{"id":53662,"date":"2016-01-19T15:46:55","date_gmt":"2016-01-19T14:46:55","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/palabras-clave-genericas"},"modified":"2021-04-14T11:04:00","modified_gmt":"2021-04-14T09:04:00","slug":"generic-keywords","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/generic-keywords","title":{"rendered":"Generic keywords"},"content":{"rendered":"<h2>What are generic keywords?<\/h2>\n<blockquote><p><strong>Generic keywords are terms with a high search potential whose optimization can bring more benefit to the organic traffic of our site<\/strong>.<\/p><\/blockquote>\n<p>These are highly competitive search terms, so they are more difficult to position, but once positioned, their performance is higher since they attract a large volume of traffic. <strong>Generic keywords are directly related to the activity of your website<\/strong> and must be assigned to the home page.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>If we have a chain of hotels in the province of Alicante, our generic cap will be &#8220;Hotel in Alicante&#8221; or &#8220;Hotels in Alicante&#8221;.<\/li>\n<li>If we have an online marketing agency, our generic stopper will be words like &#8220;online marketing agencies&#8221;, &#8220;online marketing company&#8221; or &#8220;online marketing services.<\/li>\n<\/ul>\n<h2>Purpose of keyword categorization<\/h2>\n<p>Keyword categorization serves a dual function:<\/p>\n<ul>\n<li>Determining your site&#8217;s generic keyword ceiling is an unequivocal starting point for <strong>effective keyword consulting<\/strong>, where resources are not wasted.<\/li>\n<li>By grouping words with similar characteristics or that share levels of architecture on the web (for example: long tail keywords could be blog tags, semi-generic keywords would be services&#8230;) we can <strong>monitor large-scale changes<\/strong> in rankings and determine if these are problems in a particular word group<\/li>\n<\/ul>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>What are generic keywords? Generic keywords are terms with a high search potential whose optimization can&#8230;<\/p>\n","protected":false},"author":7,"featured_media":48011,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[412],"letra":[388,392],"class_list":["post-53662","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-seo","letra-g","letra-k"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are generic keywords in SEO? | Human Level<\/title>\n<meta name=\"description\" content=\"Generic keywords are highly competitive search terms and are, therefore, more difficult to rank for. 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