{"id":51713,"date":"2023-05-29T12:03:35","date_gmt":"2023-05-29T10:03:35","guid":{"rendered":"https:\/\/www.humanlevel.com\/services\/analitica-web"},"modified":"2026-04-11T15:08:01","modified_gmt":"2026-04-11T13:08:01","slug":"analytics-reporting","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/en\/seo\/analytics-reporting","title":{"rendered":"Web Analytics"},"content":{"rendered":"\n<section class=\"section-spacing\">\n<h2 class=\"gb-text\">Data-driven analysis and decision making<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">Web analytics is the key you need to measure the effectiveness of your digital strategy and detect improvements. At Human Level, we help you measure and analyze your website\u2019s visibility by gathering and connecting the necessary data to generate valuable insights for your business. Digital analytics is essential for understanding your organic traffic and supporting your SEO efforts.<\/p>\n<\/section>\n\n\n\n<section class=\"section-spacing rounded-xlg cta\">\n<div class=\"col40\">\n<p class=\"gb-text tp-abovetitle\">Why invest in web analytics?<\/p>\n\n\n\n<h2 class=\"gb-text\">The fundamental pillar for obtaining valuable information about your website<\/h2>\n<\/div>\n\n\n\n<div class=\"col60\">\n<ul class=\"tp-body-bold cta-list\">\n<li class=\"gb-text\">Measure the effectiveness of your traffic channels<\/li>\n\n\n\n<li class=\"gb-text\">Assess how visibility affects your business<\/li>\n\n\n\n<li class=\"gb-text\">Control your main KPI\u2019s<\/li>\n\n\n\n<li class=\"gb-text\">Identify the most effective channels for conversion<\/li>\n<\/ul>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<p class=\"gb-text tp-abovetitle\">How do we do it?<\/p>\n\n\n\n<h2 class=\"gb-text\">Implementations adapted to your business<\/h2>\n\n\n\n<ul class=\"service-features-3col\">\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M4 21V14\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M4 10V3\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M12 21V12\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M12 8V3\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M20 21V16\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M20 12V3\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 14H7\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M9 8H15\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 16H23\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Setting up Google Analytics<\/h3>\n\n\n\n<p class=\"gb-text\">We set up key performance indicators to track your visibility and the effectiveness of your SEO efforts.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M11 19C15.4183 19 19 15.4183 19 11C19 6.58172 15.4183 3 11 3C6.58172 3 3 6.58172 3 11C3 15.4183 6.58172 19 11 19Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M21 21.0004L16.65 16.6504\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Analysis of organic traffic beyond search engines<\/h3>\n\n\n\n<p class=\"gb-text\">We set up traffic source groupings to identify the main organic channels, both search engines and AI platforms.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M23 6L13.5 15.5L8.5 10.5L1 18\"><\/path>\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 6H23V12\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Reporting and data visualization<\/h3>\n\n\n\n<p class=\"gb-text\">We create dashboards tailored to your key KPIs to simplify site management and data-driven decision-making.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"section-spacing featured-logos\">\n<p class=\"gb-text tp-body-small\">Main digital analytics tools we work with<\/p>\n\n\n\n<div class=\"featured-logos-flex\">\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Google Analytics\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-analytics-herramienta.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-analytics-herramienta.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-analytics-herramienta-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n\n\n\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Looker\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-looker-herramienta.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-looker-herramienta.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-looker-herramienta-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing faq-section\">\n<div>\n<h2 class=\"gb-text\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle gb-text-68673e82\">Do you have a question we haven\u2019t answered? Do not hesitate to contact us.<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Contact<\/a>\n<\/div>\n\n\n\n<div class=\"gb-accordion faq-accordion\" data-transition=\"slide\">\n<div class=\"gb-accordion__item faq-accordion-item gb-accordion__item-open\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle faq-accordion-toggle tp-body-bold gb-block-is-current\" id=\"gb-accordion-toggle-e3406046\">\n<h3 class=\"gb-text\">What tool do we work with?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-641d67e9\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-a35844c5\">\n<div class=\"faq-accordion-answer\">\n<p>We use Google\u2019s data visualization tool, Looker Studio, to display the data in the form of dashboards.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-432626be\">\n<h3 class=\"gb-text\">What data sources do we work with?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-06807bd1\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-c4b0b980\">\n<div class=\"faq-accordion-answer\">\n<p>We connect reports with Google tools such as Google Sheets, Google Analytics, Google Search Console, Google Ads, as well as external tools like Semrush and Ahrefs to provide a more complete picture.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Data-driven analysis and decision making Web analytics is the key you need to measure the effectiveness of&#8230;<\/p>\n","protected":false},"author":50,"featured_media":89514,"parent":51486,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-51713","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web analytics and SEO reporting | Human Level<\/title>\n<meta name=\"description\" content=\"Web analytics service to optimize visibility strategies. 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