{"id":53689,"date":"2016-01-19T15:34:46","date_gmt":"2016-01-19T14:34:46","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/facebook-ads"},"modified":"2020-09-07T10:22:00","modified_gmt":"2020-09-07T08:22:00","slug":"facebook-ads","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/facebook-ads","title":{"rendered":"Facebook Ads"},"content":{"rendered":"<p><strong><img loading=\"lazy\" class=\"alignleft wp-image-22140\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/facebook-ads.png\" alt=\"Definition of Facebook Ads\" width=\"180\" height=\"180\" \/>Facebook Ads is the sponsored ads platform<\/strong> of this social network. Facebook Ads has become a very valuable online marketing tool for businesses as it allows them to create campaigns even with tight budgets.<\/p>\n<p>In Facebook Ads we can create text, image and video ads that will be shown in the users&#8217; News Feed, that is, on their home page.<\/p>\n<p>Facebook ads can be used to promote Facebook pages, Facebook Event pages, websites and mobile applications.<\/p>\n<h2>Advantages of Facebook Ads<\/h2>\n<ul>\n<li><strong>Audience targeting<\/strong>: this is the strongest point of Facebook Ads as it allows us to reach with our ad the socio-demographic profile of the user that matches our ideal customer. And a community of more than 1.3 billion active users.<\/li>\n<\/ul>\n<blockquote><p>Facebook Ads allows us to approach segmented audiences that match our target audience.<\/p><\/blockquote>\n<ul>\n<li><strong>Integration<\/strong>: Facebook advertising appears integrated within the rest of the content as if they were publications made by friends or pages followed by the user.<\/li>\n<li><strong>Viralization<\/strong>: Facebook Ads ads work as publications, so they can be shared, commented on and &#8220;Liked&#8221;.<\/li>\n<li><strong>Analysis<\/strong>: the reports provided by the tool allow us to draw conclusions from the campaigns carried out.<\/li>\n<\/ul>\n\n<p>In addition, Facebook Ads has a <strong>campaign structure organized in three levels<\/strong>, which facilitates A\/B testing.<\/p>\n<p>The three levels are:<\/p>\n<ol>\n<li><strong>Campaign<\/strong>: it is configured on the basis of the advertising objective to be pursued, and is chosen from among 10 different types.<\/li>\n<li><strong>Ad group<\/strong>: the audience, budget and publication schedule of the campaign are determined.<\/li>\n<li><strong>Advertisements<\/strong>: these are the final presentations of the banners and publications that are promoted in the campaign.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-37200 size-full\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/facebook-ads-infografia.png\" alt=\"Facebook Ads campaign structure\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/facebook-ads-infografia.png 1920w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/facebook-ads-infografia-400x225.png 400w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/facebook-ads-infografia-754x424.png 754w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/facebook-ads-infografia-900x506.png 900w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/facebook-ads-infografia-1200x675.png 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n\n<p>As we have seen, with Facebook Ads we can create <strong>ad campaigns<\/strong> based on <strong>our advertising objectives<\/strong>. Therefore, in the configuration of our ads we will be able to choose between different types of campaigns:<\/p>\n<ul>\n<li>Promote your publications.<\/li>\n<li>Promote your site.<\/li>\n<li>Attract people to your website.<\/li>\n<li>increase conversions on your website.<\/li>\n<li>increase your application installations.<\/li>\n<li>Increase interaction in your application.<\/li>\n<li>Reaching people who are close to your business.<\/li>\n<li>Increase the number of attendees at your event.<\/li>\n<li>Getting people to apply for your offer.<\/li>\n<li>increase video views.<\/li>\n<\/ul>\n<h2>References about Facebook Ads<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/policies\/ads%20\">Facebook&#8217;s complete advertising policies<\/a> &#8211; Facebook<\/p>\n<p><a title=\"Go to Facebook article\" href=\"https:\/\/www.facebook.com\/business\/products\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simple and effective Facebook ads<\/a> &#8211; Facebook<\/p>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Facebook Ads is the sponsored ads platform of this social network. Facebook Ads has become a very valuable&#8230;<\/p>\n","protected":false},"author":25,"featured_media":48029,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[411],"letra":[382,387],"class_list":["post-53689","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-online-advertising","letra-a","letra-f"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Facebook Ads? | Human Level<\/title>\n<meta name=\"description\" content=\"Discover what Facebook Ads is and all the advantages it offers in this post of our online marketing dictionary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/facebook-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Facebook Ads? 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