{"id":53718,"date":"2016-01-19T13:38:10","date_gmt":"2016-01-19T12:38:10","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/permission-marketing"},"modified":"2020-02-26T10:36:00","modified_gmt":"2020-02-26T09:36:00","slug":"permission-marketing","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/permission-marketing","title":{"rendered":"Permission marketing"},"content":{"rendered":"

Permission marketing<\/em> is an online marketing strategy that focuses on obtaining a customer or prospect’s consent to receive information from our company.
\nThe concept of permission marketing<\/em> was coined by Seth Godin in 1999 with the publication of his book of the same title. It establishes the three pillars on which permission marketing<\/em> is based:<\/p>\n

    \n
  1. The first of these involves obtaining the<\/strong> recipient’s<\/strong> permission<\/strong> to receive the message.<\/li>\n
  2. The second leg consists of personalizing<\/strong> the message according to the recipient’s personal characteristics.<\/li>\n
  3. Thirdly, permission marketing requires the use of media that do not interfere with the recipient’s activity<\/strong>, with what they are doing at that moment.<\/li>\n<\/ol>\n

    Email is the most widely used medium in permission marketing<\/em> strategies, for example, to send communications and offers for newsletters and advertising messages. These strategies, which would be part of the strategies associated with inbound marketing<\/em><\/a> are usually focused on customer loyalty. The keys to success in loyalty strategies require a properly segmented user database: the more relevant and personalized the advertising messages we send, the more likely it is that the user will open the message (open rate), read it, find something of interest and end up clicking on one of its links (click-through rate).<\/p>\n\n

    \n
    \n

    Tu marca, visible y encontrable<\/p>\n\n\n\n

    Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\nStart now<\/a>\n<\/div>\n\n\n\n\"\"\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"

    Permission marketing is an online marketing strategy that focuses on obtaining a customer or prospect’s…<\/p>\n","protected":false},"author":7,"featured_media":47982,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[411],"letra":[394,397],"class_list":["post-53718","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-online-advertising","letra-m","letra-p"],"acf":[],"yoast_head":"\nWhat is permission marketing? | Human Level<\/title>\n<meta name=\"description\" content=\"Permission marketing is a strategy that focuses on obtaining a customer's consent to receive information from our company. 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