{"id":53572,"date":"2016-01-19T16:30:24","date_gmt":"2016-01-19T15:30:24","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/elemento-de-enlace-canonical"},"modified":"2022-03-09T11:21:00","modified_gmt":"2022-03-09T10:21:00","slug":"canonical-link-element","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/canonical-link-element","title":{"rendered":"Canonical link element"},"content":{"rendered":"

“Canonical” is a linking element used to manage and remove duplicate content from a website<\/strong>. It is a suggestion to Google that tells it how we want our page to be indexed.<\/p>\n

Sometimes, the canonical element can be used as a redirect, in the sense that Google can stop indexing a page in favor of indexing the one that is stipulated in its canonical<\/strong>, thus solving the problem of duplicate content.<\/p>\n

However, the canonical, unlike a 301 redirect, does not transmit popularity juice to the destination URL.<\/p>\n

We must also remember that the canonical element is only a directive for Google and not a command, so if it does not find the logic (for example, if it finds many internal or external links pointing to the canonicalized URL), it will not respect this directive and will continue to index the canonicalized URL instead of the canonical one.<\/p>\n

When setting the canonical URL, it is recommended to define the absolute URL and not the relative URL<\/strong>.<\/p>\n

For example, to set the canonical URL of the URL https:\/\/www.humanlevel.com\/digital-marketing-dictionary\/canonical-link-element:<\/span><\/p>\n