{"id":87150,"date":"2011-02-21T12:20:00","date_gmt":"2011-02-21T11:20:00","guid":{"rendered":"https:\/\/www.humanlevel.com\/sobre-nosotros\/libros\/marketing-con-redes-sociales"},"modified":"2026-04-23T17:32:48","modified_gmt":"2026-04-23T15:32:48","slug":"marketing-con-redes-sociales","status":"publish","type":"libros","link":"https:\/\/www.humanlevel.com\/en\/about-us\/books\/marketing-con-redes-sociales","title":{"rendered":"Marketing con Redes Sociales"},"content":{"rendered":"

Review<\/h2>\n

Marketing con redes sociales<\/strong> (Social Media Marketing) is the title of the practical guide written by\u00a0Fernando Maci\u00e1<\/a>, director of Human Level Communications. It is published under the Anaya Multimedia label and represents the author’s fourth book following the publication of\u00a0Posicionamiento en buscadores<\/em><\/a>\u00a0and\u00a0Marketing Online: Estrategias para ganar clientes en Internet<\/em><\/a>.<\/p>\n

The rise of social networks on the Internet is an opportunity for companies to establish a more fluid and direct relationship with the customer. Therefore, it is necessary to integrate the strategy we will carry out on social media into the marketing plan, defining the action channels, target audience, and tools to measure performance.<\/p>\n

The book Marketing con Redes Sociales<\/em> aims to lay the groundwork for a correct application of the designed strategy, in order to obtain the best results at the lowest cost.<\/p>\n","protected":false},"featured_media":87151,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-87150","libros","type-libros","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBook: Marketing con Redes Sociales | Human Level<\/title>\n<meta name=\"description\" content=\""Marketing con Redes Sociales" aims to lay the groundwork for designing a social media strategy focused on achieving the best possible results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/about-us\/books\/marketing-con-redes-sociales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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