{"id":53558,"date":"2017-06-14T16:16:01","date_gmt":"2017-06-14T14:16:01","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/visibilidad"},"modified":"2022-10-19T00:00:00","modified_gmt":"2022-10-18T22:00:00","slug":"visibility","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/visibility","title":{"rendered":"Visibility"},"content":{"rendered":"

When we talk about visibility from a digital marketing point of view, we are talking about the ability of a brand, company, professional or institution to be seen and known by as many users as possible, particularly those who are part of its target audience. The concept of visibility, in relation to search engine positioning, can be related to the concept of “findability<\/a>“.<\/em> “Being visible” is linked to a large number of factors such as reputation, image, logo, seniority or values <\/strong>among many others, that can influence our visibility to a greater or lesser extent, negatively or positively.<\/p>\n

Visibility: the ability of a brand, business or other entity to be found, seen and known by as many users as possible, particularly those who are part of its target audience.<\/p><\/blockquote>\n

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The concept of visibility in online marketing is not only based on having a presence on the Internet, i.e. having a functioning website or registered profiles on social networks. In this sense, visibility goes much further and requires constant effort<\/strong>. The objective of any marketing strategy focused on online visibility is to increase users’ awareness of the existence of a brand or business. Yes, but how?<\/p>\n