{"id":53684,"date":"2016-01-19T15:37:11","date_gmt":"2016-01-19T14:37:11","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/palabras-clave-long-tail-o-cola-larga"},"modified":"2021-05-31T11:05:00","modified_gmt":"2021-05-31T09:05:00","slug":"long-tail-keywords","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/long-tail-keywords","title":{"rendered":"Long tail keywords"},"content":{"rendered":"

Long tail keywords are generally terms with low traffic potential but low competition<\/strong> and therefore easier to rank for.<\/p>\n

From the analysis of the traffic of any website, it is clear that the Pareto principle is fulfilled: approximately 20% of the traffic comes from generic searches<\/strong>. We call this part of the curve the “head”. While the remaining 80% of visits come to the portal through much more specific searches,<\/strong> which only one or a few people repeated. This is called the long tail of the curve, i.e. the long tail. In the following image we can see the typical shape of the long tail curve, with a narrow head section – red part of the curve – where the high number of visits received from a relatively small number of different search phrases is presented. Instead, the tail of the curve – the orange part – is extended asymptotically to represent the wide variety of different specific searches that led to a visit to the portal.<\/p>\n

\"Long<\/a><\/h2>\n

Purpose of keyword categorization<\/h2>\n

Keyword categorization serves a dual function:<\/p>\n