{"id":53695,"date":"2016-01-19T15:31:58","date_gmt":"2016-01-19T14:31:58","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/paginas-de-resultados-serps"},"modified":"2020-10-28T00:00:00","modified_gmt":"2020-10-27T23:00:00","slug":"serps-results-pages","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/serps-results-pages","title":{"rendered":"Result Pages (SERPS)"},"content":{"rendered":"

The SERPS (Search Engine Result Pages) are those pages that, after a search performed by the user in the search engine, the search engine offers as a result of that search. <\/strong>It is generally composed of ten links or websites on each page of organic results, that is, those that appear as a result of SEO efforts and that are offered as relevant by the search engine, whether it is Google, Bing, Yahoo! or Yandex.<\/p>\n

We will analyze the results pages of the search engine that holds more than 90% of the market in Spain, such as Google.<\/p>\n

When the user searches in Google by entering the keyword that defines his search, these search engines offer a page with those 10 organic results as an answer<\/strong>, trying to get relevant and useful content for the user.<\/p>\n

In addition to the 10 natural or organic results per page offered by these search engines, we will also find the paid or PPC<\/strong> (Pay per click) results<\/strong>, the result of advertising efforts, as well as other possible results from the Google Universe that we will see later. (Shopping, Maps, etc.)<\/p>\n

Elements of the SERPS or results pages<\/h2>\n

There are several elements that can make up a search engine results page<\/a>, as they do not always have the same types of results. The search engine will offer different formats depending on how relevant they are to the keyword searched by the user.<\/p>\n

These results will also depend on the type of SERP we want to see, for example in Google we have the option to choose results referring to different types of SERP: Everything, News, Images, Shopping, Maps, Videos, Books, Flights and Finance<\/strong>.<\/p>\n

\"Types<\/p>\n

Keyword<\/h3>\n

It is the search term entered by the user to search for the desired content related to that word or group of words. You will find it in the classic search box of any search engine.<\/p>\n

\"Keywords<\/p>\n

Organic search results in the different types of SERPs<\/h3>\n

There is not only the SERP corresponding to link results or web pages related to the search, but different types of results can be searched for that keyword:<\/p>\n