{"id":51713,"date":"2023-05-29T12:03:35","date_gmt":"2023-05-29T10:03:35","guid":{"rendered":"https:\/\/www.humanlevel.com\/services\/analitica-web"},"modified":"2026-01-26T09:26:07","modified_gmt":"2026-01-26T08:26:07","slug":"analytics-reporting","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/seo\/analytics-reporting","title":{"rendered":"Web Analytics"},"content":{"rendered":"<p><div class=\"row\"><div class=\"col section1\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section1_col1 col-12\"><div class=\"mb-4\"><\/p>\n<div class=\"section1_p1 estilo_titulo_seccion\">\n<h2><span class=\"notion-enable-hover\" data-token-index=\"0\">Data-driven analysis and decision making<\/span><\/h2>\n<\/div>\n<div class=\"section1_p2 estilo_contenido_5\">Web analytics is the key you need to measure the effectiveness of your digital strategy and detect improvements. At Human Level, we help you measure and analyze your website&#8217;s visibility by gathering and connecting the necessary data to generate valuable insights for your business. Digital analytics is essential for understanding your organic traffic and supporting your SEO efforts.<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row vc_custom_1675958803271\" style=\"background-color: #f9f9fb !important;\" ><div class=\"col section2\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section2_col1 col-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_col1_p1 estilo_contenido_4\"><span class=\"notion-enable-hover\" data-token-index=\"0\">Why invest in web analytics?<\/span><\/div>\n<div class=\"section2_col1_p2 estilo_titulo_seccion\">\n<h2><span class=\"notion-enable-hover\" data-token-index=\"0\">The fundamental pillar for obtaining valuable information about your website<\/span><\/h2>\n<\/div>\n<p><\/div><\/div><div class=\"col-md-6 section2_col2 col-12 col-md-12 col-lg-6 estilo_contenido_2\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_lista\">\n<ul>\n<li>Measure the effectiveness of your traffic channels<\/li>\n<li>Assess how visibility affects your business<\/li>\n<li>Control your main KPI&#8217;s<\/li>\n<li>Identify the most effective channels for conversion<\/li>\n<\/ul>\n<\/div>\n<p><\/div><div class=\"mb-4\"><\/p>\n<div id=\"empezar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">START NOW<\/a><\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section8\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section8_col1 col-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"p1 estilo_contenido_4\">How do we do it?<\/div>\n<div class=\"p2 estilo_titulo_seccion\">\n<h2>Implementations adapted to your business<\/h2>\n<\/div>\n<p><\/div><\/div><div class=\"col-md-6 section8_col2 col-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section8_lista\">\n<div class=\"p1 estilo_contenido_2\">\n<h3>Setting up Google Analytics and Google Tag Manager<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We set up key performance indicators to track your visibility and the effectiveness of your SEO efforts.<\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Analysis of organic traffic beyond search engines<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We set up traffic source groupings to identify the main organic channels, both search engines and AI platforms.<\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Reporting and data visualization<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">We create dashboards tailored to your key KPIs to simplify site management and data-driven decision-making.<\/div>\n<div class=\"p1 estilo_contenido_2\"><\/div>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row vc_custom_1676554029519\" style=\"background-color: #f9f9fb !important;\" ><div class=\"col section4\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section4_f1\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_titulo_seccion\">\n<h2>Main digital analytics tools we work with<\/h2>\n<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col-md-4 section4_f2_col1 col-12 col-sm-6 col-md-6 col-lg-3\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"112\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/google-tag-manager.jpg\" class=\"img-fluid\" alt=\"Google Tag Manager\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-4 section4_f2_col2 col-12 col-sm-6 col-md-6 col-lg-3\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"112\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/google-analytics.jpg\" class=\"img-fluid\" alt=\"Google Analytics\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-4 section4_f2_col3 col-12 col-sm-6 col-md-6 col-lg-3\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"112\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/looker-studio.jpg\" class=\"img-fluid\" alt=\"Looker Studio\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section_faqs\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section_faqs_col1 col-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_titulo_seccion p1\">\n<h2>Frequently Asked Questions<\/h2>\n<\/div>\n<div class=\"estilo_contenido_5 p2\">Do you have a question we haven&#8217;t answered? Get in touch with us.<\/div>\n<div id=\"contactar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">CONTACT<\/a><\/div>\n<p><\/div><\/div><\/div><div class=\"accordion mb-4\" id=\"accordion1\"> <div class=\"card mt-3\">\r\n <h3 class=\"card-header\" data-toggle=\"collapse\" data-target=\"#t1677151007435-c195419e-b77660fe-3539ea1b-24fc\">\r\n What tool do we work with? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007435-c195419e-b77660fe-3539ea1b-24fc\" class=\"collapse show\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">We use Google&#8217;s data visualization tool, Looker Studio, to display the data in the form of dashboards.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677151007493-c90f1a18-d2f060fe-3539ea1b-24fc\">\r\n What data sources do we work with? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007493-c90f1a18-d2f060fe-3539ea1b-24fc\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">We connect reports with Google tools such as Google Sheets, Google Analytics, Google Search Console, Google Ads, as well as external tools like Semrush and Ahrefs to provide a more complete picture.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Service\",\n  \"serviceType\": \"Web Analytics and SEO reporting\",\n  \"provider\": {\n    \"@type\": \"Organization\",\n    \"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/#organization\"\n  },\n  \"areaServed\": {\n    \"@type\": \"Continent\",\n    \"name\": \"Europe\"\n  },\n  \"hasOfferCatalog\": {\n    \"@type\": \"OfferCatalog\",\n    \"name\": \"Anal\u00edtica Web\",\n    \"itemListElement\": [\n      {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Migraci\u00f3n a Google Analytics 4 (GA4)\"\n            }\n          },\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Auditor\u00eda e implementaci\u00f3n de Google Analytics\"\n              }\n            },\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Visualizaci\u00f3n de datos\"\n            }\n          }\n          ]\n  }\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n\t\"@context\":\"http:\\\/\\\/schema.org\",\n\t\"@type\":\"Organization\",\n    \"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/#organization\",\n    \"name\":\"Human Level\",\n    \"address\": {\n  \t\"@type\": \"PostalAddress\",\n  \t\"streetAddress\": \"Calle Arcadi Blasco, 20\",\n  \t\"addressLocality\": \"Sant Joan d'Alacant\",\n  \t\"addressRegion\": \"Alicante\",\n  \t\"postalCode\": \"03550\",\n  \t\"addressCountry\": \"ES\"\n    },\n  \t\"email\": \"info@humanlevel.com\",\n    \"telephone\": \"+34966141907\",\n    \"url\":\"https:\\\/\\\/www.humanlevel.com\\\/\",\n    \"logo\":\n    {\n    \t\"@type\":\"ImageObject\",\n    \t\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logo-humanlevel-web.png\",\n        \"width\":305,\n        \"height\":74,\n        \"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/#logo\"\n    },\n  \"image\":\n  {\n    \"@type\":\"ImageObject\",\n  \t\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/#logo\"\n  }\n}\n<\/script><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":49383,"parent":51486,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"HL_servicios_secciones.php","meta":{"footnotes":""},"class_list":["post-51713","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"\n<title>Web analytics and SEO reporting | Human Level<\/title>\n<meta name=\"description\" content=\"Web analytics service to optimize visibility strategies. 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