{"id":53700,"date":"2016-01-19T14:02:19","date_gmt":"2016-01-19T13:02:19","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/codigo-de-error-404-not-found"},"modified":"2020-04-10T10:54:00","modified_gmt":"2020-04-10T08:54:00","slug":"404-not-found-error-code","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/404-not-found-error-code","title":{"rendered":"404 Not Found server error code"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#How_does_the_user_perceive_a_404_error_code\">How does the user perceive a 404 error code?<\/a><\/li><li><a href=\"#What_is_the_relationship_of_the_HTTP_404_status_code_to_other_server_status_codes\">What is the relationship of the HTTP 404 status code to other server status codes?<\/a><\/li><li><a href=\"#SEO_aspects_of_the_HTTP_error_404_not_found_status_code\">SEO aspects of the HTTP error 404 not found status code<\/a><\/li><li><a href=\"#References\">References<\/a><\/li><\/ul><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-30882 \" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/404-error-not-found-page.jpg\" alt=\"404 error page not found\" width=\"357\" height=\"421\" \/>When a web server receives a request for a URL that it cannot locate, it returns a <strong>404 Not Found error HTTP\u00a0status code<\/strong>. This error code means that the browser was able to resolve the IP number assigned to a domain and find the server correctly, but the server was not able to find the requested file.<\/p>\n<p>This error code is easy to identify in the <a title=\"See http headers analysis in our SEO dictionary.\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/http-headers-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">server&#8217;s http header analysis<\/a>.<\/p>\n\n<h2><span id=\"How_does_the_user_perceive_a_404_error_code\">How does the user perceive a 404 error code?<\/span><\/h2>\n<p>When a user requests a page that does not exist or clicks on an obsolete or erroneous link, the server will return a 404 Not Found error HTTP status code. If the server has no custom error page configured, then the user will simply see a message like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18977 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/404-not-found.jpg\" alt=\"Generic 404 error page\" width=\"438\" height=\"191\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/404-not-found.jpg 543w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/404-not-found-300x131.jpg 300w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" \/><\/p>\n<p>In general, it is preferable to set up a custom HTML page that the server can return along with the 404 error code, so that the user is not forced to backtrack their navigation as the only option.<\/p>\n<p>If the server has a custom HTML error page configured, it will present content that allows the user to continue browsing. For example, this is the 404 error page for apple.com:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18978 aligncenter\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/404-not-found-apple.jpg\" alt=\"Custom 404 error page on apple.com.\" width=\"567\" height=\"552\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/404-not-found-apple.jpg 567w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/404-not-found-apple-300x292.jpg 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/p>\n\n<h2><span id=\"What_is_the_relationship_of_the_HTTP_404_status_code_to_other_server_status_codes\">What is the relationship of the HTTP 404 status code to other server status codes?<\/span><\/h2>\n<p>A <strong>404 error<\/strong> HTTP status code <strong>means that the requested page is not found<\/strong>. The HTTP status code returned by a server <strong>when the requested page exists is 200 OK<\/strong>.<\/p>\n<p>A 404 error HTTP status code indicates to search engines that the page is not found on the server. This type of error is reported in the search engine tools along with an indication of where the search engine found the link to the URL. If the link is internal, we are talking about a broken link and in that case we can identify and correct it. If the link is external, then we could set up a 301 permanent redirect to equivalent or updated content.<\/p>\n<h2><span id=\"SEO_aspects_of_the_HTTP_error_404_not_found_status_code\">SEO aspects of the HTTP error 404 not found status code<\/span><\/h2>\n<p>Search engines often end up deleting URLs that repeatedly return 404 error codes. However, if the requested URL corresponds to deleted content, then it is best to configure our server to return a 410 error HTTP status code, indicating that the content has been deleted. This HTTP status code will tell search engines to delete this URL from their index.<\/p>\n<p>We must always check if the server really returns a 404 error code when requesting a non-existent URL, because sometimes, although the page the user sees indicates that the content could not be located, the server returns an HTTP 200 OK status code (page found) or some kind of redirection, which can lead search engines to index unwanted content (duplicate content with wrong URLs or weak content).<\/p>\n<p>To control which pages are returning error 404 we can check it in the Tracking Errors section of the Google Search Console tool. In the &#8220;Not Found&#8221; tab we will see which URLs are returning a 404 code and where they are linking from. This makes it easier to locate broken links and fix them.<\/p>\n<h2><span id=\"References\">References<\/span><\/h2>\n<p><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-to-use-screaming-frog-tool-in-seo-migrations\" target=\"_blank\" rel=\"noopener noreferrer\">How to use Screaming Frog to check server HTTP status codes<\/a><\/p>\n<p><a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/how-to-configure-internet-information-server-iis-to-improve-the-performance-and-seo-of-your-website\" target=\"_blank\" rel=\"noopener noreferrer\">How to correctly configure Internet Information Server to improve the performance and positioning of your website<\/a><\/p>\n<p><a href=\"https:\/\/www.wmtips.com\/tools\/info\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tool to check the http headers of the WMTips server.<\/a><\/p>\n<p><a href=\"http:\/\/tools.seobook.com\/server-header-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tool to check server http headers &#8211; Server Header Checker<\/a><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_HTTP_status_codes?visit_id=638246057628462331-1668073587&amp;hl=es&amp;rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">HTTP code list<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>IndexHow does the user perceive a 404 error code?What is the relationship of the HTTP 404 status code to other server status codes?SEO aspects of the HTTP error 404 not found status codeReferences When a web server receives a request for a URL that it cannot locate, it returns a 404 Not Found error HTTP\u00a0status [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":47969,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"letra":[384,386],"area":[412],"class_list":["post-53700","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","letra-c","letra-e","area-seo","entry"],"yoast_head":"\n<title>What is the 404 Not Found server error code? 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