text about-us-title\">2010 \u2013 From Alicante to all Spain<\/h3>\n\n\n\n<p class=\"gb-text\">Human Level starts to be recognized as one of the most experienced consultants in media SEO, large website migrations and the deployment of international versions. Our team of consultants is growing progressively. We ended this decade with hundreds of satisfied clients, eleven books published and successfully adapting to the pandemic by converting to remote work.<\/p>\n<\/div>\n\n\n\n<div>\n<img loading=\"lazy\" width=\"1644\" height=\"699\" class=\"rounded-lg about-us-img\" alt=\"Human Level team at one of our meet-ups\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2026-creciendo.jpg\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2026-creciendo.jpg 1644w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2026-creciendo-754x321.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2026-creciendo-1200x510.jpg 1200w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2026-creciendo-400x170.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/historia-2026-creciendo-900x383.jpg 900w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\" \/>\n\n\n\n<h3 class=\"gb-text about-us-title\">News \u2013 Growing day by day<\/h3>\n\n\n\n<p class=\"gb-text\">Our team is made up of some thirty expert consultants in positioning, online advertising, content and user experience who work together from different areas around Spain. Our clients include companies and institutions such as Banco Santander, Iberia, PRISA, Repsol, Seguros Reale, Atida Pharma, P\u00fablico, CCMA\u2026<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<p class=\"gb-text tp-abovetitle\">Human Level\u2019s culture<\/p>\n\n\n\n<h2 class=\"gb-text\">Our values<\/h2>\n\n\n\n<ul class=\"service-features-2col\">\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M21 11.5C21.0034 12.8199 20.6951 14.1219 20.1 15.3C19.3944 16.7118 18.3098 17.8992 16.9674 18.7293C15.6251 19.5594 14.0782 19.9994 12.5 20C11.1801 20.0035 9.87812 19.6951 8.7 19.1L3 21L4.9 15.3C4.30493 14.1219 3.99656 12.8199 4 11.5C4.00061 9.92179 4.44061 8.37488 5.27072 7.03258C6.10083 5.69028 7.28825 4.6056 8.7 3.90003C9.87812 3.30496 11.1801 2.99659 12.5 3.00003H13C15.0843 3.11502 17.053 3.99479 18.5291 5.47089C20.0052 6.94699 20.885 8.91568 21 11V11.5Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Transparency<\/h3>\n\n\n\n<p class=\"gb-text\">We explain the reasoning behind our decisions and are honest with our recommendations. We will only propose actions if we think they can help your business.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 4V10H7\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M23 20V14H17\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M20.49 8.99959C19.9828 7.56637 19.1209 6.28499 17.9845 5.27501C16.8482 4.26502 15.4745 3.55935 13.9917 3.22385C12.5089 2.88834 10.9652 2.93393 9.50481 3.35636C8.04437 3.77879 6.71475 4.5643 5.64 5.63959L1 9.99959M23 13.9996L18.36 18.3596C17.2853 19.4349 15.9556 20.2204 14.4952 20.6428C13.0348 21.0652 11.4911 21.1108 10.0083 20.7753C8.52547 20.4398 7.1518 19.7342 6.01547 18.7242C4.87913 17.7142 4.01717 16.4328 3.51 14.9996\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Approachability and empathy<\/h3>\n\n\n\n<p class=\"gb-text\">We like to feel part of your team and have a close relationship with our contact persons. Your assigned consultant will be available for any questions you may have and we will adapt to your preferred communication channels.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M12 22C17.5228 22 22 17.5228 22 12C22 6.47715 17.5228 2 12 2C6.47715 2 2 6.47715 2 12C2 17.5228 6.47715 22 12 22Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M8 14C8 14 9.5 16 12 16C14.5 16 16 14 16 14\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M9 9H9.01\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M15 9H15.01\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Innovation and adaptability<\/h3>\n\n\n\n<p class=\"gb-text\">Don\u2019t be afraid to give us new challenges: we love them! Faced with an unknown situation, we document and analyze the best strategy to follow in each case, offering innovative solutions.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M20.84 4.60987C20.3292 4.09888 19.7228 3.69352 19.0554 3.41696C18.3879 3.14039 17.6725 2.99805 16.95 2.99805C16.2275 2.99805 15.5121 3.14039 14.8446 3.41696C14.1772 3.69352 13.5708 4.09888 13.06 4.60987L12 5.66987L10.94 4.60987C9.9083 3.57818 8.50903 2.99858 7.05 2.99858C5.59096 2.99858 4.19169 3.57818 3.16 4.60987C2.1283 5.64156 1.54871 7.04084 1.54871 8.49987C1.54871 9.95891 2.1283 11.3582 3.16 12.3899L4.22 13.4499L12 21.2299L19.78 13.4499L20.84 12.3899C21.351 11.8791 21.7563 11.2727 22.0329 10.6052C22.3095 9.93777 22.4518 9.22236 22.4518 8.49987C22.4518 7.77738 22.3095 7.06198 22.0329 6.39452C21.7563 5.72706 21.351 5.12063 20.84 4.60987Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Integrity<\/h3>\n\n\n\n<p class=\"gb-text\">We do not work for certain sectors: escorts, online gambling, porn sites, tobacco\/vape shops and tarot. We also do not work as a white label for other companies, we want the client to always know who is taking care of their project.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<h2 class=\"gb-text\">Our publications<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">Human Level published the very first SEO book in Spanish back in 2006. And we haven\u2019t stopped since. We\u2019ve already released eleven industry best-sellers! Available in bookstores, Apple Books, and Kindle.<\/p>\n\n\n\n<div class=\"books-query-sm\"><section class=\"books-looper-sm\">\n<article class=\"gb-loop-item books-loop-element-sm post-87109 libros type-libros status-publish has-post-thumbnail hentry\">\n<div class=\"books-col1\">\n<a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/seo-tecnico-optimizacion-web-profesional\"><img loading=\"lazy\" data-media-id=\"87110\" class=\"books-img-sm\" alt=\"Book cover for SEO T\u00e9cnico: Aprende a optimizar tu web como un profesional\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/libro-seo-tecnico-2024.jpg\" width=\"190\" height=\"240\" style=\"view-transition-name: post-title-1708613220;\"\/><\/a>\n<\/div>\n\n\n\n<div class=\"books-col2\">\n<div>\n<h3 class=\"gb-text tp-h4\"><a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/seo-tecnico-optimizacion-web-profesional\">SEO T\u00e9cnico \u2013 Aprende a optimizar tu web como un profesional<\/a><\/h3>\n<\/div>\n\n\n<\/div>\n<\/article>\n\n<article class=\"gb-loop-item books-loop-element-sm post-87113 libros type-libros status-publish has-post-thumbnail hentry\">\n<div class=\"books-col1\">\n<a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/seo-avanzado-posicionamiento-web\"><img loading=\"lazy\" data-media-id=\"87114\" class=\"books-img-sm\" alt=\"Book cover for SEO Avanzado: Todo lo que se sobre posicionamiento web\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/libro-seo-avanzado-2020.jpg\" width=\"190\" height=\"240\" style=\"view-transition-name: post-title-1590682560;\"\/><\/a>\n<\/div>\n\n\n\n<div class=\"books-col2\">\n<div>\n<h3 class=\"gb-text tp-h4\"><a href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/seo-avanzado-posicionamiento-web\">SEO avanzado \u2013 Casi todo lo que s\u00e9 sobre posicionamiento Web<\/a><\/h3>\n<\/div>\n\n\n<\/div>\n<\/article>\n<\/section><\/div>\n\n\n\n<div class=\"gb-element-bc713076\">\n<a class=\"btn-arrow\" href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\">\n<span class=\"gb-text\">View all<\/span>\n\n\n\n<span class=\"gb-shape gb-shape-a09040ff\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\">\n  <g transform=\"translate(0, 4)\">\n    <path stroke=\"currentColor\" stroke-width=\"1.4\" stroke-miterlimit=\"10\" d=\"M16.758 5.62H4.475\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n    <path stroke=\"currentColor\" stroke-width=\"1.4\" d=\"m12.337.683 5.311 4.937-5.311 4.936\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\"><\/path>\n  <\/g>\n<\/svg><\/span>\n<\/a>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Why &#8220;Human Level&#8221;? With over two decades of experience, Human Level has spearheaded SEO projects&#8230;<\/p>\n","protected":false},"author":41,"featured_media":89508,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-51750","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us | Human Level<\/title>\n<meta name=\"description\" content=\"We are a digital marketing agency with more than 20 years of experience helping companies boost their online presence. 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