{"id":53601,"date":"2016-01-19T16:21:54","date_gmt":"2016-01-19T15:21:54","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/click-through-rate-ctr"},"modified":"2021-04-23T10:23:00","modified_gmt":"2021-04-23T08:23:00","slug":"click-through-rate-ctr","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr","title":{"rendered":"Click-through rate (CTR)"},"content":{"rendered":"<p>The CTR, Click-through rate, <strong>is the percentage of users who clicked on a link or an ad with a link<\/strong>. It is usually one of the most important performance indicators in online advertising campaigns.<\/p>\n<blockquote><p>CTR is one of the most important performance indicators in online advertising campaigns.<\/p><\/blockquote>\n<p>This <strong>indicator is calculated by dividing the total number of ad views by the total number of clicks made by users<\/strong>. So, if an ad has been viewed 1,000 times and users have clicked on it 100 times, we will obtain the CTR as follows:<\/p>\n<blockquote><p>1000 impressions \\ 100 clicks = 10% CTR<\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-30831\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/click-through-rate-ctr.gif\" alt=\"click-through-rate-ctr\" width=\"350\" height=\"350\" \/><\/p>\n<p>In the quest to optimize advertising campaigns, we try to improve the ads to obtain a higher CTR, which means that the ad has more visibility and, in principle, is more relevant to users.<\/p>\n<p>In general, making a generic evaluation of the Click-through rate is very risky, since the value will depend on the media where the ad is published. An advertising <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/banner\" target=\"_blank\" rel=\"noopener noreferrer\">banner<\/a> published on a web page is not the same as a text ad published on Google. In the same way, it is possible that a CTR of 0.5% for a banner ad is a good figure, while a CTR of 2% for a search ad published on Google is not, therefore, <strong>CTR in the same context should be compared to see if it is acceptable or not<\/strong>.<\/p>\n<p>It is also possible to talk about the click-through rate of advertising emails, since they are viewed by users and usually contain links pointing to web pages of the issuing company&#8217;s products or services. In this case, there are more specific studies that speak of acceptable CTR for email marketing campaigns higher than 3%.<\/p>\n<blockquote><p>In advertising emails, a CTR higher than 3% is usually positive.<\/p><\/blockquote>\n<p>In advertising platforms, such as Google AdWords, CTR is one of the quality indicators that affect the price of ads. If the ads of the campaigns obtain higher CTR data than those of their competitors, the platform will give a better quality score to the keywords that trigger those ads, corresponding a higher quality with a lower advertising cost.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-22218\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/CTR-de-campa%C3%B1as-de-Google-AdWords.png\" alt=\"CTR of Google AdWords campaigns\" width=\"1024\" height=\"401\" \/><\/p>\n<h2>How to improve CTR?<\/h2>\n<p>To improve the CTR rate in the ads, they must be optimized in <strong>such a way that they cause greater interest to users and create a<\/strong> <strong>distinction with competing ads<\/strong> <strong>by providing the ad with greater uniqueness<\/strong>. To do this, you should try to make your ads as visible as possible, either with more eye-catching images or compelling text. In addition, the message must be appropriate for the target user. You can also use so-called &#8220;calls to action&#8221; that motivate the user to perform some action or to learn more information about the advertised product or service. For example some calls to action could be: &#8220;Contact now&#8221; or &#8220;Get a 30% offer now&#8221;.<\/p>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>The CTR, Click-through rate, is the percentage of users who clicked on a link or an ad with a link. It is&#8230;<\/p>\n","protected":false},"author":3,"featured_media":48020,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[533,532,411],"letra":[384],"class_list":["post-53601","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-web-analytics","area-cro","area-online-advertising","letra-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the Click-through rate (CTR)? | Human Level<\/title>\n<meta name=\"description\" content=\"Click-through rate (CTR) is the percentage of users who clicked on a link or a linked ad. Learn how to improve it with this post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Click-through rate (CTR)? | Human Level\" \/>\n<meta property=\"og:description\" content=\"Click-through rate (CTR) is the percentage of users who clicked on a link or a linked ad. Learn how to improve it with this post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-23T08:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/CTR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is the Click-through rate (CTR)?\" \/>\n<meta name=\"twitter:description\" content=\"The CTR, or click-through rate, is the percentage of users who clicked on a link or an ad with a link.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/ctr-en-AdWords.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr\"},\"author\":{\"name\":\"Fernando Maci\u00e1\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\"},\"headline\":\"Click-through rate (CTR)\",\"datePublished\":\"2016-01-19T15:21:54+00:00\",\"dateModified\":\"2021-04-23T08:23:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/CTR.png\",\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr\",\"name\":\"What is the Click-through rate (CTR)? | Human Level\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/CTR.png\",\"datePublished\":\"2016-01-19T15:21:54+00:00\",\"dateModified\":\"2021-04-23T08:23:00+00:00\",\"description\":\"Click-through rate (CTR) is the percentage of users who clicked on a link or a linked ad. Learn how to improve it with this post.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr#primaryimage\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/CTR.png\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/CTR.png\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/click-through-rate-ctr#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Analytics &amp; Reporting\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-glossary\\\/web-analytics\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Click-through rate (CTR)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"name\":\"Human Level\",\"description\":\"Web positioning and online marketing consultant Human Level\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.humanlevel.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\",\"name\":\"Human Level\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"width\":600,\"height\":93,\"caption\":\"Human Level\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/human-level-communications\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/humanlevelcommunica\",\"https:\\\/\\\/bsky.app\\\/profile\\\/humanlevel.bsky.social\",\"https:\\\/\\\/instagram.com\\\/humanlevel\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\",\"name\":\"Fernando Maci\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"caption\":\"Fernando Maci\u00e1\"},\"description\":\"Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.\",\"sameAs\":[\"https:\\\/\\\/www.amazon.es\\\/Fernando-Macia-Domene\\\/e\\\/B004G45KK6\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fernandomacia\\\/\",\"https:\\\/\\\/x.com\\\/fernandomacia\"],\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/author\\\/fernando\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the Click-through rate (CTR)? | Human Level","description":"Click-through rate (CTR) is the percentage of users who clicked on a link or a linked ad. Learn how to improve it with this post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr","og_locale":"en_US","og_type":"article","og_title":"What is the Click-through rate (CTR)? | Human Level","og_description":"Click-through rate (CTR) is the percentage of users who clicked on a link or a linked ad. Learn how to improve it with this post.","og_url":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr","og_site_name":"Human Level","article_modified_time":"2021-04-23T08:23:00+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/CTR.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"What is the Click-through rate (CTR)?","twitter_description":"The CTR, or click-through rate, is the percentage of users who clicked on a link or an ad with a link.","twitter_image":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/ctr-en-AdWords.png","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr#article","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr"},"author":{"name":"Fernando Maci\u00e1","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/e85eb7565a8e3e5e682084fac681d8df"},"headline":"Click-through rate (CTR)","datePublished":"2016-01-19T15:21:54+00:00","dateModified":"2021-04-23T08:23:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr"},"wordCount":525,"publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"image":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr#primaryimage"},"thumbnailUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/CTR.png","inLanguage":"en-US"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr","url":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr","name":"What is the Click-through rate (CTR)? | Human Level","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr#primaryimage"},"image":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr#primaryimage"},"thumbnailUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/CTR.png","datePublished":"2016-01-19T15:21:54+00:00","dateModified":"2021-04-23T08:23:00+00:00","description":"Click-through rate (CTR) is the percentage of users who clicked on a link or a linked ad. Learn how to improve it with this post.","breadcrumb":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr#primaryimage","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/CTR.png","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/CTR.png","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/click-through-rate-ctr#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.humanlevel.com\/en"},{"@type":"ListItem","position":2,"name":"Analytics &amp; Reporting","item":"https:\/\/www.humanlevel.com\/en\/digital-marketing-glossary\/web-analytics"},{"@type":"ListItem","position":3,"name":"Click-through rate (CTR)"}]},{"@type":"WebSite","@id":"https:\/\/www.humanlevel.com\/en#website","url":"https:\/\/www.humanlevel.com\/en","name":"Human Level","description":"Web positioning and online marketing consultant Human Level","publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.humanlevel.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.humanlevel.com\/en#organization","name":"Human Level","url":"https:\/\/www.humanlevel.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","width":600,"height":93,"caption":"Human Level"},"image":{"@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/human-level-communications","https:\/\/www.youtube.com\/user\/humanlevelcommunica","https:\/\/bsky.app\/profile\/humanlevel.bsky.social","https:\/\/instagram.com\/humanlevel"]},{"@type":"Person","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/e85eb7565a8e3e5e682084fac681d8df","name":"Fernando Maci\u00e1","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","caption":"Fernando Maci\u00e1"},"description":"Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.","sameAs":["https:\/\/www.amazon.es\/Fernando-Macia-Domene\/e\/B004G45KK6\/","https:\/\/www.linkedin.com\/in\/fernandomacia\/","https:\/\/x.com\/fernandomacia"],"url":"https:\/\/www.humanlevel.com\/en\/author\/fernando"}]}},"_links":{"self":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing\/53601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing"}],"about":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/types\/dicmarketing"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/comments?post=53601"}],"version-history":[{"count":9,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing\/53601\/revisions"}],"predecessor-version":[{"id":54054,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing\/53601\/revisions\/54054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media\/48020"}],"wp:attachment":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media?parent=53601"}],"wp:term":[{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/area?post=53601"},{"taxonomy":"letra","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/letra?post=53601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}