{"id":53661,"date":"2016-01-19T15:49:25","date_gmt":"2016-01-19T14:49:25","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/decision-de-compra"},"modified":"2019-09-11T12:21:00","modified_gmt":"2019-09-11T10:21:00","slug":"purchase-decision","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/purchase-decision","title":{"rendered":"Purchase decision"},"content":{"rendered":"<h2>What is the purchase decision?<\/h2>\n<blockquote><p><strong>The purchase decision process comprises the different stages that a user goes through from the consideration of a need to the purchase of a product or service.<\/strong><\/p><\/blockquote>\n<p>Among the target audience of a website or business, there can and usually are multiple profiles with:<\/p>\n<ul>\n<li>Different needs.<\/li>\n<li>Different purchase motivations.<\/li>\n<li>Different stage of the purchase or contracting decision process.<\/li>\n<li>Different socioeconomic contexts.<\/li>\n<li>Different degree of knowledge of the product or service.<\/li>\n<\/ul>\n<p>Responding to each of these profiles, a user&#8217;s search will have a different context. We will have to consider a wide range of search formulas in the keyword study, whether we are going to choose some terms to the detriment of others or whether we decide to include all these variants (which represent our different target profiles or target audiences).<\/p>\n<p>Let&#8217;s take an example. If we are talking about a user who is looking for beauty treatments but is a neophyte in the subject, he will search for &#8220;beauty treatments for face&#8221; or &#8220;facial cosmetics&#8221;. On the other hand, if he is already versed in the subject, he will probably search for &#8220;facial peeling&#8221;, &#8220;face exfoliating treatment&#8221; or any other more specific search formula that denotes that he knows better what he wants. If we go one step further in the user&#8217;s <em>expertise<\/em> and we talk about a regular consumer of this type of services or products, he\/she will probably look for a specific brand and product, for example &#8220;Singuladerm Xpert Sublime Serum 30ml&#8221;.<\/p>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>What is the purchase decision? The purchase decision process comprises the different stages that a user goes&#8230;<\/p>\n","protected":false},"author":13,"featured_media":47950,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[532],"letra":[397],"class_list":["post-53661","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-cro","letra-p"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the E-commerce purchase decision process? | Human Level<\/title>\n<meta name=\"description\" content=\"Learn about the purchase decision process and the different stages through which the user goes through to become a customer of our E-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/purchase-decision\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the E-commerce purchase decision process? | Human Level\" \/>\n<meta property=\"og:description\" content=\"Learn about the purchase decision process and the different stages through which the user goes through to become a customer of our E-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/purchase-decision\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-11T10:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/decision-de-compra.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is the E-commerce purchase decision process?\" \/>\n<meta name=\"twitter:description\" content=\"Learn about the purchase decision process and the different stages the user goes through to become a customer of our E-commerce.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/decision-compra.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/purchase-decision#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/purchase-decision\"},\"author\":{\"name\":\"Fani S\u00e1nchez\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/ab0429d9436e7e29a8d3d9835f6fd8a1\"},\"headline\":\"Purchase decision\",\"datePublished\":\"2016-01-19T14:49:25+00:00\",\"dateModified\":\"2019-09-11T10:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/purchase-decision\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/purchase-decision#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/decision-de-compra.png\",\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/purchase-decision\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/purchase-decision\",\"name\":\"What is the E-commerce purchase decision process? 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