{"id":53688,"date":"2016-01-19T15:35:19","date_gmt":"2016-01-19T14:35:19","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/sitemap"},"modified":"2022-07-31T00:00:00","modified_gmt":"2022-07-30T22:00:00","slug":"sitemap","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/sitemap","title":{"rendered":"Sitemap"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#What_is_a_sitemap\">What is a sitemap?<\/a><\/li><li><a href=\"#Advantages_of_the_sitemap\">Advantages of the sitemap<\/a><\/li><li><a href=\"#How_to_create_a_sitemap\">How to create a sitemap<\/a><ul><li><a href=\"#XML_sitemap_format_with_UTF-8_encoding\">XML sitemap format with UTF-8 encoding<\/a><\/li><li><a href=\"#Other_formats_we_can_use\">Other formats we can use<\/a><\/li><li><a href=\"#Other_Sitemap_types\">Other Sitemap types<\/a><\/li><li><a href=\"#Best_practices_in_sitemap\">Best practices in sitemap<\/a><\/li><\/ul><\/li><li><a href=\"#Sources\">Sources<\/a><\/li><\/ul><\/div>\n<h2><span id=\"What_is_a_sitemap\">What is a sitemap?<\/span><\/h2>\n<p><strong>The sitemap<\/strong> <strong>is a file with a list of the pages that make up a website<\/strong>. Sitemap files facilitate the discovery and crawling of pages for search engine robots. They are also useful for comparing the number of pages indexed with the number of pages submitted in the sitemap, as we see in Google Search Console. The URLs included in a sitemap must correspond to current pages that we consider important to index. That is why they must be kept up to date.<\/p>\n\n<p>The search engines that use this Sitemaps protocol are: <strong>Google<\/strong>, pioneer in creating Google Sitemaps, <strong>Yahoo!, Bing, Ask.com and MSN<\/strong>.<\/p>\n<p>The format to use when creating this file is <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/xml\" target=\"_blank\" rel=\"noopener noreferrer\">.XML<\/a>, although other text files and RSS web feeds are also supported and read by search engines. It lists the URLs that we want to index the website and <strong>is usually accompanied by metadata that provide essential information to search engines about the date of the last update, hierarchy of URLs and the frequency of modification of the same<\/strong>.<\/p>\n\n<p><iframe loading=\"lazy\" title=\"\u00bfQu\u00e9 es el SITEMAP? | Diccionario de Marketing Digital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/srJUb6NhmS4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span id=\"Advantages_of_the_sitemap\">Advantages of the sitemap<\/span><\/h2>\n<p>They help <strong>search engines to optimally and intelligently crawl our website<\/strong>, being able to reach, thanks to their hierarchy, deeper levels and thus index the content we want to have in Google.<\/p>\n<p>Therefore, they <strong>improve indexing<\/strong>, so that your content can be available to the user in search engines when they deem it appropriate to display them because they consider them relevant to the searches performed.<\/p>\n<p>Normally a well-linked, well-structured and hierarchically well-constructed website architecture can be crawled without any problem by the <em>bots <\/em>of search engines, but <strong>it becomes essential to have it when it is a very large website<\/strong>, in which they may not be able to crawl very deeply or poorly linked pages; <strong>for new sites<\/strong> with few external links and that we want to index as soon as possible; or <strong>if you have a news or other interactive support content website<\/strong> so that Google can categorize and manage them in an optimal way.<\/p>\n<p><strong>They facilitate the work of crawlers by indicating with metadata the type of content contained in each URL<\/strong> or group of URLs, by being able to specify in the sitemap the type of files to be found: videos, images or mobile.<\/p>\n<h2><span id=\"How_to_create_a_sitemap\">How to create a sitemap<\/span><\/h2>\n<h3><span id=\"XML_sitemap_format_with_UTF-8_encoding\">XML sitemap format with UTF-8 encoding<\/span><\/h3>\n<p>The first thing we<strong> will recommend is to use the .XML data tag with UTF-8 encoding<\/strong>, as we can see in the first line of code of the URL that contains it. The example shows the specification of the format and encoding we recommend, as well as a sample of the URL list it contains.<\/p>\n<p><a href=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Archivo_sitemap__ejemplo_c%C3%B3digo_fuente_de_URL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22763\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Archivo_sitemap__ejemplo_c%C3%B3digo_fuente_de_URL.jpg\" alt=\"Sitemap file source code\" width=\"799\" height=\"323\" \/><\/a><\/p>\n<blockquote><p>Thanks to structured data, we can add additional data to Google that specifies items such as the time of the last update (&lt;lastmod&gt;), the tracking frequency (&lt;changefreq&gt;), hierarchical priority (&lt;priority&gt;) and the URL in question<\/p><\/blockquote>\n\n<p>The image shows how <strong>the sitemap can be generated with a CMS plugin<\/strong>, that is, a small program for the <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/cms-content-manager\" target=\"_blank\" rel=\"noopener noreferrer\">content manager<\/a> with which we create the website that automatically provides us with the sitemap. It is advisable to check its operation and not to leave everything to the automatism.<\/p>\n<p><strong>The URL containing the sitemap<\/strong>, will be similar to the one shown below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22761\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Ejemplo-sitemap.png\" alt=\"Example sitemap.xml\" width=\"798\" height=\"204\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Ejemplo-sitemap.png 864w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Ejemplo-sitemap-720x184.png 720w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Ejemplo-sitemap-768x196.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/p>\n<h3><span id=\"Other_formats_we_can_use\">Other formats we can use<\/span><\/h3>\n<p>In addition to the format we have recommended above, you can create your sitemap with other supported formats:<\/p>\n<ul>\n<li><strong>RSS, mRSS and Atom 1.0<\/strong>, in case you have a blog with RSS or Atom feed, it is advisable to submit the URL of the feed in question in the sitemap.<\/li>\n<li><strong>Text<\/strong>, by sending a .txt text file containing the URLs, one per line. Do not forget to encode the file with UTF-8.<\/li>\n<li><strong>Google Sites<\/strong>, if you elaborate the web with it, will automatically generate the sitemap to send to Google.<\/li>\n<\/ul>\n<h3><span id=\"Other_Sitemap_types\">Other Sitemap types<\/span><\/h3>\n<p>If your <strong>web site usually has different multimedia contents<\/strong>, you should use the extensions mentioned above to indicate to the search engine the existence of these multimedia content groupings:<\/p>\n<ul>\n<li><strong>Video sitemaps<\/strong> inform the search engine of the video contents we have, it categorizes them as such and they can then be found in the search results of Google videos, which will offer the result along with a thumbnail of the video that we will provide or generate automatically.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><code>xmlns:video=\"http:\/\/www.example.com\/schemas\/sitemap-video\/1.1\"<\/code><\/p>\n<ul>\n<li><strong>Sitemaps of images<\/strong>, indicate to the search engine the image contents of the web, which will appear in Google&#8217;s image search results since the sitemap will help you with this content that could not be identified per se, facilitating its indexation. You can include up to 1,000 images per sitemap.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><code>xmlns=\"http:\/\/www.example.com\/schemas\/sitemap-image\/1.1\"<\/code><\/p>\n<ul>\n<li><strong>News Sitemaps, Google News<\/strong>, containing in it only the URLs of the articles published in the last two days. It reports news content that will appear in search results as such and will remain in the Google News index for 30 days. It can contain up to 1,000 URLs. Do not create new sitemaps when including news, but update the one you have uploaded. It is very important to have the portal registered in the Google News Publisher Center.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><code>xmlns:news=\"http:\/\/www.example.com\/schemas\/sitemap-news\/0.7<\/code><\/p>\n<ul>\n<li><strong>Sitemaps for low-end phones<\/strong>, which you should create only if you have a version of the page for these devices. We must include the tag &lt;mobile:mobile\/&gt; to ensure indexing.<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><code>xmlns:mobile=\"http:\/\/www.example.com\/schemas\/sitemap-mobile\/1.0<\/code><\/p>\n<h3><span id=\"Best_practices_in_sitemap\">Best practices in sitemap<\/span><\/h3>\n<p>You should bear in mind that <strong>the sitemap must contain all the URLs that we want to index and that offer a 200 server response code, <\/strong>so you must send it in the correct formats indicated above and include in them the site&#8217;s own URLs, with the correct format and that do not include session identifiers.<\/p>\n<p><strong>If your portal is multilingual<\/strong>, include the<strong> canonical URLs for each language<\/strong> and indicate to Google <strong>the corresponding URLs in<\/strong> <strong>the other languages with the <\/strong><em><a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/alternate-hreflang-link-element\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>hreflang<\/strong><\/a><\/em> <strong>tags <\/strong>.<\/p>\n<p>Remember that <strong>each sitemap must contain a maximum of 50,000 URLs <\/strong>(except in the cases of the Sitemaps mentioned in the previous point), in addition to not exceeding 10 MB in size (uncompressed), so if you include several sitemaps for a single website, <strong>it is advisable to create and submit to Google a sitemap index file that includes all of the<\/strong> .<\/p>\n<p><strong>Send the sitemap to Google<\/strong>, with the<strong> robots.txt file of the page,<\/strong> by specifying it in its content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22772\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Sitemap-en-robots.png\" alt=\"Sitemap in robots.txt\" width=\"380\" height=\"167\" \/><\/p>\n<p>You can also do this <strong>by using the Google Search Console tool, <\/strong>where you can not only submit sitemaps, but also check them. On the platform you can also check the saturation index in sitemaps, i.e. the ratio between the pages we submit to Google and those that are finally indexed. The objective of indexability will be that the saturation in sitemaps tends to 100%, with all pages available, indexed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22766\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Sitemaps-en-Google-Search-Console.png\" alt=\"Sitemaps in Google Search Console\" width=\"801\" height=\"499\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/Sitemaps-en-Google-Search-Console.png 1211w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Sitemaps-en-Google-Search-Console-720x448.png 720w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Sitemaps-en-Google-Search-Console-1200x747.png 1200w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/Sitemaps-en-Google-Search-Console-768x478.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/p>\n<p><strong>Locate the sitemap in the root of the server with the name sitemap.xml<\/strong> at the time of hosting it on the server and <strong>update them regularly<\/strong>, so that there is consistency between the content that we indicate to the search engine to index and the existing content on our website.<\/p>\n\n<h2><span id=\"Sources\">Sources<\/span><\/h2>\n<p><a title=\"go to Google's help to manage the sitemap\" href=\"https:\/\/support.google.com\/webmasters\/answer\/7451001?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">Managing your Google sitemap<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>IndexWhat is a sitemap?Advantages of the sitemapHow to create a sitemapXML sitemap format with UTF-8 encodingOther formats we can useOther Sitemap typesBest practices in sitemapSources What is a sitemap? The sitemap is a file with a list of the pages that make up a website. Sitemap files facilitate the discovery and crawling of pages for [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":47988,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"letra":[400],"area":[412],"class_list":["post-53688","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","letra-s","area-seo","entry"],"yoast_head":"\n<title>What is Sitemap? | Human Level<\/title>\n<meta name=\"description\" content=\"The sitemap makes it easier for search engines to optimally crawl the entirety of a website. 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