{"id":53560,"date":"2016-10-21T09:41:47","date_gmt":"2016-10-21T07:41:47","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/wordpress"},"modified":"2020-05-18T09:45:00","modified_gmt":"2020-05-18T07:45:00","slug":"wordpress","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/wordpress","title":{"rendered":"WordPress"},"content":{"rendered":"

\"WordPress<\/a>WordPress is a free content management system (CMS)<\/a> that can be used to create websites, blogs and even applications<\/strong>. When we talk about websites, we refer to corporate websites, online stores, company directories, etc. It is a tool that has been developed in PHP language and for it to work we need a MySQL database<\/strong> and a server<\/strong> to host it<\/strong>. Its ease of use and installation makes it one of the most widely used content managers to date. It has become so popular that most hosting services already have a one-step WordPress installation option, so no advanced knowledge is required.<\/p>\n

We can say that WordPress is made up of two parts, one is public and the other is private<\/strong>. The public part is the one that every user can access by typing the domain in the navigation bar or by searching for the page in the search engine. The other part, the private part, is the one that can only be accessed by people who have a username and password to the site and is used for the construction and administration of the website or blog. When accessing this hidden part of the manager, we find the WordPress Administration Panel, which is the place from which we can create, edit, delete and many more options.<\/p>\n

\"WordPress<\/a><\/p>\n

Each time a user inserts our domain in the browser, a request is made to the server where we have hosted our WordPress, which retrieves the page and displays the website to the user.<\/p>\n

WordPress main features<\/h2>\n

Allows the creation of different users<\/h3>\n

\"Setting<\/a>WordPress has the ability to create different users for the same domain<\/strong>, so that each one can manage the content from their own account. These users can be granted different permissions depending on the role they are given.<\/p>\n

Each of these users can modify their profile from the administration panel at any time.<\/p>\n

It has a wide variety of plugins<\/h3>\n

Another advantage offered by this CMS is the large number of plugins available. These allow us to modify our page to our liking, that is, they serve as a complement to the wide range of possibilities that WordPress already offers us<\/strong>. All these applications, better known as plugins<\/em>, are created by developers and designers and their purpose is to add new functionalities to the template being used. Undoubtedly, one of the plugins that should not be missing on our website is Yoast SEO, which will allow us to improve the optimization of our page<\/strong>. Although WordPress is already a platform that takes good care of SEO aspects, it never hurts to make use of this application to improve them.<\/p>\n

We can find paid plugins, also known as premium<\/em>, and other free ones. Many of them are free of charge and offer a wide range of possibilities. However, the payment ones can cover needs that cannot be met by the former.<\/p>\n

This type of application allows adding new functionalities to the website and extending the existing ones<\/strong>. The typology of plugins that we can find is infinite, but the most relevant ones are related to:<\/p>\n