{"id":53727,"date":"2016-01-19T12:50:22","date_gmt":"2016-01-19T11:50:22","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/community-manager"},"modified":"2019-10-16T12:22:00","modified_gmt":"2019-10-16T10:22:00","slug":"community-manager","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/community-manager","title":{"rendered":"Community Manager"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-medium wp-image-22940\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Desk_10-01.jpg\" alt=\"What is a community manager\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Desk_10-01.jpg 1667w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Desk_10-01-400x400.jpg 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Desk_10-01-754x754.jpg 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Desk_10-01-900x900.jpg 900w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Desk_10-01-1200x1200.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The <em>community manager<\/em> is<strong> responsible for managing the community of followers<\/strong> of the brand on the Internet.<\/p>\n<p>The community is usually understood as the <strong>users who follow the company on social networks<\/strong>, but we must not forget that the community of followers also includes the people who actively participate by leaving their<strong> comments on the corporate blog<\/strong>.<\/p>\n<p>This is an integrated role within the online marketing department and more specifically within the <em>Social Media<\/em> team.<\/p>\n<p>The demand for <em>community managers<\/em> has experienced a remarkable growth in recent years, as a result of the increased activity of brands in social networks. However, many experts have expressed concern about what they have termed <strong>&#8220;the <em>community manager<\/em> bubble&#8221;<\/strong>. The demand for social media professionals has increased at a rate that supply has sometimes been unable to meet. Many people have called themselves <em>community managers<\/em> from completely different educational backgrounds, which can range from years of experience and an MBA to a short course of a few hours. As with all new professions emerging from Web 2.0, the lines that define them are blurred, and it is complex to determine a person&#8217;s ability to be a good <em>community manager<\/em> based solely on a degree.<\/p>\n<p>In addition, sometimes, when the company only has one person to manage the social networks, the term <em>community manager<\/em> is often used, although this person also performs strategic functions, which in larger teams would be carried out by the<em> <strong>Social Media Manager<\/strong><\/em>.<\/p>\n<h2>Functions of the <em>Community Manager<\/em><\/h2>\n<p>Let&#8217;s take a closer look at the main functions and tasks that a <em>community manager<\/em> performs for a company or brand.<\/p>\n<h3>Optimization of social networks<\/h3>\n<ul>\n<li>Create and optimize the brand&#8217;s pages in the different social networks defined in the <em>Social Media Plan<\/em>.<\/li>\n<li>Optimize texts and corporate information adapting it to each social network.<\/li>\n<li>Create the headers and logos adapted for each social network.<\/li>\n<\/ul>\n<h3>Updating social networks<\/h3>\n<ul>\n<li>Search for branded content (such as blog posts) and third-party sites that align with brand values and community tastes.<\/li>\n<li>Create content<em> specifically<\/em> for the different social networks, such as photographs, infographics, videos and texts.<\/li>\n<li>Schedule publications in the different social networks based on the calendar defined in the <em>Social Media Plan<\/em>.<\/li>\n<\/ul>\n<h3>Social media activity management<\/h3>\n<ul>\n<li>Listen to the community of followers to detect opportunities and shortcomings of the company.<\/li>\n<li>Respond to followers&#8217; comments on the blog and social networks.<\/li>\n<li>Resolve users&#8217; doubts and queries, and, if necessary, refer them to the person who can help them with each particular issue.<\/li>\n<li>Encourage conversation on social networks and improve <a title=\"Definition of engagement in our online marketing dictionary\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/engagement\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a>.<\/li>\n<li>Grow the community of followers.<\/li>\n<\/ul>\n<h3>Monitoring and analysis<\/h3>\n<ul>\n<li>Data extraction and review of the metrics defined in the Social Media Plan, both of the brand itself and of competitors.<\/li>\n<li>Analysis of the data, proposal of improvements and preparation of reports for the company&#8217;s managers.<\/li>\n<\/ul>\n<h2>References about Community Manager<\/h2>\n<p><a title=\"Go to article\" href=\"https:\/\/www.humanlevel.com\/en\/blog\/news\/digital-professions-employment-2-0\" target=\"_blank\" rel=\"noopener noreferrer\">Digital professions: employment 2.0<\/a> &#8211; Maria Santonja in the Human Level blog<\/p>\n<p><a title=\"Go to El Pa\u00eds article\" href=\"https:\/\/elpais.com\/tecnologia\/2011\/06\/07\/actualidad\/1307437263_850215.html\" target=\"_blank\" rel=\"noopener noreferrer\">There is a bubble: it&#8217;s called &#8220;community manager<\/a> &#8211; Manuel \u00c1ngel M\u00e9ndez and Adri\u00e1n Segovia in El Pa\u00eds<\/p>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>The community manager is responsible for managing the community of followers of the brand on the Internet&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":47963,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[411],"letra":[384],"class_list":["post-53727","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-online-advertising","letra-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a Community Manager? | Human Level<\/title>\n<meta name=\"description\" content=\"The Community Manager is responsible for managing the brand&#039;s community of followers on the Internet. 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